Martech

JANUARY 7, 2025

Engage attendees during the event: Use interactive elements like Q&A sessions, polls, or networking opportunities to keep attendees engaged and interested. The post Delivering large B2B marketing events: Best of the MarTechBot appeared first on MarTech. Regular reminders can help boost attendance. Processing.

B2B 104

B2B Promote Follow-up Lead generation 104

ClickFunnels

SEPTEMBER 14, 2021

The post B2B Sales Funnel Guide – Start Growing Your Business appeared first on ClickFunnels. The greatest challenge of any B2B business is getting customers. 3 proven B2B sales funnels + case studies. We will also share some B2B sales funnel tips that will help you maximize your profits. Continue reading….

B2B 208

B2B Pitch Sales Up-sell 208

Veloxy

JANUARY 7, 2025

Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. You need to know how your unique cycle works like the protracted decision-making process typical in B2B transactions. This way, you willbe able to rock your conversion rates by softly moving your prospects through all stages.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Service Agent replaces chatbots in handling customer service and replaces chatbots. Personal Shopper recommends products and helps with search. Email: Business email address Sign me up!

Launch 112

Launch Pitch Represent B2B 112

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. The return of business strategy Having a robust, regularly updated and well-communicated B2B business strategy will begin to come back fast and hard in the second half of 2025, if not sooner. B2B marketers and sales teams love frameworks, and good ones have value.

GTM 117

GTM Go To Market B2C B2B 117

Martech

AUGUST 29, 2024

Duplicates, outdated info and incomplete profiles can seriously hinder your networking efforts. Scan physical cards with HubSpot’s mobile app Similarly, you can take some of the hassle out of networking with the business card scanner on the HubSpot mobile app, which lets you quickly upload contacts to the CRM and sort them as needed.

CRM 119

CRM Contact Networking Follow-up 119

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. B2B buyers are beginning to aggressively use AI to avoid GTM tactics they see as outdated, inefficient, and self-serving and that substantially increase the time it takes to buy stuff.

GTM 92

GTM B2B Education Consult 92

Sales Hacker

JUNE 4, 2024

Applying the concept of neural networks to enterprise sales processes. 19:06) Applying the concept of neural networks to enterprise sales. (25:25) Demandbase helps B2B companies hit their revenue goals using fewer resources by using the power of AI to identify and engage the accounts and buying groups most likely to purchase.

GTM 119

GTM Networking Process B2B 119

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Browser plugins like MozBar and Keyword Research have also come a long way and continue to add value to B2B marketers. Up to 44.5%

B2B 129

B2B Networking Campaign Technology 129

Martech

JANUARY 26, 2023

B2B creator marketing The creator economy is now a part of every industry, reshaping how brands think about their digital campaigns. Even B2B and technology brands are prioritizing influencer partnerships. Collaborating with B2B creators effectively reaches new audiences and builds relationships with existing ones. Get MarTech!

B2B 141

B2B Campaign Technology Technology 141

ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Sales Pop!

MAY 16, 2024

However, building a B2B sales team can be tricky due to the ever-changing factors in the business field. In order to help you, we’ve decided to point out the main aspects you should consider for creating a high-performing B2B sales team. Again, there are two approaches according to your B2B structure. So, let’s begin!

B2B 130

B2B Represent Sales Negotiate 130

Heinz Marketing

NOVEMBER 8, 2021

Coming from the education world into B2B marketing seems like quite a big shift. Eventually, I decided to return to the business world to sharpen my communications and marketing skills, expecting to feel lost while I entered this exciting new arena of B2B. By Tom Swanson , Engagement Manager at Heinz Marketing.

Education 126

Education B2B Networking Start-ups 126

Heinz Marketing

OCTOBER 1, 2022

Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019! Content Marketing.

Go To Market 119

Go To Market B2B Networking Strategize 119

Heinz Marketing

JULY 9, 2021

Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Pros: Distribution network is great as it allows us to be more organic than traditional graphics advertising on a wide range of websites. It connects you with high-quality places on the network so that you can get the appropriated audience for you.

B2B 138

B2B A/B testing Campaign Lead generation 138

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. But, as I like to joke, “A persona doesn’t have a phone number.”

B2B 115

B2B Drivers/motivators CRM Contact 115

Martech

JULY 12, 2024

Activate and publish a store without a custom domain B2B Commerce Lightning Web Runtime (LWR) previously required you to purchase and configure a custom content delivery network (CDN) domain to log in to the storefront. Here’s a recap of what’s new with Salesforce this season.

Objectives and Key Results 108

Objectives and Key Results User Experience CRM Networking 108

Heinz Marketing

OCTOBER 28, 2022

For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum was back with Marketing Profs’ first in-person meeting since 2019! Overcoming B2B Buying Barriers. Unlike in B2C, B2B buying journey can be complicated. Personalization.

B2B 119

B2B B2C Networking Technique 119

Martech

SEPTEMBER 9, 2022

The first was a connected customer experience supported by a connected platform; the second, the concept of a connected community — not just of HubSpot customers and partners but of practitioners in the B2B space generally. The HubSpot podcast network, said CEO Yamini Rangan, sees some nine million downloads per month.

