Sales Gravy

MARCH 25, 2025

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. In B2B lead gen often requires multiple touch points before prospects even see why they need to talk to you. Even a 30-minute delay can drop contact rates dramatically.

B2B 88

B2B Appointment Inside sales Pitch 88

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. B2B companies sell their products or services to other companies instead of selling them to customers. LinkedIn Sales Navigator. You betcha!

Inside sales 246

Inside sales B2B CRM Price 246

Sales Pop!

OCTOBER 20, 2021

With so many professionals on LinkedIn, it’s no wonder that the platform is a powerful resource for B2B marketing. Here, we’ll go over some benefits and strategies to help you automate B2B marketing and generate leads on LinkedIn. LinkedIn Lead Generation for B2B. How Does LinkedIn Lead Generation Typically Work?

Lead generation 228

Lead generation B2B Closing Cold Call 228

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. Make sure to: Use keyword lists wisely Add negative keywords like home or residential to filter out non-B2B searches. The key is strategic targeting.

B2B 83

B2B CTR Lead generation Sports 83

Martech

APRIL 9, 2025

AI is driving meaningful operational changes AI-powered tools are already reshaping B2B marketing, driving major shifts in how marketers work. Contact enrichment. Dig deeper: 5 ways to help your B2B organization succeed with AI agents 2. In my campaign workflows, I prompt Monica.ai Prospect research. Email outreach.

GTM 121

GTM Strategic planning Strategize B2B 121

Sales Nexus

AUGUST 23, 2021

When done right, it could yield advantages to your B2B marketing campaigns. And it’s starting to trickle into B2B campaigns as well. Why have you added SMS marketing into your platform and how are B2B marketers using that technology? What are some of the other key ways that B2B brands are using SMS marketing?

Campaign 119

Campaign B2B Cold Call Technology 119

Martech

NOVEMBER 17, 2021

Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. According to Kuperstein, his B2B marketing and sales team has 15 to 20 targets at any one account that they need to engage in order to sign a new customer. Wasted media.

Campaign 119

Campaign B2B Click Through Rate Retail 119

Hubspot

SEPTEMBER 9, 2024

A contact or company may not be an immediate opportunity, but they advocate for your company and its products and services to other companies. If you need more convincing, here are five advantages to creating and maintaining a B2B lead list: 1. MQLs that your sales team has vetted and identified as worthy of direct follow-up.

Territory 83

Territory Cold Call SQL Campaign 83

Martech

SEPTEMBER 13, 2021

Automated contact tracking turned out to be the answer. For companies that sell goods and services to B2B clients, the high rate of job churn means that today’s contacts may have moved on by next week (or tomorrow.) The technology identifies when contacts from our existing customers move to a new company. “The

Contact 115

Contact Customers Campaign B2B 115

Martech

JANUARY 9, 2025

Leveraging agentic AI, marketers can more easily gain a holistic view of the customer journey from data housed across systems and departments, said Pedro Andrade, VP of artificial intelligence at Talkdesk, a cloud contact center software company. How does this work?

Drivers/motivators 127

Drivers/motivators Represent Contact Service 127

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey.

B2B 131

B2B Cross-sell Campaign CRM 131

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process.

B2B 117

B2B Drivers/motivators CRM Contact 117

ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

B2B 134

B2B Campaign Click Through Rate Follow-up 134

Veloxy

NOVEMBER 15, 2022

Account based selling is a B2B concept that has gained a lot of interest in recent times, but implementing it can feel rather daunting. Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. It doesn’t have to.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

SEPTEMBER 28, 2021

With better collaboration, and an open mind about what ABM entails, marketers can make a better impact with their B2B strategies. If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”. 3 steps to win over B2B buyers. Defining ABM broadly.

Campaign 107

Campaign Objectives and Key Results Customers B2B 107

Veloxy

JANUARY 7, 2025

Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. You need to know how your unique cycle works like the protracted decision-making process typical in B2B transactions. This way, you willbe able to rock your conversion rates by softly moving your prospects through all stages.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Heinz Marketing

JULY 9, 2021

Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Set campaign objective; Awareness, Traffic, App Installs or Conversions. Not a fan of their inability to bulk edit campaigns. Create audiences using campaign clickers, lookalikes, marketplace audiences, and website visitors. Without further ado….

