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But I’ve been alarmed by the rise of “assemblyline” thinking, extreme specialization, and obsession with our own efficiency—to the detriment of building relationships and trust. But then, I’m a physicist/engineer by training–and somewhat of an introvert. Much of this seems to be a R 3.0
This has a number of advantages, skill levels don’t need to be as high, we can leverage role specialization more effectively (creating sales assemblylines with customer widgets passing through each station), and we can effectively leverage all the traditional selling skills.
In many organizations, the customer journey looks like an assemblyline. Then, sales works the lead, negotiates the contract, and captures the signature. Bring customer success into the sales process. First, marketing finds the lead, builds interest, and sends it to sales.
It also involves looking at softer skills like negotiation, communication, and responsiveness. How to Measure Sales Performance Metrics like sales revenue, conversion rates, close rate, and customer retention are used to measure sales performance.
Any disruption to an assemblyline or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. Manufacturers can also leverage CRM data to negotiate pricing and offer discounts. How can businesses take it a step further?
If you think job disruption by AI is limited to the assemblylines, think again: AI is doing a better job than humans at some aspects of sales and marketing, too. And although I breathed a sigh of relief that writing has only a 3.8% chance of being automated, it made me think about job roles that weren’t so lucky. 7) Writers.
A manufacturer might streamline its assemblyline to meet increased demand and ensure on-time delivery every holiday season. Decisions like expanding warehouse capacity or negotiating contract volumes with suppliers require long-term foresight well beyond a 12-month horizon.
A Deal Desk is essentially an assemblyline for sales, replacing the need for one person to switch between various types of tasks with a streamlined, repeatable process. Alternatively, they can also use pre-set approvals for key accounts with pre-negotiated terms. Deal Desk teams can help combat this challenge.
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