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Oracle enhances its Unity CDP offering

Martech

That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. ” In a nutshell, Account Profile Explorer “shortens the assembly line of the sales and marketing flow.” New capabilities within Oracle Unity.

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Sales Role Specialization

Partners in Excellence

This assembly line process starts with a widget (let’s call them customers), being passed from person to person down the line until they come out closed or on the reject (loss) pile. As a side note, manufacturing experts would be appalled looking at the design of our sales assembly lines.

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Rethinking The Sales And Marketing Organization

Partners in Excellence

The overall marketing/sales assembly line takes customers through this linear process, all oriented to moving the customer through a buying decision. Except our assembly line/linear customer engagement model doesn’t reflect how our customers buy.

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

We are creating massive sales assembly lines optimizing the order taking process. We nurture them until they have done much of the work, then we engage them running them through our sales assembly line of qualifying, demoing, pitching, proposing, closing. This is so much simpler and more efficient for us.

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A SaaS Fairy Tale….

Partners in Excellence

But it presented tremendous opportunities to entrepreneurs and investors. And assembly line process started to emerge. Each worker on the assembly line had did their job, then passed the customer to the next workstation on the assembly line, until a PO was spit out at the end of the process.

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“Customers Are Taking A More Measured Approach To Their Purchasing Decisions”

Partners in Excellence

Our sequences, our assembly line techniques for herding through processed that are optimized for us will fail! We help them manage their way through these challenges presented by the economy. Given what they now face, they need–and will demand more! While they may address our needs, they do nothing for the customer.

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In a Land of Automated Milk and Honey, Marketers Are Presented With an Opportunity

Hubspot

Similar phenomenons played out when the assembly line was created, when horse-drawn carriages were outpaced by the automobile, and when air travel became more convenient than traveling by railroad or sea. A robot serves my coffee order, after preparing it without human intervention. Automation (And Growth) for All.