Remove Assembly Line Remove Process Remove Sell
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“Why I’m So Interested In Selling,” Don Mulhern

Partners in Excellence

” Another thing struck me: “And I love what professional selling is not. Rather, it requires process, structure, discipline and collaboration with customers to help them improve their business outcomes. I was fortunate to have a great mentor who embraced the notion that sales is work, and all work is a process.

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How Manufacturing Works, Applying It To Selling

Partners in Excellence

For some reason, there’s a huge attraction to applying “manufacturing techniques” to selling. I suspect it’s the perceived orderliness to manufacturing processes and the predictability of the outcome. The lean approaches applied to manufacturing create a hyper efficient process. that we want?”

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The Joy Of Selling……

Partners in Excellence

With smaller groups or one on one’s, I frequently talk about “The Joy of Selling… ” To some this concept may seem a little too soft and abstract. I used to joke, “Selling would be great if it weren’t for those damn customers!” And, as a result, we lose the joy of selling.

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Customer Post: How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output

Outreach

The only way to scale an inefficient process is to “throw bodies at it”, meaning to hire more reps. Because we sell into enterprise companies, our high-volume approach had two major weaknesses: SDRs spent a significant portion of their time cleaning data and researching contacts. Enter: Project Assembly Line.

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Do You Trust Your People To Solve Problems?

Partners in Excellence

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. It’s called Jidoka or Autonomation.

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Sales Role Specialization

Partners in Excellence

Amy Volas wrote, “Is Sales Over-segmented,” Bob Apollo wrote, “Has role specialisation in B2B selling gone too far?” Much of their discussion has to do with the current mechanization of selling that’s become popular in the SDR/AE approach to selling. Likewise, selling is more complex.

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A SaaS Fairy Tale….

Partners in Excellence

Since the target customers, initially, for these tools were individuals and small teams, the methods others had used in consumer product selling were adapted. When customers said tell me more, the sales process was usually pretty short. And assembly line process started to emerge. It seemed so predictable.