Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. Dig deeper: The 7 B2B website essentials: What customers want The good news.

B2B 94

B2B Cross-sell Finance Up-sell 94

Openview

SEPTEMBER 17, 2018

In fact, existing sales channels have taken on responsibility for cross-selling newly acquired business products and sales leaders report a 2.3x With more products to sell into an account base, one might think there would be more opportunities to expand sales within the account, but that has not been the case.

Cross-sell 76

Cross-sell Sell Account management Sales 76

Heinz Marketing

MARCH 10, 2021

As stay-at-home Americans stocked up on bulk goods during the pandemic, Costco has been one of the few retailers that have mostly benefited from the pandemic. I watched the video and thought, there are so many lessons B2B marketers can learn from this retail giant. How does that translate to B2B? How does this translate to B2B?

B2B 138

B2B Cross-sell Retail Healthcare 138

Martech

OCTOBER 28, 2022

B2B marketing leaders are at a crossroads. Dump the ‘lead capture’ mentality and turn up the engagement-first approach. To get to the root cause of the “capture” mindset, we would need a cross between an anthropologist and a therapist. B2B buying and selling processes are complex and dynamic.

B2B 120

B2B GTM Cross-sell Quota 120

Martech

JUNE 27, 2023

And I am frequently surprised by how many B2B companies still neglect features and functionality that would improve the effectiveness of their sites. B2B firms typically seek to accomplish some combination of the following with their sites: Be found by qualified prospects. Sell, close. Hmmm, am I an out-of-touch boomer?

B2B 94

B2B Customers Cross-sell Price 94

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? Mutiny is set up to refresh your website instantly, based on who has stopped by.

B2B 86

B2B Teamwork Referrals Cross-sell 86

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Action #1: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 116

B2B Cross-sell Education Strategize 116

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

Technique 52

Technique B2B Cross-sell Negotiate 52

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. Longer close time.

B2B 59

B2B B2C Manufacturing Government 59

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. It’s the job of the vendor to provide product knowledge to their partners.

B2B 106

B2B Cross-sell Hospitality GTM 106

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. While there is a long list of gaps, we have identified three debilitating B2B “disconnects” to focus on. 4 tips for addressing B2B disconnects.

B2B 112

B2B GTM Customers Cross-sell 112

Martech

MAY 6, 2024

While the focus of lead scoring is typically on identifying and prioritizing new leads, it can also be applied to existing customers to determine their level of engagement, satisfaction, and potential for upselling or cross-selling opportunities. Context) You head lead generation for a national B2B financial services firm.

Cross-sell 101

Cross-sell Customers Referrals B2B 101

Salesforce

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Agentforce, Cross-Object Merge Fields, and SMS require Data Cloud as a prerequisite. Data Cloud allows you to unlock all of your data sources – inside and outside the CRM.

Cross-sell 65

Cross-sell Customers Territory Campaign 65

Martech

APRIL 24, 2023

I picked up and heard her say, “It’s purple!” ” We eventually got it sorted out and did not end up driving a purple Dodge Durango. This story is similar to what many B2B buyers go through, highlighting a key element in customer retention. “The Durango,” she said. Get MarTech! In your inbox.

B2B 97

B2B Customers Cross-sell Clients 97

Martech

SEPTEMBER 11, 2024

In most SaaS and B2B organizations, silos exist for practical reasons. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding.

Cross-sell 88

Cross-sell Customers UX A/B testing 88

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. Which is unlike selling to consumers, who have common needs and wants. Which is why you need a well thought out B2B Sales strategy in place. What is B2B Sales? B2B(Short for Business to Business) sales is a function of B2B product sales(i.e.

B2B 98

B2B Cross-sell X-functional Follow-up 98

Heinz Marketing

JANUARY 13, 2022

If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams.

B2B 136

B2B Objectives and Key Results Campaign Cross-sell 136

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.”

B2B 103

B2B GTM Cross-sell Cold Call 103

PandaDoc

JUNE 11, 2024

What is B2B sales, and what strategies can you use to maximize your success? Whether you’re a B2B-native startup or an established direct-to-consumer company pivoting to B2B sales, this guide will walk you through everything you need to know about B2B. What is B2B sales? Why is B2B sales important?

B2B 52

B2B Process B2C Objectives and Key Results 52

Salesmate

NOVEMBER 25, 2020

Besides, there are many challenges in B2B sales. Here are a few B2B sales approaches that you must consider incorporating to walk on the path of success. Here are a few B2B sales approaches that you must consider incorporating to walk on the path of success. However, make sure you do not cross the line.

