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Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove

Martech

This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions. Empowered by AI and adaptable tools, this role isn’t about doing more with less—it’s about achieving agility and precision that only the right technology can provide.

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Continuous Improvement, How Do We Get Better?

Partners in Excellence

” A mindset instilled in each worker in the assembly line was, “how do you improve the part of the process you are responsible for?” We invest millions in technology and tools to improve efficiency, something that seems to be missing is the concept of “improvement.”

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Campaign management software: Everything you need to know

Search Engine Land

Enhanced collaboration Planning a marketing campaign often involves an assembly line that takes ideas from concept to reality and then introduces them to the market across various channels. Campaign management tools that establish deadlines and responsibilities keep the assembly line moving. Start there.

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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Just like the introduction of the assembly line radically increased the speed and efficiency of automobile production, AI can potentially increase the speed and efficiency of producing marketing outputs. AI technology in marketing must be chosen, implemented and maintained. Workflows become automated.

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. Customers and sellers have become widgets moving along the sales manufacturing line, losing the humanity, failing to build trust and confidence the buyers crave.

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Campaign management software: What can it do for you?

Martech

Dig deeper: The future of outbound marketing in an omnichannel stack Enhanced collaboration Planning a marketing campaign often involves an assembly line that takes ideas from concept to reality and then introduces them to the market across various channels.

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The Future Of Work Is About More Than Work!

Partners in Excellence

Many think this is being driven by technology, AI/ML. We redesign knowledge work, emulating the principles of the industrial assembly lines of the past. We chop up work, creating assembly lines where knowledge workers focus on perhaps the functional equivalent of tightening a bolt.