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Customer Post: How I Built an SDR Assembly Line with Outreach and Doubled my Team’s Output

Outreach

Because we sell into enterprise companies, our high-volume approach had two major weaknesses: SDRs spent a significant portion of their time cleaning data and researching contacts. Every hour spent doing manual data work was an hour not spent selling. Enter: Project Assembly Line. Not the most scalable approach.

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Sales Role Specialization

Partners in Excellence

Amy Volas wrote, “Is Sales Over-segmented,” Bob Apollo wrote, “Has role specialisation in B2B selling gone too far?” Much of their discussion has to do with the current mechanization of selling that’s become popular in the SDR/AE approach to selling. Likewise, selling is more complex.

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Start With The Customer

Partners in Excellence

They don’t care about our organizational structure, they don’t care about our selling process or strategies for demand gen. Somehow mechanization, specialization, and efficiency drive our decisions for engaging customers in our selling process. And it may work, or maybe for some time. Inevitably, it doesn’t work.

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Do You Genuinely Care About….”

Partners in Excellence

” Again, managers are so caught up in running the business, they forget the business is really about people working with people. Sadly, we have adopted a mechanistic view of business–particularly in selling and management. Those assembly lines are failing! I ask, “How do you feel about your job?

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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

There seems to be an arrogance or conceit in so many of the conversations I see about the future of selling. My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. As a result, sellers are playing a losing game of catch up. Win rates are plummeting.

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Rethinking The Sales And Marketing Organization

Partners in Excellence

” Sales picks up the process, SDRs call to qualify the opportunity, they hand the lead to an account manager who gets more information, the customer is handed over to a pre-sales person for a demo, then someone else try to close them. Except our assembly line/linear customer engagement model doesn’t reflect how our customers buy.

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Oracle enhances its Unity CDP offering

Martech

In large organizations, sometimes sales doesn’t know who marketing is marketing to, and marketing doesn’t know who sales really wants to sell to. ” In a nutshell, Account Profile Explorer “shortens the assembly line of the sales and marketing flow.” ” A unified view of B2B buying and selling.