ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. The critical touchpoints in B2B are the transition stages in the customer journey: First Touch. Position Based.

B2B 131

B2B Process Campaign Contact 131

Heinz Marketing

JUNE 7, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. It’s a common noun in B2B. Listen in and/or read along with the transcript below.

Pipeline 113

Pipeline B2B Sales Cross-sell 113

Martech

SEPTEMBER 25, 2023

Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Showing an ROI for a tradeshow event should include all the possible activities that contributed. This boosts cross-selling and upselling opportunities. Content distribution.

A/B testing 120

A/B testing Tradeshows Finance Cross-sell 120

SBI

FEBRUARY 24, 2021

Evolved Selling: Keeping Pace with Shifting Customer Demand. The spread of COVID-19 shook up the B2B sales economy. Amidst this adversity, lessons on the future of B2B sales are emerging. On the surface, it seems obvious: B2B sales are moving more into the digital landscape. Let’s take a closer look.

Sell 38

Sell Customers Tradeshows Cross-sell 38

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. How can you take into account your targets’ different roles, responsibilities, preferences, and concerns? How can you be sure what you’re sending prospects is actually valuable? But the answers are much harder to find. Bottom of Funnel.

Cross-sell 65

Cross-sell Promote Lead generation Presentation 65

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. How can you take into account your targets’ different roles, responsibilities, preferences, and concerns? How can you be sure what you’re sending prospects is actually valuable? But the answers are much harder to find. Bottom of Funnel.

Cross-sell 63

Cross-sell Promote Lead generation Presentation 63

Sales Hacker

OCTOBER 21, 2019

2019: LinkedIn’s #1 B2B Sales Expert to Follow. My advisor said the idea was great but that it wouldn’t work unless I learned how to sell. However, my plans changed once I discovered the unique challenges of selling. I’d have to say it’s either SNAP Selling or More Sales Less Time. . Jill Konrath. Alice Heiman.

Sales 97

Sales Up-sell Start-ups Cross-sell 97