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Oracle enhances its Unity CDP offering

Martech

That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. There are four new capabilities: Account Profile Explorer.

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“Don’t Cancel” Vs. “Buy Again”

Partners in Excellence

Making sure customers continue to get the value expected, that they are continuing to use the products is critical. Offering periodic enhancements to give something new may attract greater interest, keeping people using the product, helps to keep people from cancelling. Many types of professional services are outright purchases.

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

Despite giving lip service to these concepts, it seems our actions are focused on the opposite. We are creating massive sales assembly lines optimizing the order taking process. We talk about sales people as problem solvers, working with our customers to identify and help solve their problems.

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5 Ways To Increase Sales Online For A Small Business

ClickFunnels

A sales funnel is the journey that a person takes from first hearing about your product to purchasing that product and subsequent products. You get that person interested in your products or services. You persuade that person to purchase your products or services.

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A Brief History of Productivity: How Getting Stuff Done Became an Industry

Hubspot

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If you ask me, productivity has become a booming business.

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A SaaS Fairy Tale….

Partners in Excellence

Since the target customers, initially, for these tools were individuals and small teams, the methods others had used in consumer product selling were adapted. Materials explaining the capabilities of the products, demos, 30 day free trials were heavily leveraged. And we called this business model SaaS, software as a service.

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Campaign management software: Everything you need to know

Search Engine Land

Among the benefits of using campaign management software: Improved efficiency and productivity Some tools will help your team automate the often-mundane tasks that are simply part of marketing campaigns (e.g., Campaign management tools that establish deadlines and responsibilities keep the assembly line moving. Start there.