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We talk about gatekeepers, influencers, recommenders, technical buyers, financial buyers, and any other label we can find. Part of the problem, in complex B2B sales, there is seldom a decision-maker. Sales trainers tell us to call high, in the quest for finding the decision-maker. Finding the decision-maker is tough!
It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We have an increasing number of people listening to us live on the Funnel Media Radio Network. But today I want to talk about B2B marketing. We are broadcasting live today. Very excited.
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