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Customer Post: How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output

Outreach

The only way to scale an inefficient process is to “throw bodies at it”, meaning to hire more reps. Because our process was inefficient, prospecting into a large number of companies meant that we couldn’t spend much time nurturing any one company or person. Enter: Project Assembly Line. Not the most scalable approach.

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Do You Trust Your People To Solve Problems?

Partners in Excellence

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. It’s called Jidoka or Autonomation. It’s almost the opposite!

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A SaaS Fairy Tale….

Partners in Excellence

When customers said tell me more, the sales process was usually pretty short. Sales/marketing started applying these manufacturing principles to the “mechanization” of the process. And assembly line process started to emerge. Just like a factory assembly line, it became so easy to grow.

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Sales Role Specialization

Partners in Excellence

This assembly line process starts with a widget (let’s call them customers), being passed from person to person down the line until they come out closed or on the reject (loss) pile. The thinking is, “We will get our fair share of deals through this process.” But is that the answer?

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Predictable Revenue

Partners in Excellence

The underlying principles of all of these is an assembly line mentality in workflow design. What drives productivity and efficiency is a continuous flow process, structured Takt times which set the pace of the process, and standardized work. If bad or flawed materials were introduced into the process, the line collapsed.

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How Manufacturing Works, Applying It To Selling

Partners in Excellence

I suspect it’s the perceived orderliness to manufacturing processes and the predictability of the outcome. The lean approaches applied to manufacturing create a hyper efficient process. Second, it always produces the same outcome (manufacturing experts will quibble, but we do design manufacturing lines to produce zero defects.)

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Continuous Improvement, How Do We Get Better?

Partners in Excellence

” “Can we improve processes upstream, by helping our suppliers improve what they are doing with us?” ” A mindset instilled in each worker in the assembly line was, “how do you improve the part of the process you are responsible for?”