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Why buyer groups matter in B2B demand gen and how to target them

Martech

In B2B demand generation , buyer groups have become more important than individual buyers. Typically, multiple people identify the need for a solution, conduct research and consult decision-makers. In 2023, the average B2B buyer group consists of a bit more than nine members, per 6sense’s estimates. What is a buyer group?

B2B 129
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Why B2B CMOs are frustrated with ABM platforms

Martech

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. The promise here is simple: use a combination of intent data (such as keyword searches, third-party signals and industry-specific trends), CRM data and website visitation behavior to prioritize accounts most likely to convert.

B2B 126
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The small B2B marketing team’s guide to ABM

Martech

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.

B2B 114
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Optimizing LLMs for B2B SEO: An overview

Martech

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages.

B2B 109
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How to identify high-churn personas in B2B and mitigate their risk

Martech

Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. The short-term project manager or consultant Project-based work isn’t supposed to last forever. Processing.

B2B 116
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Unlocking AI’s potential in B2B marketing

Martech

Can you afford one of the international consulting organizations to drive an eight-figure project for you? Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution The challenge: Context For all that large language models know, they’re nearly unusable for sales and marketing use cases. Is AI a silver bullet? Processing.

B2B 122
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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

By Carly Bauer , Marketing Consultant at Heinz Marketing To succeed we must adapt to remain competitive. AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). We all know this, yet some companies are faster or slower to adapt than others.