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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. How AI changes marketing systems However, as marketing becomes more automated through AI, traditional systems that include multiple handoffs and manual approvals stymie productivity gains. Workflows become automated.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement.

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A Brief History of Productivity: How Getting Stuff Done Became an Industry

Hubspot

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If you ask me, productivity has become a booming business.

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. Yet, sellers are still focused on being purveyors of the same product information that buyers have already studied on the web. Why— customers have found more productive ways of getting what they need to learn!

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On Layoffs….

Partners in Excellence

In the past year, we’ve seen 100’s of thousands of layoffs, particularly in technology segments. Customers have become depersonalized widgets that we move along our selling assembly lines. We don’t seem to recognize that while people are working longer hours, productivity is declining.

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We Get Specialization Wrong!

Partners in Excellence

My earliest experience of specialization was product/solution focused specialists. While I had good knowledge of the customer and good knowledge of our core products, I wouldn’t have been successful without the help of specialists. When I started selling, I had the responsibility for growing a very large banking account.

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Are “Traditional” Selling Skills Even Relevant Anymore?

Partners in Excellence

And, there’s always endless product training (actually most of sales training ends up not being selling skills, but instead product training.). Rather than heavily product selling focused, they leverage more customer focused language, but under the covers, they haven’t changed substantively.

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