B2B Lead generation Sales Support 
Martech
MARCH 1, 2024
Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Year after year, survey after survey, leads were number one. This last one is a biggie.
Martech
JUNE 13, 2022
B2B marketing is a dance between the marketer and the customer. Said Dennis Shiao, founder of B2B agency Attention Retention. Five to seven years ago, two of the trendiest tactics for B2B marketers were infographics and SlideShare…These days, marketers still create infographics, but not nearly as frequently as before. “The
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Martech
JUNE 28, 2022
Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check.
Pointclear
JANUARY 15, 2013
What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.
Lead Fuze
SEPTEMBER 30, 2021
What is lead generation for accountants? Lead generation is the strategy accountants create to attract, capture, and maintain new prospects. Therefore, the accountant needs to identify its targeted audience to be able to structure the right formula for the company’s sales funnel. Where can you find them?
Sales Hacker
NOVEMBER 15, 2017
We’d also recommend this guide for any sales managers or business development leaders who are on-boarding new reps. This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Selling / Sales Development. AB Testing.
A Sales Guy
MAY 7, 2013
You’ve redesigned the territories that sales requested and sales are still down. You launched a new commission structure and sales isn’t happy, but you think they are. All b2b sales leaders have been guilty of at least one of these if not all of them and they are guilty of others not mentioned.
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