Martech

APRIL 22, 2024

Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. If you’re new to account-based marketing (ABM), this probably sounds familiar, as planning with very specific accounts provided by a selling team is critical to any solid ABM strategy.

B2B 130

B2B Cross-sell Campaign CRM 130

Salesforce

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Data Cloud allows you to unlock all of your data sources – inside and outside the CRM. Agentforce, Cross-Object Merge Fields, and SMS require Data Cloud as a prerequisite.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

Salesmate

NOVEMBER 25, 2020

Besides, there are many challenges in B2B sales. Here are a few B2B sales approaches that you must consider incorporating to walk on the path of success. However, make sure you do not cross the line. The consultative selling sales approach. Active listening is important in consultative selling. Conclusion.

B2B 111

B2B Cross-sell Referrals Networking 111

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

Veloxy

JUNE 8, 2022

Your company can also grow at a steady rate by following sales pipeline management best practices and making use of the worlds best CRM software. For B2B sales in particular, a healthy pipeline comes with a lot of benefits. Great sales CRM software has automating functions that schedule follow up emails to leads overtime.

Pipeline 195

Pipeline Technology Technology Cross-sell 195

Heinz Marketing

JANUARY 13, 2022

If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

B2B 111

B2B Growth Customers Cross-sell 111

PandaDoc

OCTOBER 15, 2024

These are primarily used in B2B and SaaS companies to help manage complex sales processes, papers, and status updates. Key Features: Workflow automation : set up who is on your team, what their role is, and hook integrations with your CRM, proposal management system, and contract management software. What is Deal Desk Software?

Legal 52

Legal Contract Cross-sell Finance 52

Sales Pop!

DECEMBER 20, 2023

Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts. In the B2B realm, sales often commence at a specific division rather than the company’s top level. Establishing an internal champion within the company becomes crucial for long-term success.

Cross-sell 130

Cross-sell CRM Pipeline Strategize 130

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Lead Creation. Closed-Won.

B2B 131

B2B Process Campaign Contact 131

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. Having a payment system that’s connected to your CRM takes care of that.

CRM 85

CRM B2C Commission Cross-sell 85

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

B2B 126

B2B Pipeline Campaign Cross-sell 126

PandaDoc

MARCH 25, 2025

If youre selling a cup of coffee, the options are relatively simple. Take buying a CRM, for example. Identifying upsell and cross-sell opportunities to drive continued revenue growth. Using a CRM for complex sales A customer relationship management platform (CRM) helps organizations centralize customer data.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. At some point, you have to sell your customers a true second product to truly scale big: Datadog is pushing its customers to buy at least 6 products. But net net, the average public SaaS compay has 35,000 customers.

Product 139

Product Cross-sell CRM Growth 139

SaaStr

MAY 3, 2023

Freshworks is doing a lot of things right in a challenging time for many “traditional” B2B segments like CRM, Support, etc. For those of us who sell to B2B customers small, medium, and larger, it can be super helpful to see what’s happening with a leader like Freshworks. 5 Interesting Learnings: #1.

Non-Profits 131

Non-Profits Cross-sell B2B Growth 131

Salesforce

SEPTEMBER 21, 2021

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. When you think B2B sales, you probably imagine folks getting on an airplane every day, knocking on doors, trying to get someone to listen to their pitch.

B2B 95

B2B Territory Manufacturing Sales 95

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? To truly answer this question, many adept B2B marketers know they must avoid a ‘ lazy ICP’ and know the value in developing a robust ideal customer profile. . What type of accounts do we not sell to? By Brittany Lieu , Marketing Consultant at Heinz Marketing.

Customers 122

Customers Objectives and Key Results Cross-sell CRM 122

Hubspot

NOVEMBER 7, 2023

You know you need a CRM, but there are hundreds of CRMs and hundreds more features available. This CRM best practices guide will walk you through how to evaluate a CRM, from how it will help your business and how to map your needs to core features. What is CRM? What are the benefits of CRM?

CRM 78

CRM Contact Contract Objectives and Key Results 78

Score More Sales

AUGUST 5, 2011

Social Selling and Brand Building Dogs and Winners From a Cross-Country Drive. How could selling, customer service, cold calling, brand-building, and sales strategies have anything to do with our recent drive across the U.S.? Who is doing social selling and social, in general the right way (and building customers?).

Cross-sell 64

Cross-sell Sell Cold Call Non-Profits 64

SaaStr

MAY 30, 2024

Let’s start with a sales-led motion, which is traditionally how B2B software has been sold. They prioritize direct selling and relationships over allowing customers to go and buy directly. What PLG Signals Can Sales Use to Sell Software? Build triggers to integrate into your CRM systems.

Cross-sell 122

Cross-sell Customers Pitch Drivers/motivators 122

Gong.io

AUGUST 19, 2021

It’s pretty straightforward: The client’s team reports a large gap given the time they spent selling, but nothing out of the ordinary. I worked with nearly 200 B2B sales leaders to measure their reps’ activities and identify inefficiencies in their systems, tools, and processes. That reduces the time they spend selling. .

Product 127

Product Cross-sell CRM Sales 127

Sales Pop!

