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We’ve adopted “clever prospecting techniques” leveraging volumes of emails, back to back calls from different numbers, local presence, social outreach. Sellers have, blindly, applied “manufacturing” technique to managing their selling process. Percent of sellers reaching quota continues to plummet.
And just like consumer products, mass marketing techniques were used to make customers aware of products. Since lean/agile techniques were so successful in the product development, they were extended to the GTM strategies. And assemblyline process started to emerge. And as SaaS exploded, new dynamics started emerging.
So much of what our focus in “modern selling,” seems to be the adaptation of Lean Manufacturing techniques into selling. We’ve created “assemblylines” with specialized functions, passing our customers from one station to the next. We need to think about what it means to achieve our quotas.
In fact, leaders reported that 91% failed to hit sales quota expectations this year. Sales performance refers to how well a sales team delivers results, such as hitting quotas, following up on leads, and converting prospects into customers. Having 3-4x your quota in the pipeline suggests ample opportunity to meet targets.
Yet we insist on using the same old models, techniques, and approaches. Whether it’s specialization in how we move our customers through the “sales assemblyline.” We see YoY declines in performance and quota attainment. ” The world has changed!
It could be an image of tiny robots completing sales tasks along an assemblyline, or a computer spewing out countless emails day and night. The technique only saved seconds, but it meant more time to focus on selling. If it helps you achieve quota faster, then that’s more time for a vacation in Q4.
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