Remove Assembly Line Remove Product Remove Trust
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Do You Trust Your People To Solve Problems?

Partners in Excellence

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. This represents waste, lost productivity, and continued low performance.

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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

His ideas werent just about improving production linesthey were about creating a culture of adaptability and excellence. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement.

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Do We Really Want Our Sales People To Be Value Creators?

Partners in Excellence

We are creating massive sales assembly lines optimizing the order taking process. We differentiate our offerings through nuances of product differences, hoping we can make one feature/function important to the customer, but mostly we win through pricing. Rather than becoming value creators, we are becoming order takers.

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

Yet, sellers are still focused on being purveyors of the same product information that buyers have already studied on the web. Customers and sellers have become widgets moving along the sales manufacturing line, losing the humanity, failing to build trust and confidence the buyers crave.

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5 Ways To Increase Sales Online For A Small Business

ClickFunnels

A sales funnel is the journey that a person takes from first hearing about your product to purchasing that product and subsequent products. You get that person interested in your products or services. You persuade that person to purchase your products or services.

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On Layoffs….

Partners in Excellence

Customers have become depersonalized widgets that we move along our selling assembly lines. We don’t seem to recognize that while people are working longer hours, productivity is declining. We provide buses equipped with WiFi so they can be productive on the commute.

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Relationships Are Secondary To Sales Effectiveness

Partners in Excellence

But I’ve been alarmed by the rise of “assembly line” thinking, extreme specialization, and obsession with our own efficiency—to the detriment of building relationships and trust. But then, I’m a physicist/engineer by training–and somewhat of an introvert. Much of this seems to be a R 3.0