B2B 138

B2B A/B testing Campaign Lead generation 138

Heinz Marketing

MAY 20, 2024

It’s certainly not an ideal B2B customer experience. Below, we’ll cover four steps to crafting your ideal B2B customer experience. Step 1: Define Your B2B Customer Experience The foundation of a cohesive journey lies in a clear understanding of the customer experience. It’s not ideal.

B2B 127

B2B Cross-sell Customers GTM 127

Heinz Marketing

AUGUST 20, 2020

How cool is it that the most effective way to market your B2B company is also the most cost-efficient way to market it? Now take your own experience as a B2C consumer and apply it to the B2B space. Your B2B company is gaining visibility and is being promoted to like-minded individuals at similar organizations.

B2B 142

B2B Customers Drivers/motivators Promote 142

Martech

MAY 3, 2024

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. Also, while B2B deals with leadership mindsets that make creativity difficult, that is only part of the problem. B2B purchases are not impulse decisions but considered ones. That creates major limitations.

B2B 128

B2B Advertising/ Marketing B2C Pipeline 128

Heinz Marketing

AUGUST 5, 2021

Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts.

B2B 124

B2B Objectives and Key Results Campaign CRM 124

Heinz Marketing

JANUARY 13, 2022

If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . Hybrid Event Campaigns . I’ve seen companies create direct mail campaigns and claim that “their ABM campaign is completed.” In Summary: .

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Martech

FEBRUARY 21, 2023

B2B marketers use account-based marketing (ABM) strategies to engage the right decision makers within prospective organizations. Your brand should have a foundational awareness among your business’s top prospects and the key contacts within those organizations. Researching the market can also help identify key prospects.

B2B 117

B2B Territory Campaign Prospecting 117

Veloxy

FEBRUARY 12, 2025

ZoomInfo - Sales Intelligence My evaluation of sales productivity tools for Veloxy led me to discover ZoomInfo as an outstanding B2B intelligence source. The platform’s rich database with over 70M direct dial phone numbers and 174M verified email addresses helps sales teams find accurate contact data quickly.

Product 130

Product CRM Price Objectives and Key Results 130

Salesforce

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Data Cloud also gives customers the data foundation necessary to use Agentforce to build campaigns, and send customers SMS messages without having to use a third-party platform.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 131

Strategize B2B B2C Trust 131

Heinz Marketing

SEPTEMBER 9, 2021

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Marketing Measurement and Attribution: Understand, prove, and optimize your marketing impact with comprehensive campaign performance and attributed revenue analytics. Tie your work to deals closed and contacts created with attribution reporting.

B2B 132

B2B Objectives and Key Results CRM Campaign 132

Sales Pop!

SEPTEMBER 18, 2021

The Common Lists include elements relating to account hierarchy, sales roles, contact relations and account relations. While the listed roles can be changed, added to, or customized based on the industry, we have found seven roles typical in nearly all B2B deals. Contacts Relations. Accounts Hierarchy. Account Relations.

Pipeline 224

Pipeline CRM Contact Consult 224

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

B2B 127

B2B Pipeline Campaign Cross-sell 127

Sales Pop!

MARCH 12, 2025

This approach works well across industries, especially in B2B lead generation process , where businesses seek educational content that helps them make informed decisions. Captures Leads Through Gated Content Giving away high-value learning materials in exchange for contact details converts anonymous visitors into qualified leads.

Lead generation 130

Lead generation Process Education A/B testing 130

Sales Pop!

NOVEMBER 18, 2021

The main goal is to get their contact information to keep in touch and turn interested visitors into loyal customers. Optinmonster is a service that specializes in creating forms to collect contact data once your SEO or other inbound strategy has led to a visitor on your page. Email signature marketing and branding campaign platform.

Lead generation 245

Lead generation A/B testing Referrals CRM 245

Hubspot

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Be so inspired by your email that they contact a competitor that offers similar products or services. I look forward to connecting.

Closing 85

Closing Quota Healthcare Tradeshows 85

Heinz Marketing

FEBRUARY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing Personalization has become increasingly important in the B2B healthcare industry as companies seek to differentiate themselves from competitors and connect with prospects and customers on a deeper level.

Healthcare 111

Healthcare B2B Campaign Prospecting 111