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There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. As a result, sellers are playing a losing game of catch up. Win rates are plummeting.
Rather than paying up front for a license, people could pay on a monthly basis for a subscription. Since the target customers, initially, for these tools were individuals and small teams, the methods others had used in consumer product selling were adapted. And assemblyline process started to emerge.
So much of what our focus in “modern selling,” seems to be the adaptation of Lean Manufacturing techniques into selling. We’ve created “assemblylines” with specialized functions, passing our customers from one station to the next. There were however, some limitations to this.
For some reason, there’s a huge attraction to applying “manufacturing techniques” to selling. Second, it always produces the same outcome (manufacturing experts will quibble, but we do design manufacturing lines to produce zero defects.) That makes it very inefficient, things can get backed up at those steps.
I believe selling is a set of disciplined processes, many of which can be “engineered” to optimize our ability to engage the right customers/prospects, with the right conversations, at the right time. One begins to see images of assemblylines with customers on a conveyor belt moving from station to station.
Coach them, train them, and provide them with the tools to be successful Be agile with your sales strategy, don’t wait for your yearly SKO to change things up What Is Sales Performance? However, if sales reps aren’t using good sales techniques, that pipeline won’t translate into closed deals.
I just listened to an outstanding webcast on the future of selling, conducted by four close friends. I am a student of their work, they are among the smartest thinkers about selling I’ve ever met. It seemed, unconsciously, the conversation around selling gravitates to SaaS selling.
Yet we insist on using the same old models, techniques, and approaches. It’s tantamount to my brushing the dust off that use by 12/2004 can and polishing it up. Whether it’s specialization in how we move our customers through the “sales assemblyline.” ” The world has changed!
It could be an image of tiny robots completing sales tasks along an assemblyline, or a computer spewing out countless emails day and night. Which begs the question, what sales tasks should be automated so you can save time and focus on selling? Automation is one way you can allocate more time for core-selling activities.
Any disruption to an assemblyline or a delivery fleet can bring operations to a standstill, putting pressure on manufacturers to fix the issue as soon as possible. Watch this video, featuring Salesforce’s Andy Peebler, to learn how manufacturers can benefit from creating a parts business: Why sell parts online?
Think of these tools as silent wingmen that work 24/7 to fill up your sales funnel with high-quality leads. By automating email newsletters or follow-ups with A/B testing capabilities included in many platforms today, businesses can tailor their messaging so it resonates better with each segment within their target audience.
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