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Customer Post: How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output

Outreach

In the beginning of 2017, the SmartRecruiters SDR (sales development representative) program launched its first organized outbound prospecting initiative. Our approach to prospecting was to go a mile wide and an inch deep. Enter: Project Assembly Line. By the end of the year, we were a machine.

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How Do Customers Prospect?

Partners in Excellence

It’s customers prospecting–looking for solutions to their problems. ” “We are expanding our factory capacity and need to add a new assembly line, can we talk about your products as a potential solution?” But customers have an analog to what we do in prospecting. Customers do prospect.

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Sales Role Specialization

Partners in Excellence

This assembly line process starts with a widget (let’s call them customers), being passed from person to person down the line until they come out closed or on the reject (loss) pile. As a side note, manufacturing experts would be appalled looking at the design of our sales assembly lines.

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Do You Genuinely Care About….”

Partners in Excellence

Do you genuinely care about the people you are prospecting? We stop thinking of our customers as human beings, instead treating them as widgets we move along the sales assembly line. Those assembly lines are failing! Do you genuinely care about your customers? Do you genuinely care about your colleagues and peers?

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“Why I’m So Interested In Selling,” Don Mulhern

Partners in Excellence

You are on the front line, making things happen. You initiate the work: securing meetings, creating opportunities with prospects and clients, and closing deals that produce revenue for your company (and income for you). It affords a great deal of freedom along with direct accountability. There is direct reward for your success.

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The Joy Of Selling……

Partners in Excellence

” Too many view customers and prospects as objects we have to overcome or as the objects that stand in the way of our ability to achieve our goals. Sellers have become replaceable widgets on an assembly line optimized for growth regardless of cost (figuratively and literally). It’s become just “a job.”

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

We’ve adopted “clever prospecting techniques” leveraging volumes of emails, back to back calls from different numbers, local presence, social outreach. Customers and sellers have become widgets moving along the sales manufacturing line, losing the humanity, failing to build trust and confidence the buyers crave.