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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. In the end, Positionless Marketing ends the lags and delays caused by assembly-line marketing. Today, marketing faces its own shift.

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Do You Trust Your People To Solve Problems?

Partners in Excellence

Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. It’s called Jidoka or Autonomation.

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Start With The Customer

Partners in Excellence

Customers become widgets progressing through our very efficient sales assembly lines. They are passed from SDR to AE to Demo person to someone else until they buy, then they are scheduled on our customer experience assembly lines. If they did, they would know the work of W.

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5 Ways To Increase Sales Online For A Small Business

ClickFunnels

Here’s the template that he used to promote back in the 2010s: Prime people for your website’s content and why it’s important Opt-in form Show social proof Opt-in form Show personal back story Opt-in form. You can learn more about his Content Assembly Line method here: Build Backlinks to That Content. See that link in our bio?

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A SaaS Fairy Tale….

Partners in Excellence

And assembly line process started to emerge. Each worker on the assembly line had did their job, then passed the customer to the next workstation on the assembly line, until a PO was spit out at the end of the process. The jobs for each person on the assembly line were well segmented and well defined.

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Relationships Are Secondary To Sales Effectiveness

Partners in Excellence

Sales people promoting the old “Hail and Hearty,” sales is all about relationships and “when the going gets tough, the tough take a customer to lunch/golf,” have been somewhat abhorrent to me. I believe in sharp, rigorous execution of those processes in driving sales effectiveness and performance.

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How to Lead a Sales Team: 14 Key Tips to Help New Managers Thrive

Hubspot

The Assembly Line — a model where reps work on designated responsibilities, specific to a certain pipeline stage. If your team members have a solid understanding of how they contribute to an ultimate close minimizes confusion and promotes efficiencies — both in the context of their specific positions and the team's operations overall.