B2B Related Topics 
Iannarino
NOVEMBER 14, 2024
The B2B selling landscape has changed, and with it, everything related to methods and strategies to drive results. Let's take this opportunity to discuss how sales professionals can elevate performance and why sales training, particularly in B2B sales, is more important than ever today.
Iannarino
OCTOBER 16, 2024
In B2B sales, everyone wants an edge that can help us win more over the long term, but few work to sharpen that edge. Instead, many sales reps believe their offering will be enough to secure the client’s business. When these reps lose, they blame external factors instead of recognizing that they failed to develop the edge they need.
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Martech
NOVEMBER 4, 2024
They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” Digital natives aren’t like the rest of us. The old adage still stands: “Business buyers are still people.” What new tools and tactics have emerged?
Martech
NOVEMBER 19, 2024
It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.
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When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical.
Iannarino
OCTOBER 3, 2024
Unlock the hidden advantages of reading, writing, and speaking to elevate your B2B sales game and stay ahead of your competitors.
Iannarino
JUNE 12, 2024
You want to make more money in your role in B2B sales. Maybe you are motivated by money, or maybe you want to provide more for your family. Whatever the reason, you need to be careful about the advice you take when it comes to accomplishing your financial goals.
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Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and, what’s more, they have little interest in being so.
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To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen AI well — and when to leave it out of the equation. How will using AI affect my relationship with my customers?
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line. How to make the most of every campaign.
Advertiser: ZoomInfo
It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.
Advertiser: ZoomInfo
Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.
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