Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Be prepared for negotiation. Treat them as partners.

Niche 133

Niche Negotiate Contract Legal 133

Martech

FEBRUARY 27, 2024

Businesses exist to help brands broker strategic partnerships with leading influencers, like this creator deal that rivaled professional athlete contracts. Dig deeper: Influencer marketing: The bridge between B2B brands and genuine connections Best practices for engaging with influencers and creators 1.

Legal 121

Legal Strategic partnership Contract Trust 121

The 5% Institute

JUNE 7, 2023

B2B sales consulting plays a pivotal role in helping businesses achieve their sales goals and optimize their revenue generation process. This comprehensive guide explores the world of B2B sales consulting, providing valuable insights, strategies, and tips for success.

Consult 52

Consult B2B Growth Strategic partnership 52

Hubspot

JULY 7, 2019

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? As former FBI hostage negotiator Chris Voss outlines in his book Never Split the Difference , all successful negotiations begin with listening. Year founded. Annual revenue. Number of employees.

Strategize 99

Strategize Objectives and Key Results Strategic partnership Cross-sell 99

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. Partnerships can be a big help. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. 3 Factors That Affect B2B Partnerships. Can this be true?

Strategic partnership 84

Strategic partnership Objectives and Key Results Cross-sell Strategize 84

ConversionXL

AUGUST 2, 2017

In today’s environment, if B2B organizations are going to make it, they need to grow. Partnerships can be a big help. Chris Samila , Partnerships Manager at Optimizely shares: “We saw building and supporting a partner ecosystem as a massive opportunity. 3 Factors That Affect B2B Partnerships. Can this be true?

Strategic partnership 77

Strategic partnership Objectives and Key Results Cross-sell Strategize 77

ConversionXL

APRIL 4, 2017

For certain businesses, though – usually B2B with a high enough price tag and lifetime value – sales is a must. Additionally, some companies have partnerships and integrations baked into their offering, like Segment and Zapier. How should startups approach strategic partnership negotiations?

Growth 118

Growth Referrals Niche Strategic partnership 118