Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. Longer close time.

B2B 59

B2B B2C Manufacturing Government 59

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

Technique 52

Technique B2B Cross-sell Negotiate 52

Salesmate

NOVEMBER 25, 2020

Besides, there are many challenges in B2B sales. Here are a few B2B sales approaches that you must consider incorporating to walk on the path of success. However, make sure you do not cross the line. The consultative selling sales approach. Active listening is important in consultative selling. Conclusion.

B2B 111

B2B Cross-sell Referrals Networking 111

Salesforce

NOVEMBER 5, 2024

Wondering if you should sell or not? Most B2B companies have a trial period so users can take a test drive before making their customers actually purchase For example, at Salesforce, we have a 14-day free trial to try out our CRM for small business — Salesforce Starter Suite. Build trust with every interaction.

Campaign 98

Campaign Cross-sell Click Through Rate CRM 98

Martech

SEPTEMBER 11, 2024

In most SaaS and B2B organizations, silos exist for practical reasons. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding. executive outreach or sales engagement).

Cross-sell 89

Cross-sell Customers UX A/B testing 89

PandaDoc

FEBRUARY 5, 2024

CRM, short for customer relationship management, is an approach to managing customer data that helps you maintain close relationships and drive better results. Having the right CRM software is essential to achieve this. McKinsey & Company says B2B customers use 10 or more channels to communicate and make a purchase.

CRM 52

CRM Gaming Contract Objectives and Key Results 52

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. Having a payment system that’s connected to your CRM takes care of that.

CRM 77

CRM B2C Commission Cross-sell 77

Heinz Marketing

JANUARY 13, 2022

If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams.

B2B 135

B2B Objectives and Key Results Campaign Cross-sell 135

Salesforce

SEPTEMBER 21, 2021

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. When you think B2B sales, you probably imagine folks getting on an airplane every day, knocking on doors, trying to get someone to listen to their pitch.

B2B 96

B2B Territory Manufacturing Sales 96

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. At some point, you have to sell your customers a true second product to truly scale big: Datadog is pushing its customers to buy at least 6 products. But net net, the average public SaaS compay has 35,000 customers.

Product 112

Product Cross-sell CRM Growth 112

Veloxy

JUNE 8, 2022

Your company can also grow at a steady rate by following sales pipeline management best practices and making use of the worlds best CRM software. For B2B sales in particular, a healthy pipeline comes with a lot of benefits. Great sales CRM software has automating functions that schedule follow up emails to leads overtime.

Pipeline 195

Pipeline Technology Technology Cross-sell 195

PandaDoc

OCTOBER 15, 2024

These are primarily used in B2B and SaaS companies to help manage complex sales processes, papers, and status updates. Key Features: Workflow automation : set up who is on your team, what their role is, and hook integrations with your CRM, proposal management system, and contract management software. What is Deal Desk Software?

Legal 52

Legal Contract Cross-sell Finance 52

PandaDoc

JUNE 11, 2024

What is B2B sales, and what strategies can you use to maximize your success? Whether you’re a B2B-native startup or an established direct-to-consumer company pivoting to B2B sales, this guide will walk you through everything you need to know about B2B. What is B2B sales? Why is B2B sales important?

B2B 52

B2B Process B2C Objectives and Key Results 52

SaaStr

MAY 3, 2023

Freshworks is doing a lot of things right in a challenging time for many “traditional” B2B segments like CRM, Support, etc. For those of us who sell to B2B customers small, medium, and larger, it can be super helpful to see what’s happening with a leader like Freshworks. 5 Interesting Learnings: #1.

Non-Profits 115

Non-Profits Cross-sell B2B Growth 115

SaaStr

MAY 30, 2024

Let’s start with a sales-led motion, which is traditionally how B2B software has been sold. They prioritize direct selling and relationships over allowing customers to go and buy directly. What PLG Signals Can Sales Use to Sell Software? Build triggers to integrate into your CRM systems.

Cross-sell 93

Cross-sell Customers Pitch Drivers/motivators 93

Martech

JUNE 12, 2024

First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Build upsell and cross-sell journey maps for key customer segments using scoring techniques and tools used for qualifying leads. Are there certain products or services they need?

Customers 95

Customers Cross-sell Education Account management 95

Salesforce

SEPTEMBER 10, 2024

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. Next, integrate your CRM system with the contact center software. Then agents can focus on more high-value interactions.

Service 69

Service Customers Cross-sell Contact 69

Sales Pop!

DECEMBER 20, 2023

Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts. In the B2B realm, sales often commence at a specific division rather than the company’s top level. Establishing an internal champion within the company becomes crucial for long-term success.