JANUARY 5, 2023

Pipeliner is a CRM product without equal. In addition to being an incredibly flexible, robust and intelligent CRM sales automation tool, it has an accompanying theory for the empowerment of salespeople. Together, the tool and the theory make for a unique dynamic combination offered by no other CRM vendor. Meaning in Sales.

Pipeline 185

Pipeline CRM Intrinsic Networking 185

Score More Sales

DECEMBER 16, 2011

Putting the Social Into CRM Predictions for 2012. Having a sure-fire repository, or “catch-all” place to help support your business growth was the original purpose of a CRM system quite a few years ago. Let’s look at an old definition, the challenges with CRM, and some predictions for 2012. So what is next for CRM?

CRM 69

CRM Objectives and Key Results E-commerce Cross-sell 69

Martech

JUNE 12, 2024

First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Build upsell and cross-sell journey maps for key customer segments using scoring techniques and tools used for qualifying leads. Are there certain products or services they need?

Customers 115

Customers Cross-sell Education Account management 115

Veloxy

NOVEMBER 29, 2021

These data-driven insights use both historical and stored data, such as CRM and engagement data, along with statistical algorithms and machine learning to push these predictions to your sales force. Yet, how it can shape selling for your company can be revolutionary for you. Predictive Analytics for B2B Sales. Lead Scoring.

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. The B2B sales process is notorious for its length. ABM isn’t just about acquiring new target accounts, it’s about retaining and growing target accounts through cross-sell, upsell and advocacy programs. But how are they tracking that? Sounds good?

B2B 106

B2B Cross-sell Pipeline Contract 106

Highspot

FEBRUARY 20, 2025

77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Product training techniques like gamification keep teams motivated.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Veloxy

AUGUST 23, 2023

AI Sales Tools offer features for email deliverability, analytics & forecasting capabilities, CRM optimization, training & coaching opportunities as well as advertising/marketing automation to maximize revenue generation. Apollo Drift Smartlead Zoovu Tact.ai SalesWhale Dooly OutreachWriter TopOpps Reachout AI Woodpecker Exceed.ai

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

Sales Hacker

MARCH 29, 2021

RevOps has grown in importance as SaaS products have continued to proliferate and organizations have recognized the importance of good data, efficient workflows, and ensuring cross-department collaboration. In addition, businesses are continuing to rely on agencies, consultancies, and distributors to refer, sell, and implement products.

CRM 112

CRM Cross-sell Campaign Referrals 112

Anthony Cole Training

FEBRUARY 24, 2012

HOME ABOUT US SOLUTIONS INTEGRATED LEARNING CLIENT RESULTS FREE RESOURCES SHOPPING CONTACT US SALES BREW SALES FORCE ONE SELLING FOR LIFE. Why Arent Your Salespeople Selling? 3 Lessons for Effective Communication in Selling. How to Sell (21). Selling (45). Selling Attitude (22). selling success (1).

Objectives and Key Results 136

Objectives and Key Results Cross-sell Drivers/motivators Sales 136

Highspot

OCTOBER 14, 2024

B2B companies must make fast, smart decisions to drive revenue growth and scalability. The Importance of a Revenue Operations Strategy Today’s customers expect every interaction with B2B businesses, especially SaaS companies, to flow smoothly from one step to the next.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

Partners in Excellence

JULY 8, 2013

The way customers buy is changing, the complexities of our own products and solutions, the broad range of people involved in the customer buying process mandates a different approach to selling and careful reconsideration of how we define the role of account and territory managers. And all the traditional selling skills underlie all these.

Territory 115

Territory Account management Cross-sell Sales 115

Sales Hacker

JUNE 26, 2020

For example, B2C businesses need a shorter consideration phase than B2B businesses, which require more lead nurturing. Step Three: Implement a CRM. So we implemented a single CRM system to unite their databases. Gmail was already at the heart of everything we did, so we needed a CRM that natively integrated with it.

Referrals 132

Referrals CRM CTR Cross-sell 132

Sales Hacker

NOVEMBER 22, 2019

Once considered innovative, account-based marketing (ABM) has become standard practice, a natural part of the B2B sales culture. If they can’t tell you apart from your competitors, they see little value in a B2B relationship with you. For instance, when we were looking for a CRM we chose Streak as our primary tool.

Lead generation 132

Lead generation Sales B2B Cross-sell 132

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. In our always-on, buy anything anywhere world, customers want their buying experiences to be personalized, dynamic and convenient, and B2B buyers are no different.

E-commerce 107

E-commerce Growth Cross-sell Objectives and Key Results 107

Salesforce

APRIL 29, 2022

This works whether you sell and deliver energy or act as the delivery system on behalf of a third-party. A customer relationship management (CRM) system designed for the energy and utilities industry creates a single source of truth. A CRM also connects customer-facing apps with existing back-office and billing systems.

Technology 98

Technology Technology Customers Cross-sell 98

Sales Hacker

OCTOBER 2, 2020

That’s because Sales Engagement isn’t just a tool for automated sequences and CRM integrations. Sales enablement tools — your CRM, asset management solutions, etc. 2020 will be remembered as a watershed moment when B2B buying and selling changed forever. Empowering, Cross-Functional Content. Industry expertise.

Objectives and Key Results 139

Objectives and Key Results Sales Cross-sell Technology 139