Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Existing customers Take note of existing customers to identify opportunities for up-selling and cross-selling, which can be beneficial for improving lead scoring.

Cross-sell 119

Cross-sell Lead generation GTM Territory 119

Salesforce

NOVEMBER 5, 2024

The welcome series nurture A prospect’s interest in your brand is at its peak right after they sign up. Wondering if you should sell or not? Gather customer feedback by setting up focus groups with customers or sending out a survey. Upsell and cross-sell nurtures can help improve the customer’s lifetime value.

Campaign 94

Campaign Cross-sell Click Through Rate CRM 94

Iannarino

JULY 21, 2021

His main goal, though, was to sell his solution, something his email made perfectly clear. Any conversation about your competition takes up time that would be better spent in a conversation that creates value for the client. There is nothing wrong with being an expert on what you sell. A Self-Oriented Approach.

Cold Call 301

Cold Call Cross-sell Gaming Clients 301

Heinz Marketing

MARCH 10, 2021

As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic. I watched the video and thought, there are so many lessons B2B marketers can learn from this retail giant. How does that translate to B2B? How does this translate to B2B?

B2B 138

B2B Cross-sell Retail Healthcare 138

Hubspot

JANUARY 14, 2025

The Importance of Sales Champions in B2B Sales What Do Sales Champions Do For Your Sales Deal? Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. Lets get it cracking. Table of Contents: What is a sales champion? You know this.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Iannarino

JUNE 24, 2021

Here are five better ways to enhance your success without selling your soul. Of all the ways you can improve your sales results, few will have a greater impact than adopting and practicing a modern approach to B2B sales. Invest More in Personal Development. Improve Your Approach. Increase Your Activity.

Sales 317

Sales Cross-sell Clients B2B 317

SaaStr

MARCH 2, 2025

Showing up at someone’s office? As they grew, they tried having CSMs own cross-sell opportunities, but this proved ineffective. We also had to give them the capacity to actually focus on retention by bringing in product AEs for complex selling.” Email is easy. Cold calling is harder.

Growth 80

Growth Cold Call Cross-sell Account management 80

Search Engine Land

AUGUST 20, 2024

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Your approach to content should, as usual, be grounded in knowledge of the customer – and, for B2B, your customer’s customer. Bringing in experts from cross-disciplinary industries.

CTR 100

CTR Cross-sell Promote Presentation 100

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 131

B2B Cross-sell Pharmaceutical Account management 131

Martech

APRIL 22, 2024

Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. If you’re new to account-based marketing (ABM), this probably sounds familiar, as planning with very specific accounts provided by a selling team is critical to any solid ABM strategy.

B2B 131

B2B Cross-sell Campaign CRM 131

Martech

OCTOBER 28, 2022

B2B marketing leaders are at a crossroads. Dump the ‘lead capture’ mentality and turn up the engagement-first approach. To get to the root cause of the “capture” mindset, we would need a cross between an anthropologist and a therapist. B2B buying and selling processes are complex and dynamic.

B2B 130

B2B GTM Cross-sell Quota 130

Heinz Marketing

JANUARY 13, 2022

If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams.

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Salesforce

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Agentforce, Cross-Object Merge Fields, and SMS require Data Cloud as a prerequisite. Data Cloud allows you to unlock all of your data sources – inside and outside the CRM.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Action #1: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 116

B2B Cross-sell Education Strategize 116

Martech

JUNE 27, 2023

And I am frequently surprised by how many B2B companies still neglect features and functionality that would improve the effectiveness of their sites. B2B firms typically seek to accomplish some combination of the following with their sites: Be found by qualified prospects. Sell, close. Hmmm, am I an out-of-touch boomer?

B2B 114

B2B Customers Cross-sell Price 114

Martech

SEPTEMBER 24, 2024

Gainsight is likely to be of more interest in the B2B space while ChannelEngine offers opportunities for ecommerce businesses. Email: Business email address Sign me up! The announcements coincided with SAP CX Live, an online event. The integrations are clearly aimed at enterprise-level SAP customers. The Gainsight partnership.

Cross-sell 61

Cross-sell Represent Up-sell B2B 61

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. While there is a long list of gaps, we have identified three debilitating B2B “disconnects” to focus on. 4 tips for addressing B2B disconnects.

B2B 122

B2B GTM Customers Cross-sell 122

Salesmate

NOVEMBER 25, 2020

Besides, there are many challenges in B2B sales. Here are a few B2B sales approaches that you must consider incorporating to walk on the path of success. Here are a few B2B sales approaches that you must consider incorporating to walk on the path of success. However, make sure you do not cross the line.