Cross-sell 52

Cross-sell CRM Pipeline Strategize 52

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

B2B 118

B2B Pipeline Campaign Cross-sell 118

Veloxy

AUGUST 23, 2023

AI Sales Tools offer features for email deliverability, analytics & forecasting capabilities, CRM optimization, training & coaching opportunities as well as advertising/marketing automation to maximize revenue generation. Apollo Drift Smartlead Zoovu Tact.ai SalesWhale Dooly OutreachWriter TopOpps Reachout AI Woodpecker Exceed.ai

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . What type of accounts do we not sell to? By Brittany Lieu , Marketing Consultant at Heinz Marketing.

Customers 120

Customers Objectives and Key Results Cross-sell CRM 120

Salesforce

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. These features aren’t just nifty toys.

Gaming 95

Gaming Cross-sell Referrals CRM 95

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. This information can be integrated into your CRM and used to boost lead scores accordingly. Growth trajectory Companies on a growth trajectory (e.g.,

Cross-sell 105

Cross-sell Lead generation GTM Territory 105

criteria for success

DECEMBER 31, 2019

A sales process is to selling as a recipe is to a cake. Without the proper steps in a particular and strategic order, you will fail at both selling and baking a cake. This is the same reason why having a B2B sales process is so important. This depends on the type of solution you sell and who you sell it to.

Process 59

Process B2B Territory CRM 59

Gong.io

AUGUST 19, 2021

It’s pretty straightforward: The client’s team reports a large gap given the time they spent selling, but nothing out of the ordinary. I worked with nearly 200 B2B sales leaders to measure their reps’ activities and identify inefficiencies in their systems, tools, and processes. That reduces the time they spend selling. .

Product 127

Product Cross-sell CRM Sales 127

SaaStr

OCTOBER 16, 2024

At Least — Not In Spend, and Not Outside of B2B “Tech” Customers. And non-tech platforms selling to SMBs or consumers, like Toast or Monday remain very strong: Over 70% of Monday.com ‘s customers are non-tech and they’re growing over 34% at a billion in ARR Shopify has re-accelerated and at ~$10B is growing 21%.

B2B 103

B2B Legal Cross-sell Growth 103

Highspot

MAY 3, 2024

The goal is to simplify the complexities of today’s selling environment and create a smoother experience for buyers and sellers. The current selling environment for new business and within your existing customer base is more complex, and intense, than any time in the past decade. Why Do You Need Revenue Enablement?

Cross-sell 93

Cross-sell Technology Technology GTM 93

Veloxy

AUGUST 31, 2023

And while you can always push a product for the sake of selling it, you’ll only sell it once. This especially applies to CRM and managing customer data, and quota attainment. A lot of sales reps end up competing on who sold the most or what product is selling faster. However, salespeople tend to miss the bigger picture.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Veloxy

OCTOBER 26, 2023

The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. Aligning your personal and professional interests with the medical devices you sell can help you excel in your role.

Healthcare 130

Healthcare Hospitality Networking Negotiate 130

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. The B2B sales process is notorious for its length. ABM isn’t just about acquiring new target accounts, it’s about retaining and growing target accounts through cross-sell, upsell and advocacy programs. But how are they tracking that? Sounds good?

B2B 90

B2B Cross-sell Contract Pipeline 90

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Lead Creation. Closed-Won.

B2B 131

B2B Process Campaign Contact 131

Salesforce

APRIL 29, 2022

This works whether you sell and deliver energy or act as the delivery system on behalf of a third-party. A customer relationship management (CRM) system designed for the energy and utilities industry creates a single source of truth. A CRM also connects customer-facing apps with existing back-office and billing systems.

Technology 98

Technology Technology Customers Cross-sell 98

Martech

FEBRUARY 13, 2024

Case study: Martech alignment in action A multinational B2B software provider recognized a significant gap in its ability to track and nurture leads through its sales funnel due to outdated automation tools. This strategic alignment led to a 25% increase in cross-selling success rates and a 40% improvement in customer satisfaction scores.

Objectives and Key Results 92

Objectives and Key Results Cross-sell Strategize Retail 92

Salesforce

NOVEMBER 8, 2023

A customer management tool like a CRM is the foundation for creating small business growth strategies that set you apart. With the right CRM tools, you can develop incredibly personalized customer experiences without the big team. Develop clear sales playbooks to create a consistent buying process for all prospects.

CRM 59

CRM Cross-sell Territory Sports 59

PandaDoc

MARCH 26, 2024

To do that efficiently, the right processes paired with a robust sales tech stack featuring a CRM and sales enablement software is key. Here, your sales team needs to gather a list of prospects that are potentially interested in what you’re selling. Typically, B2B companies have complex, multi-stage sales processes.

Pipeline 52

Pipeline Contract CRM Customer Relationship Management 52

Veloxy

NOVEMBER 29, 2021

These data-driven insights use both historical and stored data, such as CRM and engagement data, along with statistical algorithms and machine learning to push these predictions to your sales force. Yet, how it can shape selling for your company can be revolutionary for you. Predictive Analytics for B2B Sales. Lead Scoring.

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162