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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. AI technology in marketing must be chosen, implemented and maintained. Workflows become automated.

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Continuous Improvement, How Do We Get Better?

Partners in Excellence

” A mindset instilled in each worker in the assembly line was, “how do you improve the part of the process you are responsible for?” We invest millions in technology and tools to improve efficiency, something that seems to be missing is the concept of “improvement.”

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. Customers and sellers have become widgets moving along the sales manufacturing line, losing the humanity, failing to build trust and confidence the buyers crave.

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On Layoffs….

Partners in Excellence

In the past year, we’ve seen 100’s of thousands of layoffs, particularly in technology segments. Customers have become depersonalized widgets that we move along our selling assembly lines. I read an important article by Elizabeth Spiers, Layoffs by Email Show What Employers Really Think of Their Workers.

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We Get Specialization Wrong!

Partners in Excellence

And a concept called distributed computing was emerging and I relied on bringing in those specialists to help my customer think differently about this emerging technology, and how where they might use it. The customer has become almost irrelevant, instead, we have optimized roles for moving our customer through our sales assembly line.

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Campaign management software: Everything you need to know

Search Engine Land

Enhanced collaboration Planning a marketing campaign often involves an assembly line that takes ideas from concept to reality and then introduces them to the market across various channels. Campaign management tools that establish deadlines and responsibilities keep the assembly line moving. Start there.

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Are “Traditional” Selling Skills Even Relevant Anymore?

Partners in Excellence

This has a number of advantages, skill levels don’t need to be as high, we can leverage role specialization more effectively (creating sales assembly lines with customer widgets passing through each station), and we can effectively leverage all the traditional selling skills.

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