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The Beginner's Guide to Competitive Benchmarking

Hubspot

By the 1970s, Xerox continued to thrive with strong patents, little competition, and a growing market. Yet, in the early 1980s, a new batch of competitors like Canon and Kodak entered the market, causing Xerox’s market share to plummet. Seven times as many manufacturing defects in finished products. United Airlines.

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

It’s a delightful individual user experience. Of something really big, like, okay, there’s a market shift and we think that we can really gain a lot of market share and we have to really go in heavily. It’s the most important thing for PLG business. So maybe competitors have come in.

GTM 77