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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

I used up some vacation days last week and was rewarded with some fine weather as I made a trip up to Rhode Island. The result is a cookie-cutter, assembly line style of marketing that prioritizes measurement over customer needs. Good morning, Marketers, and did you miss me? Read more here. Quote of the day.

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What Is a Deal Desk?

Salesforce

A Deal Desk is essentially an assembly line for sales, replacing the need for one person to switch between various types of tasks with a streamlined, repeatable process. That’s what it’s like when sales reps manage approvals, pricing, and legal terms piecemeal, chasing down stakeholders for every deal.

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