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B2B Reads: Objection Handling, Risk Taking, and the Benefit of the Doubt

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. 3 Simple Rules to Improve Objection Handling. Don’t lose control of the conversation by mishandling the objections that get thrown at you.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. You need to know how your unique cycle works like the protracted decision-making process typical in B2B transactions. This way, you willbe able to rock your conversion rates by softly moving your prospects through all stages.

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Your Sales Narrative For Times of Uncertainty

Cerebral Selling

Effectively navigating this type of sensitive sales conversation requires mastering a combination of foundational messaging, discovery, and objection handling tactics, delivered with the right tone and approach. Delivering the Narrative.

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What Is Coaching?

Partners in Excellence

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. And this is exacerbated by all the AI adaptations and LLMs.

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My New Book, Complex B2B Selling

Partners in Excellence

A reader asked me, “Dave, when are you publishing a book on complex B2B selling? But, the idea challenged me, if I were to write a book on complex B2B selling, what would I write, how might I create something that would have a real impact on how we engage customers and move them through their buying process. What do you think?

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The B2B Sales Process – Explained Step By Step

The 5% Institute

If you’re selling B2B – also known as business to business; something that’ll be foundational to your success in your industry, is the presence of your B2B sales process. But what exactly is a B2B sales process? The B2B Sales Process – Explained Step By Step. What Is A B2B Sales Process? Think of it as a system.

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Objections – Handle Them With Ease

The 5% Institute

Active Listening and Empathy When a customer raises an objection, actively listen to their concerns and show empathy. By demonstrating genuine interest and understanding, you create a foundation for effective objection handling. Anticipate potential objections and provide relevant information and solutions proactively.