SaaStr

NOVEMBER 8, 2024

Over in the contact center and post-sales space, we can already see 20%+ of customer support execs been routinely replaced by AI. At SaaStr Annual, Tomasz Tunguz presented the results of their survey, along with a great story of a public company CRO who had deployed AI SDRs and generated a ton of pipeline … but no closed deals.

Pipeline 130

Pipeline Gaming Price Contact 130

ClickFunnels

SEPTEMBER 21, 2021

The post 17 Awesome Ideas & Strategies For B2B Lead Generation appeared first on ClickFunnels. Your B2B business needs leads like a boat needs water — not just to keep afloat but also to gain momentum. But how do you find high-quality leads? At ClickFunnels, we use tons of different funnels in different areas of our website.

Lead generation 244

Lead generation B2B Referrals Launch 244

Veloxy

JANUARY 7, 2025

The quicker you can close a deal, the faster you can move on to the next one. It can help you close deals faster, increase your sales volume, and improve your bottom line. A sales cycle is the process your sales team goes through in order to close a sale with a customer. Closing: Locking in the sale and getting commitment.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

AUGUST 29, 2024

If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals, or starting new partnerships. This keeps your team organized and focused on closing deals within one platform. Dig deeper: Beyond attendance: Unlocking B2B growth with event-led strategies 3.

CRM 119

CRM Contact Networking Follow-up 119

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with no first name : Tracks contacts missing a first name, which is necessary for more personalized communication (i.e.

CRM 117

CRM Contact Account management Follow-up 117

Salesforce

DECEMBER 2, 2024

Most B2B marketers have used account-based marketing (ABM) for years. Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. If no one owns lead management, then no one is paying close attention to which leads are actually working and why. Let’s begin with a definition. Efficiency.

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

Iannarino

JULY 7, 2021

To make a point about where we are today in B2B sales , let’s try a thought experiment. Here are the rules you are required to follow: You are not permitted to say anything about your company, including your company’s name or anything that might allow your contact to recognize your employer.

Sell 328

Sell Cold Call Contact Clients 328

SaaStr

JANUARY 3, 2025

One of the hottest topics in AI for B2B is around outcome-based pricing. Maybe some day, closing that customer. The customer quickly moved to a fixed contact. Thats the least friction and easiest way to close the deal. I worry its the cart driving the horse. What do I mean? What happened? If not, maybe dont.

Price 109

Price CRM Gaming Contact 109

The 5% Institute

AUGUST 8, 2021

In this article, you’ll learn our six proven and effective sales tips for B2B cold calling. B2B cold calling can be an effective way to get in touch with your ideal clients, because it allows you to cut through all the noise and get in direct contact with the potential decision maker. Tip #3 – The Actual Call.

Cold Call 145

Cold Call B2B Technique Sales 145

Heinz Marketing

AUGUST 20, 2020

How cool is it that the most effective way to market your B2B company is also the most cost-efficient way to market it? As a consumer, don’t you feel great about making a purchase when your close friend has told you all about the product? Now take your own experience as a B2C consumer and apply it to the B2B space.

B2B 142

B2B Customers Drivers/motivators Promote 142

Heinz Marketing

APRIL 10, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Create Successful B2B Relationships. When looking at close relationships with business partners it looks very similar to close relationships with personal partners.

B2B 130

B2B Trust Construction Contact 130

Martech

SEPTEMBER 13, 2021

Automated contact tracking turned out to be the answer. For companies that sell goods and services to B2B clients, the high rate of job churn means that today’s contacts may have moved on by next week (or tomorrow.) The technology identifies when contacts from our existing customers move to a new company. “We

Contact 113

Contact Customers Campaign B2B 113

Iannarino

JUNE 18, 2021

The legacy solution approach to B2B sales added a level of proof, to provide clients with the confidence necessary to adopt their solution. Some of the challenges of selling effectively grow more difficult over time—a natural outcome of greater complexity and its impact on our contacts and clients. No more pushy sales tactics.

Objectives and Key Results 236

Objectives and Key Results Clients Price Sales 236

Hubspot

SEPTEMBER 9, 2024

Many organizations may closely meet your company’s ideal customer profile (ICP) criteria and warrant sales reps to proactively reach out to them. A contact or company may not be an immediate opportunity, but they advocate for your company and its products and services to other companies. Opportunity. Evangelist.

Territory 83

Territory Cold Call SQL Campaign 83

Veloxy

NOVEMBER 15, 2022

Account based selling is a B2B concept that has gained a lot of interest in recent times, but implementing it can feel rather daunting. Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. It doesn’t have to.

Sell 246

Sell Objectives and Key Results SQL B2B 246

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process.

B2B 115

B2B Drivers/motivators CRM Contact 115

ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in. Sales cycle length increased.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Martech

APRIL 22, 2024

Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. For convenience, you may also group these by campaigns or lists in your CRM so you can report on different success metrics that more closely align with their journey stage (e.g.,

B2B 129

B2B Cross-sell Campaign CRM 129

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 129

Strategize B2B B2C Trust 129

Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. Advanced strategies for personalizing B2B email campaigns B2B marketing emails are often lost in the mountain of the daily inbox, but they don’t have to be.

