Outreach
APRIL 9, 2018
In the beginning of 2017, the SmartRecruiters SDR (sales development representative) program launched its first organized outbound prospecting initiative. Enter: Project Assembly Line. Building your own assembly line and supercharging your SDR program requires three main steps.
Martech
MARCH 19, 2025
The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. In the end, Positionless Marketing ends the lags and delays caused by assembly-line marketing. Today, marketing faces its own shift.
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Partners in Excellence
AUGUST 7, 2024
Continuing my series on applying lean/agile manufacturing principles to selling, I was reminded by Charles Green and Dave Jackson about an important aspect of these principles that is never mentioned by those promoting lean/agile in our sales assembly lines. This represents waste, lost productivity, and continued low performance.
Partners in Excellence
MAY 25, 2024
If they freed themselves from what the SaaS model represents and start thinking about things in a different way, they can achieve unimaginable success. If we look at the “founders” of the SaaS concept, it was innovators adapting and assembling bits and pieces of other business models to create a new approach. predictable.
Hubspot
JUNE 1, 2017
If you think job disruption by AI is limited to the assembly lines, think again: AI is doing a better job than humans at some aspects of sales and marketing, too. Chief executives have to inform broad strategy, represent companies' missions and objectives, and motivate huge teams of people working for them. Likelihood: 1.5%.
Sales Hacker
JULY 12, 2021
Sales hates that RFPs represent a roadblock to closing the deal. In many organizations, the customer journey looks like an assembly line. This can get tricky, but your meeting must include representatives from each of the revenue operations departments: sales, marketing, and customer success.
Partners in Excellence
NOVEMBER 8, 2019
To put customers on an assembly line where they are touched by an SDR, moved to an account manager, moved to a demo-er, moved to the next step and the next and the next…until the customer makes a decision. Their goal is to instrument and design every word that comes out of the mouths of their people.
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