Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. Here are a few things that AI chatbots can do for marketing beyond the obvious customer support and service: Lead generation and nurturing. What is the potential value of sales to these customers?

A/B testing 119

A/B testing Tradeshows Finance Cross-sell 119

Martech

JANUARY 20, 2022

Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. Like other lead generation tactics, connecting with virtual event attendees is often based on an exchange of value. On24 Growth, 2018 to 2020. Source: Martech analysis of On24 earnings reports.

Objectives and Key Results 141

Objectives and Key Results Networking Presentation Entertainment 141

Pointclear

NOVEMBER 2, 2016

The trouble is, not every company truly understands what it takes to generate that additional revenue. Here are some best practices involved with increasing sales: Lead generation, lead qualification, lead nurturing: For every dollar you have closed, you have left two dollars on the table.

Tradeshows 58

Tradeshows Sales Lead generation Prospecting 58

SBI

OCTOBER 6, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. To participate in the next generation of sales tech, sales organizations will have to consider their data strategy. But in the world of B2B sales? Among its differentiators are machine. Video Reviews. Industry News.

Tradeshows 36

Tradeshows Negotiate Contract B2B 36

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. In fact, according to ON24’s 2018 Webinar Benchmark Report, 95% of practitioners agree webinars represent a key part of their marketing and lead generation efforts, as well as: 76% reporting webinars enable them to reach more leads.

Cross-sell 65

Cross-sell Promote Lead generation Presentation 65

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. In fact, according to ON24’s 2018 Webinar Benchmark Report, 95% of practitioners agree webinars represent a key part of their marketing and lead generation efforts, as well as: 76% reporting webinars enable them to reach more leads.

Cross-sell 63

Cross-sell Promote Lead generation Presentation 63

Pointclear

FEBRUARY 23, 2018

Is it someone who swiped their badge at the tradeshow you attended last month? While all of these scenarios have potential, none could be called a lead. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process.

Tradeshows 40

Tradeshows Lead generation Clients Represent 40

SBI

FEBRUARY 19, 2020

Since 2018, the number of client set-ups at events has increased 76% – These global events represent tradeshows and conferences all over the world including prestige events such as Web Summit, Lisbon, and Collision in Toronto. Zuant clients rave about the product’s ease of use and customizability: [link]. Sales Enablement. ????Revegy,

Clients 20

Clients Tradeshows Growth Follow-up 20

Sales Hacker

OCTOBER 21, 2019

2019: LinkedIn’s #1 B2B Sales Expert to Follow. Co-Founder & CRO of TradeShow Makeover. It’s a great lead generator. I hope it speaks to business owners who have a complex B2B sale and are stuck, or who want tremendous growth to build a strong sales organization to hit their goals. Jill Konrath.

Sales 97

Sales Up-sell Start-ups Cross-sell 97

SBI

NOVEMBER 7, 2019

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Lead Engagement. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar. and Revegy, a leading provider of. Field Sales.

Customers 20

Customers Tradeshows Technology Technology 20