Remove B2B Remove Closing Remove Up-sell
article thumbnail

Why buyer groups matter in B2B demand gen and how to target them

Martech

In B2B demand generation , buyer groups have become more important than individual buyers. Buyer groups include all key stakeholders in B2B purchase decisions, including people from roles you may not be actively targeting who nonetheless have a say in the final decision (examples here often include legal, IT, and/or compliance).

B2B 128
article thumbnail

6 things to look for in a B2B influencer

Martech

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. The B2B influencer space is different. Also, look close to home. Expectations must be tempered by reality.

B2B 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 proven strategies for effective B2B customer retention

Martech

Well, you may be surprised to learn that among most B2B marketers, it averages out to be around 15%. What makes it odder is that research shows that a significant portion of B2B revenue originates from existing customers. A Forrester report found that 73% of B2B revenue comes from existing customers. Give me leads. .”

B2B 129
article thumbnail

How to identify high-churn personas in B2B and mitigate their risk

Martech

I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual. Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. Email: Business email address Sign me up!

B2B 115
article thumbnail

Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play.

article thumbnail

Why You Must First Solve Buying Pain Points in B2B Sales

Iannarino

This sales strategy has been part of B2B sales processes and is practiced by sales reps in many sales organizations. But by rushing the deal to get to the pain points, you break B2B selling and buying. We describe this idea as being One-Up , meaning you have greater knowledge and experience than your buyers.

B2B 284
article thumbnail

13 Strategies to Shorten Your Sales Cycle

Veloxy

The quicker you can close a deal, the faster you can move on to the next one. It can help you close deals faster, increase your sales volume, and improve your bottom line. A sales cycle is the process your sales team goes through in order to close a sale with a customer. Presenting: Showing the value of what you sell.