B2B 111

B2B Cross-sell Referrals Networking 111

Salesforce

FEBRUARY 21, 2022

Snack food brand KIND Snacks is a top-selling nut bar on Amazon and its health-focused products are available nationwide – at supermarkets, specialty stores, and big-box retailers. When its business began in 2004, KIND built a strong B2B distribution model with great success. The next step?

B2B 98

B2B Cross-sell Retail Up-sell 98

Heinz Marketing

MARCH 4, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. There are at least five follow-up questions to optimize a referral request, and each of them presents an opportunity for referral reluctance. How to Sell Over the Phone [LIKE A BOSS!]

B2B 52

B2B Referrals Sell Cross-sell 52

Salesforce

NOVEMBER 5, 2024

The welcome series nurture A prospect’s interest in your brand is at its peak right after they sign up. Wondering if you should sell or not? Gather customer feedback by setting up focus groups with customers or sending out a survey. Upsell and cross-sell nurtures can help improve the customer’s lifetime value.

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

Salesforce

SEPTEMBER 21, 2021

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. When you think B2B sales, you probably imagine folks getting on an airplane every day, knocking on doors, trying to get someone to listen to their pitch.

B2B 96

B2B Territory Manufacturing Sales 96

Martech

JUNE 12, 2024

First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Build upsell and cross-sell journey maps for key customer segments using scoring techniques and tools used for qualifying leads. Are there certain products or services they need?

Customers 94

Customers Cross-sell Education Account management 94

SaaStr

MAY 30, 2024

Let’s start with a sales-led motion, which is traditionally how B2B software has been sold. They prioritize direct selling and relationships over allowing customers to go and buy directly. What PLG Signals Can Sales Use to Sell Software? You can leverage them to come up with your own playbook to drive growth.

Cross-sell 99

Cross-sell Customers Pitch Drivers/motivators 99

Iannarino

JULY 21, 2021

His main goal, though, was to sell his solution, something his email made perfectly clear. Any conversation about your competition takes up time that would be better spent in a conversation that creates value for the client. There is nothing wrong with being an expert on what you sell. A Self-Oriented Approach.

Cold Call 280

Cold Call Cross-sell Gaming Clients 280

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 104

Sell Cross-sell Finance B2C 104

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. The Average Public SaaS Company has 35,000 Customers So at some point, you can’t just raise prices and add enterprise editions to keep mixing it up and growing. 45% of HubSpot customers now buy 3 or more products.

Product 115

Product Cross-sell CRM Growth 115

SaaStr

OCTOBER 16, 2024

The bar has gone up, and it’s not just in AI. At Least — Not In Spend, and Not Outside of B2B “Tech” Customers. So yes, while it’s true that challenges are real for those in the right-hand column above – overall cloud spend is still up 20%. Crowdstrike is up and still grew 35%. Is there a bubble?

B2B 109

B2B Legal Cross-sell Growth 109

Martech

SEPTEMBER 24, 2024

Gainsight is likely to be of more interest in the B2B space while ChannelEngine offers opportunities for ecommerce businesses. Email: Business email address Sign me up! The announcements coincided with SAP CX Live, an online event. The integrations are clearly aimed at enterprise-level SAP customers. The Gainsight partnership.

Cross-sell 59

Cross-sell Represent Up-sell B2B 59

SalesHandy

NOVEMBER 28, 2020

For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. With this article, we’ll comprehensively cover existing B2B lead generation ideas and channels. What is B2B lead generation? 11 Ways to Set Up B2B Lead Generation. Website Landing Pages.

Lead generation 111

Lead generation B2B Referrals Networking 111

PandaDoc

OCTOBER 15, 2024

These are primarily used in B2B and SaaS companies to help manage complex sales processes, papers, and status updates. Key Features: Workflow automation : set up who is on your team, what their role is, and hook integrations with your CRM, proposal management system, and contract management software.

Legal 52

Legal Contract Cross-sell Finance 52

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. What I needed was a B2B CRM software that allowed me to collect information about the prospect; qualify them based on their company and role; and send follow-ups to upsell them. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable.

B2C 81

B2C CRM B2B E-commerce 81

Iannarino

JUNE 24, 2021

Here are five better ways to enhance your success without selling your soul. Of all the ways you can improve your sales results, few will have a greater impact than adopting and practicing a modern approach to B2B sales. Invest More in Personal Development. Improve Your Approach. Increase Your Activity.

Sales 278

Sales Cross-sell Clients B2B 278

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. Implement Customer-Led Initiatives While customer-led growth is not a new concept, many B2B organizations have yet to fully embrace it.

Customers 92

Customers Cross-sell Growth Lead generation 92

Salesforce

SEPTEMBER 10, 2024

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. AI can also assist service teams in upselling and cross-selling initiatives. Then agents can focus on more high-value interactions.

Service 69

Service Customers Cross-sell Contact 69