article thumbnail

The Beginner's Guide to Competitive Benchmarking

Hubspot

In comparing itself with its competition, Xerox discovered it had: 10 times as many rejects on the assembly line. United Airlines sought to revamp and elevate its website's user experience, making it easier for customers to research and book flights online. Seven times as many manufacturing defects in finished products.

article thumbnail

GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

It’s a delightful individual user experience. And so we saw the same things and same signals at at Asana and at Calendly, which is that we had very strong PLG motions. And the reason we had very strong PLG motions was that the, is that the product is incredibly intuitive and delightful.

GTM 78