Remove B2B Remove Lead generation Remove Sales Support
article thumbnail

The B2B case for retention marketing: 7 key tactics

Martech

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Year after year, survey after survey, leads were number one. This last one is a biggie.

B2B 129
article thumbnail

5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Today’s B2B buyers are calling the tune

Martech

B2B marketing is a dance between the marketer and the customer. Said Dennis Shiao, founder of B2B agency Attention Retention. Five to seven years ago, two of the trendiest tactics for B2B marketers were infographics and SlideShare…These days, marketers still create infographics, but not nearly as frequently as before. “The

B2B 106
article thumbnail

Top 22 Sales Prospecting Tools for 2021

Sales Pop!

Let’s talk about this and discuss the top 22 tools for your sales team. We’ve broken them down by functionality: Lead generation tools ; Internal communication tools; Engagement and outreach; Analytics and automation tools; Document management; Marketing sales support. What Is a Sales Setup?

article thumbnail

How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.

B2B 113
article thumbnail

Lead Generation for Accounting Firms: The Full Guide

Lead Fuze

What is lead generation for accountants? Lead generation is the strategy accountants create to attract, capture, and maintain new prospects. Therefore, the accountant needs to identify its targeted audience to be able to structure the right formula for the company’s sales funnel. Where can you find them?

article thumbnail

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

We’d also recommend this guide for any sales managers or business development leaders who are on-boarding new reps. This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Selling / Sales Development. AB Testing.

B2B 105