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How to identify high-churn personas in B2B and mitigate their risk

Martech

That means there’s an increased likelihood of terminating the contract because the tool is no longer needed and/or its champion is gone. There are always leaders who prioritize low prices over the value products provide. The churn for this persona is high because they are likely to switch to lower-priced providers. Processing.

B2B 114
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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot

I bought a new car in 2021, when the pandemic had virtually eliminated the gap between new and used prices. A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated.

B2B 81
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Legacy Approach vs Modern Sales Conversation Structures

Iannarino

Here is the order in which sales conversations were (and mostly still are) conducted in legacy approaches to B2B sales. This is the B2B equivalent of social proof. Generally, after you agreed with your client on a solution, you would present it and provide a formal proposal and pricing. Rapport-Building. Our Clients.

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30+ Founders and Execs Share Pricing and Billing Practices … That Just Weren’t Worth It

SaaStr

Q: What billing or pricing tactic have you found in the end just wasn’t worth it? ” and “Something we found really effective at CoursKey, and other vSaaS businesses will likely find as well: Instead of running pilots, sign a multi-year contract but give them an opt-out after 3-6 months. .” Jason, ed. :

Price 130
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How to manage SEO campaigns during economic downturns

Search Engine Land

When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Pricing pressures : As consumers go through times of economic uncertainty, consumer confidence and priorities in spending disposable income change. Essential products are often price-sensitive during a downturn. That’s great.

Campaign 108
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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed. For example, when a rep improved ACV by 36% by packaging pricing differently, we didn’t stop there. You can’t change what’s already happened. What you can do is focus on metrics that lead to those results.

GTM 115
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5 Interesting Learnings from Snowflake at ~$4 Billion in ARR

SaaStr

So Snowflake looked immortal in 2021, looked a little more mortal in 2024 … and is now, like many of the best in Cloud and B2B, reacclerating in 2025! 11,159 Customers — So An Average of $360,000 Per Customer Snowflake solves enterprise-grade problems around data management — and it charges prices commensurate with that.