B2B 132

B2B Campaign Click Through Rate Follow-up 132

Iannarino

JULY 18, 2021

In professional B2B sales, human beings provide more value than automation. The Lost Art of Closing shows you how to proactively lead your customer and close your sales. The Gist: More and more, sales organizations are refusing to provide their prospective clients with the help of a salesperson. No more pushy sales tactics.

Cold Call 325

Cold Call Electricity Clients Sales 325

Heinz Marketing

SEPTEMBER 9, 2021

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Close more deals with intelligent lead nurturing.

B2B 132

B2B Objectives and Key Results CRM Campaign 132

Veloxy

NOVEMBER 29, 2021

Salesforce is arguably the best customer relationship management system for B2B companies. Veloxy : Having a 360° view of your account and contacts prior to a meeting can help tailor your talking points around recent and relevant intelligence not found on LinkedIn or Zoominfo. How to Accelerate B2B Sales: 4 Best Tactics.

Sales 290

Sales Quota Up-sell Contact 290

Search Engine Land

AUGUST 20, 2024

Your approach to content should, as usual, be grounded in knowledge of the customer – and, for B2B, your customer’s customer. Whether good or bad, stay in close contact with your sales and CS teams, and you’ll get some great nuggets.) Highlighting audience testimonials of the product in use in different settings and scenarios.

CTR 100

CTR Cross-sell Promote Presentation 100

Martech

JUNE 27, 2023

And I am frequently surprised by how many B2B companies still neglect features and functionality that would improve the effectiveness of their sites. B2B firms typically seek to accomplish some combination of the following with their sites: Be found by qualified prospects. Sell, close. Hmmm, am I an out-of-touch boomer?

B2B 112

B2B Customers Cross-sell Price 112

Iannarino

JULY 11, 2021

Many of them may be completely new to you, especially if you are practicing an outdated approach to B2B sales, but they’re all useful for creating value for your clients and eventually winning their business. The more time you spend with your contacts, the better their results—and yours. What you need to do is “switch your pitch.”

Pitch 308

Pitch Clients Conversion Consult 308

ClickFunnels

AUGUST 17, 2021

Making a list of sales prospects to contact. This makes it the best place to look for sales prospects, especially if you are in the B2B space. That’s because, in the B2B space, the ideal customer is an organization, but you need to pitch your product to an individual decision-maker. LinkedIn Sales Navigator. Pricing: Custom.

Prospecting 244

Prospecting Price CRM Pitch 244

Sales Nexus

AUGUST 23, 2021

When done right, it could yield advantages to your B2B marketing campaigns. And it’s starting to trickle into B2B campaigns as well. Why have you added SMS marketing into your platform and how are B2B marketers using that technology? What’s the appropriate format for B2B communications and SMS marketing?

Campaign 119

Campaign B2B Cold Call Technology 119

Veloxy

OCTOBER 29, 2021

These include accelerating lead volumes, closing rates, and overall sales performance. Some functions that benefit from Sales AI are sales forecasting, tracking and analyzing contact relationships, pipeline management, data entry, and much more. Steadily, Sales AI is changing the expectations of B2B sales performance.

Sales 223

Sales Non-Profits CRM Pipeline 223

Veloxy

JUNE 17, 2021

To effectively calculate your conversion rate , divide the amount of closed deals by the total number of customers or prospects you’ve interacted with. In the B2B scene, sales are what make the world go round. Don’t try to close Costco if your typical customer is a small mom and pop store. 4: Average Sales Cycle Length.

Pipeline 306

Pipeline Non-Profits Sales Quota 306

RAIN Group

FEBRUARY 22, 2023

The world of B2B selling looks far different than it once did. They need to be closely tuned in to the buying process for each member of the buying committee while consistently meeting buyers where they are throughout the cycle. According to Gartner , as many as ten decision makers might make up a B2B buying center.

B2B 100

B2B Process Contact Sales 100

Sales Pop!

NOVEMBER 18, 2021

The main goal is to get their contact information to keep in touch and turn interested visitors into loyal customers. Optinmonster is a service that specializes in creating forms to collect contact data once your SEO or other inbound strategy has led to a visitor on your page. Contact Finder Tools. Optinmonster. Online Chats.

Lead generation 245

Lead generation A/B testing Referrals CRM 245

Veloxy

JUNE 23, 2021

When it comes to B2B, SaaS, and other technology companies that prefer a centralized team, inside sales is the more popular model. This includes lead generation, qualification, relationship building, presenting, and finally closing the deal. To generate leads, B2B software companies rely on inbound marketing. of a reps time.

Inside sales 232

Inside sales CRM Sales Pipeline 232

Heinz Marketing

JANUARY 13, 2022

If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . So what happens after the deal is closed? B2B marketers have a perception problem, in many cases of our own making. . In Summary: .

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

B2B 125

B2B Pipeline Campaign Cross-sell 125

Martech

JUNE 25, 2024

It turned out that there are lessons in this for B2B marketing too. Friction and Complexity Simple, user-friendly online platform Outsourced platform with complex passwords and a need to contact customer service for resets. In B2B, just as with banks, features are table stakes. Even tech-savvy users struggle with login issues.

B2B 109

B2B User Experience Trust Finance 109

SaaStr

MARCH 12, 2025

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You founded a product company, but you’re running a distribution business. It’s messy.

Pipeline 80

Pipeline B2B Territory Quota 80