Remove Assembly Line Remove Product Remove Up-sell
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A SaaS Fairy Taleā€¦.

Partners in Excellence

Rather than paying up front for a license, people could pay on a monthly basis for a subscription. Since the target customers, initially, for these tools were individuals and small teams, the methods others had used in consumer product selling were adapted. And assembly line process started to emerge.

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Predictable Revenue

Partners in Excellence

And ARR can go up or down. Perhaps the product hasn’t been built or shipped, perhaps it was contracted to be delivered at a certain time. Perhaps the product hasn’t been built or shipped, perhaps it was contracted to be delivered at a certain time. For example, it’s often called backlog.

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Sales Role Specialization

Partners in Excellence

Amy Volas wrote, “Is Sales Over-segmented,” Bob Apollo wrote, “Has role specialisation in B2B selling gone too far?” Much of their discussion has to do with the current mechanization of selling that’s become popular in the SDR/AE approach to selling. Likewise, selling is more complex.

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How Manufacturing Works, Applying It To Selling

Partners in Excellence

For some reason, there’s a huge attraction to applying “manufacturing techniques” to selling. Second, it always produces the same outcome (manufacturing experts will quibble, but we do design manufacturing lines to produce zero defects.) There is no sense manufacturing a product unless it meets the customer needs.

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Oracle enhances its Unity CDP offering

Martech

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. One point he made is that Oracle Unity CDP is actually a relatively young product. It even makes it possible to introduce product teams into the mix.”

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. As a result, sellers are playing a losing game of catch up. Win rates are plummeting.

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Letā€™s Talk About Lean Manufacturing For A Momentā€¦.

Partners in Excellence

So much of what our focus in “modern selling,” seems to be the adaptation of Lean Manufacturing techniques into selling. We’ve created “assembly lines” with specialized functions, passing our customers from one station to the next. One of the biggest areas of waste is the product itself.