The 5% Institute

OCTOBER 26, 2021

Coaching For Sales Performance – 5 x Important Reasons. Related article: The B2B Sales Process – Explained Step By Step. Coaching For Sales Performance Reason #2 – Sales Growth. The second reason why you should be coaching for sales performance, is because it creates the opportunity for sales growth. It prevents mistakes.

X-functional 145

X-functional Sales Clients Closing 145

SalesHandy

JUNE 29, 2021

Having a sales process in place that caters to every businesses’ needs can be crucial to hitting revenue goals consistently, and driving growth. Which is why you need a well thought out B2B Sales strategy in place. But let’s start with the basics – by understanding B2B sales, what it is today, and what does the process look like?

B2B 98

B2B Cross-sell X-functional Follow-up 98

ConversionXL

FEBRUARY 3, 2022

Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth. It’s about making calculated, data-driven moves for fast growth. What is growth hacking?

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Hillary Carpio Hillary is head of ABM at Snowflake and spearheaded its ABM function through its record-breaking IPO. That’s plenty, but far from all.

X-functional 98

X-functional GTM B2B Technology 98

Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations. The customer experience would also suffer, as pressure to meet growth targets will cause team members to generally prioritize pre-sales work.

Go To Market 122

Go To Market X-functional Engineering Cross-sell 122

SaaStr

MAY 16, 2024

On the first episode of the Angles and Insight podcast, SaaStr Founder and CEO Jason Lemkin chats with Zapier CEO Wade Foster about the future of B2B SaaS in 2024 and beyond. Twitter, now X, has changed drastically. Instead, find what you’re good at, become great at it, and spend 80-90% of your energy on that thing. Quora is dead.

B2B 119

B2B Angle X-functional Trust 119

SaaStr

MARCH 26, 2024

The biggest thing on many of our minds is what the future of AI will be in B2B. As a founder, you need to be more involved in functional areas like sales support and success. It’s tough for folks to staff these functions. In B2B, we will be stuck with AI because there’s no one to work at our companies. What about budget?

Price 121

Price X-functional B2B Growth 121

Sales Hacker

SEPTEMBER 22, 2023

This combined approach helps users experience the full functionality initially and, if they don’t upgrade, the transition to the free plan with limited features can highlight the value of the paid service, encouraging them to upgrade. Include a full-feature free trial. Take a more hands-on approach to inside sales.

GTM 121

GTM X-functional Inside sales User Experience 121

Sales Hacker

APRIL 10, 2018

This will then help you diversify your revenue, make your business more resilient to economic setbacks and help you plan for growth. How to Segment B2B Your Customers. Distribution of B2B deals as a function of price (a product of discount and list price). GTM Approaches as a function of Annual Contract Value.

Go To Market 96

Go To Market GTM X-functional Territory 96

Martech

NOVEMBER 15, 2023

To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. This is particularly true in B2B companies. Simplify what is communicated and focus on: The relationship between marketing, revenue growth and CLTV. Overall impact of marketing dollars spent.

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. A solid understanding of business, business processes, workflow automation and cross-functional alignment is worth gold in this segment.” Just because eBay, the BBC, Amazon, etc. ” 12. Inquisitiveness.

UX 124

UX X-functional Angle B2C 124

Hubspot

JUNE 13, 2018

If you’re a B2B salesperson, you’ve probably heard about SPIN Sales. Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? Has a problem with X ever negatively impacted your KPIs? How do you do X?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

SaaStr

FEBRUARY 27, 2024

Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. The magic number is a key measure of financial health for any SaaS company, and it has significant implications for your company’s ability to not only drive profits but also its ability to drive growth.

Go To Market 111

Go To Market GTM Non-Profits Quota 111

Heinz Marketing

APRIL 25, 2023

The function is straightforward: output = tools + teams x strategy. It is a natural product of growth, but it must be managed. As a natural product of growth, it must always be managed. Cross-functional burn-out – If teams from different functions are all burning out, it is time to talk with them.

X-functional 111

X-functional Strategize Growth Clients 111

Heinz Marketing

OCTOBER 25, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What if it had X? The product led growth, sorry, PLG product led growth functions businesses’ strategies. What if it had Y? The objective is very simple.

Pipeline 122

Pipeline Sales Growth X-functional 122

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. Industries known for high-priced products and businesses experiencing rapid growth also work. AJ Wilcox notes in his course on LinkedIn ads : . “72%

CTR 129

CTR X-functional Campaign Price 129

Sales Hacker

MARCH 4, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. You kind of have to grow up a little bit and start using more, you know, sales led growth tactics, and maybe starting with your time at Asana. [00:07:00] And then along the way.

GTM 76

GTM X-functional Start-ups Campaign 76

Heinz Marketing

MAY 16, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Talking about sales and marketing, B2B sales and marketing. That could be a self-help tool in a product led growth format. And we’re talking about B2B. Alan : Sure.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

Sales Hacker

DECEMBER 1, 2020

Building and leveraging a differentiated brand as a growth amplifier [22:29]. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. And it’s a combination of B2B SaaS companies and digital enterprises that tend to be like IOT companies or the digital side of some traditional enterprise.

