Martech

NOVEMBER 12, 2024

This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year. Some were B2C, many were B2B. The return of business strategy Having a robust, regularly updated and well-communicated B2B business strategy will begin to come back fast and hard in the second half of 2025, if not sooner.

GTM 116

GTM Go To Market B2C B2B 116

Veloxy

JANUARY 7, 2025

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Overcoming Objections: A game plan for addressing concerns.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Iannarino

FEBRUARY 28, 2024

9 Questions B2B Sales Leaders Must Answer Why isn’t improving B2B sales effectiveness your most important initiative? Over the last two decades, many sales leaders have chased every shiny object that was put in front of them. What are your current sales-team development initiatives, and how will they improve your results?

B2B 218

B2B Objectives and Key Results Pipeline Sales 218

Martech

AUGUST 8, 2024

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives.

E-commerce 115

E-commerce Objectives and Key Results Hospitality Strategic planning 115

Martech

NOVEMBER 13, 2024

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results.

Drivers/motivators 128

Drivers/motivators Growth Objectives and Key Results Strategize 128

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

GTM 124

GTM B2B Conversion Objectives and Key Results 124

Martech

JULY 18, 2024

Cut costs but don’t cut the results As you’ll see in Slack communities and subreddits, teams are being asked to cut costs while still driving results. This fear of making the wrong decision leads to excessive caution and delays, especially in B2B marketing, where long sales cycles and significant investments increase the pressure.

Objectives and Key Results 112

Objectives and Key Results Government Strategize Launch 112

Martech

JULY 12, 2024

This edition’s enhancements save time for businesses and improve the end-user experience with better search results, individualized personalization and more. On-site search is a key component of commerce, and Einstein Semantic Search can help improve relevance, decrease bounce rates and increase conversion rates.

Objectives and Key Results 106

Objectives and Key Results User Experience CRM Networking 106

Tibor Shanto

JULY 7, 2021

But there is no denying that a lack of quality prospects leads to the same poor results. It’s like those idiots who say, “value is subjective,” it’s not, it can be very objective, measurable and addressable. It is about what you do and the results, which is why half prefer to operate in the subjective. How Do You Feel?

Objectives and Key Results 301

Objectives and Key Results Quota Gaming Commission 301

Tibor Shanto

AUGUST 24, 2021

And the one thing in abundance in B2B sales, is talk, often just for the sake of talk, not communication. For many, including myself, a key attribute is curiosity; but it is one thing to talk about it, different to execute. They think there is no metric for, when there is; the results.

Objectives and Key Results 326

Objectives and Key Results Quota Technique Prospecting 326

Heinz Marketing

SEPTEMBER 17, 2024

However, many B2B companies grapple with the decision of whether to manage marketing efforts in-house or collaborate with an external marketing agency. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

Objectives and Key Results 107

Objectives and Key Results Launch Campaign Growth 107

Sales Hacker

JANUARY 9, 2020

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. The best thing you can do is handle objections early and often in your sales cycle. The best thing you can do is handle objections early and often in your sales cycle. Bonus Tips for Any Objection.

B2B 102

B2B Objectives and Key Results E-commerce Sales 102

Tibor Shanto

AUGUST 5, 2021

With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. The challenge for many sellers is defining Objectives. Once you understand the role your prospect plays in the decision, you can begin with these four elements of Objectives: Risk. Productivity.

Objectives and Key Results 293

Objectives and Key Results Sales CRM Prospecting 293

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. LinkedIn : Professional content for B2B audiences.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

FEBRUARY 20, 2025

Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns. The lead model does not reflect the reality of B2B purchases.

Objectives and Key Results 92

Objectives and Key Results B2B CRM Territory 92

ConversionXL

MARCH 13, 2019

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B ecommerce: 2 key differences of B2B buyers.

B2B 130

B2B B2C Retail X-functional 130

Veloxy

NOVEMBER 15, 2022

Account based selling is a B2B concept that has gained a lot of interest in recent times, but implementing it can feel rather daunting. Studies show that at least 94% of B2B teams have adopted account based selling in a bid to deliver improved buying experiences that lead to increased conversions and loyalty. The results?

Sell 246

Sell Objectives and Key Results SQL B2B 246

Heinz Marketing

SEPTEMBER 10, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Today’s B2B Customers Don’t Want to Talk to You. He explains further: “The Objective is the outcome you want to achieve, the destination, or where you want to get to.

B2B 117

B2B Sell Objectives and Key Results Government 117

Sales Pop!