B2B 113

B2B E-commerce B2C Drivers/motivators 113

Martech

JULY 12, 2024

” The Fire Memos journey “Fire Memos is a B2B SaaS platform that was founded on January 16 this year. ” If it’s a B2B business, that means Fire Memos is selling to employers rather than employees, correct? .” Every “no,” she said, is a step towards a “yes.” ” In the U.K.,

Legal 114

Legal B2B Represent Pipeline 114

SaaStr

MARCH 23, 2025

Hire Sales Leaders Who Bring Their Network Graham emphasized perhaps the most crucial insight for founders: “If you’re hiring a sales leader who doesn’t have four to six people they can recruit in four to six weeks, they’re likely not ready to be a sales leader.”

GTM 97

GTM Territory Pipeline Growth 97

Martech

FEBRUARY 8, 2024

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. For a while, all was well in B2B marketing. Instead, they rely on their network of peers — which is untrackable. SQLs (Sales Qualified Leads).

B2B 126

B2B Technology Technology Pipeline 126

Martech

FEBRUARY 22, 2023

Let’s explore why B2B marketers may want to rethink TikTok as a viable option. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks. TikTok isn’t just for young people A common misconception among B2B marketers is that TikTok is just for young people. are 50 and up.

B2B 117

B2B Launch Entertainment Campaign 117

Martech

FEBRUARY 16, 2023

For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. Don’t set it and forget it The ads were distributed on the Google display ad network, LinkedIn and a B2B network via 6Sense. “It

Campaign 123

Campaign B2B Construction B2C 123

SaaStr

FEBRUARY 21, 2025

Offers workshops, networking, and investor matchmaking for startups and enterprises. Networking Opportunities: Provides excellent networking potential with industry leaders and peers. Its the largest community-driven SaaS event, bringing together 12,500+ founders, executives, and VCs.

Networking 97

Networking Pitch Growth B2B 97

SaaStr

MARCH 25, 2025

Hyrid and work-from-home made it the default paradigm for many in B2B sales. For Toast, this means field reps who are deeply embedded in their territories, building networks of referrals and recommendations. This kind of local penetration creates a network effect thats hard to replicate.

Conversion 74

Conversion Territory Referrals Inside sales 74

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. This should benefit not only B2B marketers but also the vendors they rely on.

Technology 111

Technology Technology B2B Represent 111

Heinz Marketing

SEPTEMBER 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing As we navigate the landscape of B2B marketing, it becomes increasingly evident that leveraging technology is not just beneficial but essential. Challenges and Considerations Implementing AI-enhanced predictive analytics in B2B marketing is not without its challenges.

B2B 124

B2B Legal Technology Technology 124

Martech

SEPTEMBER 7, 2022

B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. Read next: How B2B marketers can leverage the metaverse. To get to the heart of what enterprise B2B marketers need to care about when it comes to the metaverse, we need to follow the money. “How?

B2B 111

B2B Education Gaming Technology 111

Martech

SEPTEMBER 26, 2024

is the number one professional network for AI agents. It’s also the only professional network for AI agents.”). Fortunately for most marketers, many companies offer low code/no code ways to create agents via premade modules. Among them are Salesforce’s Agent Builder and HubSpot’s Agent.AI (Dharmesh Shah: “Agent.AI

Price 125

Price Networking Start-ups Technology 125

Martech

MARCH 19, 2024

The biggest hurdle in searching for B2B writers B2B articles and blog posts were the first most popular content format used by marketing specialists in 2023, with a 94% usage rate compared to 89% in 2022. Our content marketing inbox was inundated with requests from B2B writers — 20 a week, to be precise. B2B specialization.

B2B 119

B2B B2C Education Construction 119

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. By studying the LinkedIn behaviors of more than 500+ equity partners in a law firm we were able to show a link between the size of partner networks and activity, with billable revenue. But if you don’t look…you won’t find it.

B2B 105

B2B Strategize Networking Promote 105

Martech

JUNE 27, 2023

And I am frequently surprised by how many B2B companies still neglect features and functionality that would improve the effectiveness of their sites. B2B firms typically seek to accomplish some combination of the following with their sites: Be found by qualified prospects. Hmmm, am I an out-of-touch boomer? But on this topic, not.

B2B 112

B2B Customers Cross-sell Price 112

Martech

JUNE 25, 2024

It turned out that there are lessons in this for B2B marketing too. My recent disappointment with online-only banks sparked a realization: Their flashy marketing mirrored a common issue I see in B2B companies — especially martech. In B2B, just as with banks, features are table stakes.

B2B 109

B2B User Experience Trust Finance 109

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. In a B2B context, marketers need to reach specific, targeted accounts and understand the impact of channels on sales pipeline and deals. Get MarTech! In your inbox.

Launch 109

Launch Technology Technology Campaign 109

Heinz Marketing

OCTOBER 17, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the fast-paced world of B2B sales and marketing, the role of a Chief Marketing Officer (CMO) is both demanding and critical to a company’s success. In such a competitive landscape, the need for expert guidance and support is more apparent than ever.

Gaming 121

Gaming B2B Construction Networking 121

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. He was surely right, especially in the context of B2B marketing as well as the subscription economy. TinyTake Engage. TinyTake Innovate.

B2B 106

B2B Education Technology Technology 106