Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? Treat them as partners.

Niche 132

Niche Negotiate Contract Legal 132

Martech

FEBRUARY 27, 2024

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Dig deeper: Influencer marketing: The bridge between B2B brands and genuine connections Best practices for engaging with influencers and creators 1.

Legal 120

Legal Strategic partnership Contract Trust 120

Sales Hacker

FEBRUARY 7, 2018

Growth rate depicted from traditional B2B sales teams vs. SaaS Sales teams. What is new in today’s B2B software world is that products sold against an OpEx (SaaS) model experience an exponential growth due to a variety of factors; An increase in Online Spend – B2B customers are increasing their online spend.

Growth 101

Growth GTM SQL Strategic partnership 101

Hubspot

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? Performing a competitive analysis for your customer may not seem to provide high value to your sales team, but remember: Your goal is to move from a transactional relationship to a strategic partnership.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

Hubspot

JULY 29, 2022

Partner relationship management (PRM) is a key part of growth for scaling businesses in many industries, and teams who have built a partnership program know how quickly spreadsheets and manual outreach become too much to handle. About: Kiflo is a modern Partner Relationship Software (PRM) made to support every kind of partnership, ??including

Relationship Management 85

Relationship Management Referrals E-commerce CRM 85

Search Engine Land

JUNE 26, 2024

Source: [link] They offer specialized solutions for various industries, including B2B, B2C, insurance, tourism, healthcare and ecommerce. The right strategic partnership will help you navigate the complexities of SEO and achieve lasting online growth. Lahomes.com Carguide.co.uk

Service 73

Service Real Estate Strategic partnership Niche 73

Salesforce

DECEMBER 12, 2022

The vast majority of B2B decision makers prefer remote interactions or digital self-service , and yet many in the communications industry only accept B2B orders over the phone. Automation turns your customer relationships into strategic partnerships. 6 min read. VP, General Manager of Communications at Salesforce.

Clients 52

Clients Strategic partnership Service Contract 52