Remove Assembly Line Remove Process Remove Up-sell
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Customer Post: How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output

Outreach

The only way to scale an inefficient process is to “throw bodies at it”, meaning to hire more reps. Because we sell into enterprise companies, our high-volume approach had two major weaknesses: SDRs spent a significant portion of their time cleaning data and researching contacts. Enter: Project Assembly Line.

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A SaaS Fairy Tale….

Partners in Excellence

Rather than paying up front for a license, people could pay on a monthly basis for a subscription. Since the target customers, initially, for these tools were individuals and small teams, the methods others had used in consumer product selling were adapted. When customers said tell me more, the sales process was usually pretty short.

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Predictable Revenue

Partners in Excellence

And ARR can go up or down. The underlying principles of all of these is an assembly line mentality in workflow design. What drives productivity and efficiency is a continuous flow process, structured Takt times which set the pace of the process, and standardized work. For example, it’s often called backlog.

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Sales Role Specialization

Partners in Excellence

Amy Volas wrote, “Is Sales Over-segmented,” Bob Apollo wrote, “Has role specialisation in B2B selling gone too far?” Much of their discussion has to do with the current mechanization of selling that’s become popular in the SDR/AE approach to selling. Both articles are outstanding.

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How Manufacturing Works, Applying It To Selling

Partners in Excellence

For some reason, there’s a huge attraction to applying “manufacturing techniques” to selling. I suspect it’s the perceived orderliness to manufacturing processes and the predictability of the outcome. The lean approaches applied to manufacturing create a hyper efficient process. that we want?”

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. As a result, sellers are playing a losing game of catch up. Win rates are plummeting.

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Oracle enhances its Unity CDP offering

Martech

In large organizations, sometimes sales doesn’t know who marketing is marketing to, and marketing doesn’t know who sales really wants to sell to. ” In a nutshell, Account Profile Explorer “shortens the assembly line of the sales and marketing flow.” ” A unified view of B2B buying and selling.