B2B 111

B2B Cross-sell Referrals Networking 111

Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. Dig deeper: The 7 B2B website essentials: What customers want The good news.

B2B 98

B2B Cross-sell Finance Up-sell 98

Sales Hacker

MARCH 18, 2020

How do you compensate for the lack of B2B face-to-face meetings ? Following the closure of universities and schools, digital platforms, such as Kuaishou, entered a collaboration with the Ministry of Education to offer free online lessons to ensure that students can keep up with the program. Know what you can give up.

B2B 144

B2B Healthcare Hospitality Sales 144

Martech

NOVEMBER 19, 2024

Key proposals : Force Google to sell Chrome browser. The proposed remedies target Google’s ability to cross-promote its products and services, which officials argue has stifled competition. Email: Business email address Sign me up! Separate Android from Search and Google Play (without requiring the sale of Android). Processing.

Cross-sell 71

Cross-sell Legal Contract Sales 71

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.”

B2B 115

B2B GTM Cross-sell Cold Call 115

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. Which is unlike selling to consumers, who have common needs and wants. Which is why you need a well thought out B2B Sales strategy in place. What is B2B Sales? B2B(Short for Business to Business) sales is a function of B2B product sales(i.e.

B2B 98

B2B Cross-sell X-functional Follow-up 98

Martech

MAY 6, 2024

While the focus of lead scoring is typically on identifying and prioritizing new leads, it can also be applied to existing customers to determine their level of engagement, satisfaction, and potential for upselling or cross-selling opportunities. Context) You head lead generation for a national B2B financial services firm.

Cross-sell 115

Cross-sell Customers Referrals B2B 115

Martech

APRIL 24, 2023

I picked up and heard her say, “It’s purple!” ” We eventually got it sorted out and did not end up driving a purple Dodge Durango. This story is similar to what many B2B buyers go through, highlighting a key element in customer retention. “The Durango,” she said. Get MarTech! In your inbox.

B2B 107

B2B Customers Cross-sell Clients 107

PandaDoc

OCTOBER 15, 2024

These are primarily used in B2B and SaaS companies to help manage complex sales processes, papers, and status updates. Key Features: Workflow automation : set up who is on your team, what their role is, and hook integrations with your CRM, proposal management system, and contract management software.

Legal 52

Legal Contract Cross-sell Finance 52

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. So buckle up and prepare for one super informative, all inclusive guide to all things Sales AI. The power of selling will never move away from human interaction.

Sales 223

Sales Non-Profits CRM Pipeline 223

Veloxy

JUNE 8, 2022

For B2B sales in particular, a healthy pipeline comes with a lot of benefits. And in these tough times, it also opens up avenues for working remotely so sales teams can concentrate on closing deals and boosting lead conversions. Great sales CRM software has automating functions that schedule follow up emails to leads overtime.

Pipeline 195

Pipeline Technology Technology Cross-sell 195

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? Mutiny is set up to refresh your website instantly, based on who has stopped by.

B2B 95

B2B Teamwork Referrals Cross-sell 95

Sales Pop!

DECEMBER 20, 2023

Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts. In the B2B realm, sales often commence at a specific division rather than the company’s top level. Determining the number of accounts each salesperson can handle becomes pivotal.

Cross-sell 130

Cross-sell CRM Pipeline Strategize 130

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. What I needed was a B2B CRM software that allowed me to collect information about the prospect; qualify them based on their company and role; and send follow-ups to upsell them. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable.

B2C 105

B2C CRM B2B E-commerce 105

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. She might have gotten up to go to lunch. Some might stare blankly and ask what you mean. Attribution: Paid social).

B2B 131

B2B Process Campaign Contact 131

SalesHandy

NOVEMBER 28, 2020

For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. With this article, we’ll comprehensively cover existing B2B lead generation ideas and channels. What is B2B lead generation? 11 Ways to Set Up B2B Lead Generation. Website Landing Pages.

Lead generation 111

Lead generation B2B Referrals Networking 111

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. It’s the job of the vendor to provide product knowledge to their partners.

B2B 110

B2B Cross-sell Hospitality Healthcare 110

Salesforce

FEBRUARY 21, 2022

Snack food brand KIND Snacks is a top-selling nut bar on Amazon and its health-focused products are available nationwide – at supermarkets, specialty stores, and big-box retailers. When its business began in 2004, KIND built a strong B2B distribution model with great success. The next step?

B2B 98

B2B Cross-sell Retail Up-sell 98

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. I have no idea what episode we are currently on, but it’s getting up there. And thank you all for rocking with us every week.

GTM 102

GTM Engineering Electricity X-functional 102

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 137

Sell Cross-sell Finance B2C 137