Growth 82

Growth Contract Pipeline B2B 82

Partners in Excellence

JUNE 14, 2016

Sales people, can go on forever about features, functions, feeds, and speeds for each of the products they sell. No company can address the productivity problems, or cost problems, or quality problems, or growth problems of every organization in the world.

X-functional 82

X-functional Customers Manufacturing Sales 82

SaaStr

NOVEMBER 23, 2021

Not only is this true for us here at SaaStr as the hosts of the largest B2B SaaS community conference on the planet— SaaStr Annual, but it’s true for our sponsors. Live events are a forcing function for your entire team, not just sales, and marketing. Take sales intelligence platform, Dooly , for example. Think Zapier.

Technique 111

Technique X-functional Launch Pitch 111

Search Engine Land

SEPTEMBER 1, 2023

Below is an example of an SEO impact forecast for B2B. Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. Next, calculate the amount of conversions from that traffic according to your estimated conversion rate multiplied by the average order value.

CTR 122

CTR X-functional Profit margin Contract 122

ConversionXL

APRIL 3, 2018

CXL Live is our flagship conference about growth and optimization. Amazon built its growth on top of these 4 pillars: Customer Centricity. Hana Abaza – Thriving on Change, Driving Growth and Lessons Learned at Shopify. Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Fastest fish wins.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.

Sell 81

Sell X-functional Networking Follow-up 81

Sales Hacker

MARCH 2, 2020

B2B Is Really P2P. No one rises to the top of their game without intentional growth and learning. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. Strategy and Process. Hacking Sales. Hyper-Connected Selling.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

Heinz Marketing

JUNE 7, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m

Pipeline 129

Pipeline B2B Sales Cross-sell 129

Heinz Marketing

JANUARY 18, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We are featuring in this series some of the best and brightest minds in B2B sales and marketing. We’re going to talk mostly about B2B sales and marketing. Matt: Yeah.

Pipeline 124

Pipeline Consult Sales Start-ups 124

Hubspot

DECEMBER 10, 2019

Honing in on the most valuable accounts and customer stakeholders has helped me accelerate B2B sales at each of these. In fact, the company I currently lead, Spotted Media, used these tactics below to acquire our first set of customers before we even had a fully functioning web site. Create an ideal customer profile.

Customers 93

Customers Manufacturing X-functional Contact 93

SaaStr

JULY 5, 2024

GTM Mistake #4: Cutting Marketing Budgets to Almost Nothing When growth comes up short, and you have a marketing budget of a few million, that’s the first place that gets cut. You can’t go public or be acquired on 10% growth. For public companies, growth is still worth twice as much as profitability. Don’t cut it to zero.

GTM 84

GTM Cross-sell X-functional Pipeline 84

Salesmate

OCTOBER 28, 2020

Accurate forecasting can help a sales team function more efficiently and achieve as well as excel sales expectations. A company’s success can be measured by how well the sales team meets the sales forecasts and contributes to revenue growth. Lead Value = Sale value x Lead-to-sale conversion rate. Current industry conditions.

Territory 96

Territory X-functional Pipeline Appointment 96

Heinz Marketing

JANUARY 9, 2024

If you are continuously asking yourself why it is taking so long to get X thing to market (be it a campaign, asset, or some other resource), it is very likely a process problem. Your infrastructure needs to support your growth, and you need to be unafraid to update your process as you scale. Why are things taking so long?

X-functional 97

X-functional Government Strategize Start-ups 97

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. When clients ask, “Do you do X?,” Naturally, pivoting (or expanding) is an option if you’re hungry for growth. Most B2B buyers know this. Especially as you approach a natural decline in growth.

UX 120

UX Clients Niche Service 120

Sales Hacker

SEPTEMBER 21, 2021

When to use functional heads in lines of reporting. With over 35 years of sales and leadership experience, she’s an accomplished linguist and knows a lot about how companies should expand regionally to maximize growth. All of a sudden, software localization became the biggest growth area in the translation market.

Territory 103

Territory Finance B2C X-functional 103

Pointclear

NOVEMBER 7, 2011

After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. At first glance, the idea of outsourcing strategic account management may seem absurd. Internal resources may be incorrectly matched to opportunity type.

Account management 72

Account management Strategize X-functional Objectives and Key Results 72

Heinz Marketing

APRIL 11, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3.

Pipeline 111

Pipeline B2B Go To Market Sales 111

ConversionXL

MARCH 24, 2016

For instance, just change ‘content added’ to ‘content consumed’ if you’re a B2B or eCommerce site. It’s just a handy heuristic that Facebook’s growth team could point to as a point of optimization. Generally, though, he says they usually fit into these three categories. How to Find Correlative Metrics. One-on-one interviews.

Conversion 77

Conversion A/B testing X-functional Technique 77

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? But I almost never see mediocre outsource SEO really work for B2B. So again, we could use it for any function.

Growth 119

Growth Cross-sell Start-ups X-functional 119