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We are creating massive sales assemblylines optimizing the order taking process. We nurture them until they have done much of the work, then we engage them running them through our sales assemblyline of qualifying, demoing, pitching, proposing, closing. At the same time, we see data that is alarming.
Customers and sellers have become widgets moving along the sales manufacturing line, losing the humanity, failing to build trust and confidence the buyers crave. But buyers don’t need to participate in that assemblyline, they are learning through other channels, so our assemblylines are underutilized.
Otherwise, why do customers constantly complain about being pitched, sales people not understanding their problems, and so forth. Even concepts of insight based selling are repackaging of consultative, solution, customer focused selling programs of the 60s, 70s, 90s. At the same time, sales performance continues to stagnate or even decline.
The second aspect of the predictive revenue model is the sales assemblyline or seller specialization or sales handoffs , primarily the AE/CSM split. Those two aspects, prospecting/SDRs and the sales assemblyline are the two key aspects that I challenge. Why prospecting sits apart from sales [6:59].
We pitch our products, we manage customers to fit into our selling process, we move customers through our sales assemblyline because it is more efficient for us, though perhaps not helpful to what the customer is trying to do. How we engage the customer, how we develop empathy, trust, how much we care and demonstrate that care.
This is the downside of the modern Sales AssemblyLine — both buyer and seller feeling like a cog in the wheel. Why then, do most sellers — and it’s true if you think about your own inbox — connect impersonally and then pitch immediately. The Connect and Pitch culture on LinkedIn is so bad it’s a proverb.
Yet sales people constantly focus on pitching their products. We know people buy from people, yet we create assemblyline/transactional processes. We know and encourage buyers to self educate on the web. We focus on maximizing sales efficiency rather than buying effectiveness.
If people want to steal that, it was You have this operating committee, you have a VP from all these different, you know, business units, um, and then they would basically kind of come up with solutions and then pitch that to the governing committee. Without fear and there’s, there’s trust built, built in. Yeah, exactly.
Sales prospecting software has revolutionized our approach by automating what used to be grunt work—like cold calling or manually collecting emails—which means more time for crafting perfect pitches and personalized experiences. Talk about striking gold. It ranks prospects on how likely they are to become paying customers.
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