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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. In the end, Positionless Marketing ends the lags and delays caused by assembly-line marketing. Today, marketing faces its own shift.

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Agile marketing is about focus, not speed: Operational best practices from CMOs on the rebound

Heinz Marketing

And as Adam New-Waterson smartly pointed out, if you’re trying to ship more effective cars, a bunch of random features just feels like a bunch of skateboards coming off the assembly line. Here’s a great GTM Decision Tree framework created by Brittani Dinsmore at Moz that helps with this.

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Sales Organization Structures for Success: Models, Tips, and Best Practices

Highspot

Proactively thinking through how and why your sales organization is set up a certain way ensures that you are not only making strategic hiring decisions but that you’re putting your reps in position to thrive. There are three main models for sales teams: the assembly line, the pod, and the island. The Assembly Line.

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Being Human in the Time of Automation

Salesforce

The strategic role of service as society reopens. The strategic role of service as society reopens. Roose shared that AI and automation are already changing the way we work — particularly for highly-educated, white-collar workers, whose everyday jobs are already evolving thanks to AI. Learn more. Where AI is changing the job landscape.

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What is the significance of Oracle’s Fusion Marketing launch?: Tuesday’s Daily Brief

Martech

Through two strategic acquisitions — Teemo in November 2020 and UberMedia in April this year — it acquired extensive location intelligence capabilities, resulting in the people-and-places intelligence proffer. The result is a cookie-cutter, assembly line style of marketing that prioritizes measurement over customer needs.

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6 signs that you need to automate your RFP process

PandaDoc

Sign 5: Your business isn’t as strategic as your competitors. It’s evidence of strategic approaches to the business’ goals. More and more, assembly lines are manned by robotic, not human, hands. If you’ve ever listened to a podcast, you’ve heard the hosts beg you to rate and subscribe them in the app.

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3 Proactive Revenue Operations Projects That Deliver Value

Sales Hacker

However, as the RevOps function matures, shifting to a proactive approach promises to deliver a strategic advantage and even more value. However, this reactive approach limits the strategic value that revenue operations can deliver. In many organizations, the customer journey looks like an assembly line.