AUGUST 6, 2022

When it comes to maintaining existing accounts, Pipeliner CRM is the only system with embedded key account management features, whereas others (such as Salesforce and Microsoft Dynamics) have account management functionality only as an add-on, or don’t include key account management. . Pipeliner takes the heuristic approach to sales.

CRM 232

CRM Pipeline Objectives and Key Results Account management 232

Search Engine Land

AUGUST 8, 2024

That said, there are two critical ideas to consider when using these audiences: Optimizing toward the right objective for your goals. These “smart” audience types can scale targeting capabilities and drive cheaper traffic and engagement, but the quality is questionable, especially in B2B. Still, don’t be afraid to test.

Objectives and Key Results 89

Objectives and Key Results Education Entertainment Campaign 89

Closing Bigger

FEBRUARY 10, 2025

Which drives results? They build and maintain structure, keep teams accountable, and drive short-term results. Leadership is about crafting and communicating a vision that inspires and aligns the team with the companys long-term objectives. Which drives results? Which is more important? Their world is the next 90 days.

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Heinz Marketing

MARCH 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing Are you struggling to show potential customers the value of your B2B product or service? Build Trust with a Track Record of Success In the world of B2B sales and marketing, trust is key. Look no further than the power of case studies. That’s a significant majority!

B2B 119

B2B Objectives and Key Results Represent Trust 119

Heinz Marketing

JANUARY 13, 2022

If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . We need to help key organizational groups adopt and navigate that change successfully. Do Key Buying/Renewal Committee Members Change?

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Search Engine Land

JULY 25, 2024

As a result, organizations look to maintain their advertising/marketing effectiveness without increasing spend. During a recession, businesses (in B2B) and consumers will react differently depending on their economic stability. What objections they have. Smarter spending and investment. Leverage your competitor’s weaknesses.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

Hubspot

MARCH 12, 2025

With 77% of B2B buyers describing their most recent purchase as difficult or very complex, the demand for simplicity in sales is more important than ever. For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Heinz Marketing

NOVEMBER 22, 2024

If you want to elevate your B2B marketing game, dive into a recent conversation with Matt Heinz , Heinz Marketing’s President and Founder, and Katie Hollar , VP of Marketing at Clutch. They tackled the essentials of building agency partnerships that drive real results. Matt: Start with clarity on your objectives. Want to chat?

B2B 52

B2B Objectives and Key Results Niche Gaming 52

ConversionXL

MARCH 18, 2019

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. This is a missed opportunity.

B2B 134

B2B Transportation Objectives and Key Results Trust 134

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade.

B2B 110

B2B Objectives and Key Results Strategize CRM 110

The 5% Institute

FEBRUARY 24, 2020

If you’re selling B2B – also known as business to business; something that’ll be foundational to your success in your industry, is the presence of your B2B sales process. But what exactly is a B2B sales process? The B2B Sales Process – Explained Step By Step. What Is A B2B Sales Process? Think of it as a system.

B2B 98

B2B Process Objectives and Key Results Objection handling 98

Heinz Marketing

AUGUST 5, 2021

Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. Some platforms are more robust whereas others help with a few key components and might rely on the integration of other systems to complete the strategy.

B2B 124

B2B Objectives and Key Results Campaign CRM 124

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. One key strategy that can significantly impact B2B success in such times is sales enablement.

B2B 115

B2B Objectives and Key Results Drivers/motivators Sales 115

Sales Hacker

JUNE 14, 2021

You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. at” them) within key accounts they wanted to win, protect and expand. of total results, many service and technology firms are challenged with customer churn. Create margin growth.

GTM 112

GTM E-commerce B2B Profit margin 112

Heinz Marketing

SEPTEMBER 9, 2021

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Here’s a few to get you started: Define your objectives and decide what’s most important to your organization. Custom Objects: Enjoy the flexibility to store and customize any kind of data in HubSpot. Without further ado….

B2B 132

B2B Objectives and Key Results CRM Campaign 132

InsightSquared

JULY 1, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Key Findings from 2018.

Objectives and Key Results 21

Objectives and Key Results B2B SQL Pipeline 21

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. But Salesforce revealed that less than 0.5% Or at all.

B2B 131

B2B Objectives and Key Results Prospecting Start-ups 131

Search Engine Land

SEPTEMBER 11, 2023

Results can vary from one business to another and across different sectors of the economy. This article outlines the key considerations in adopting Target ROAS to help you evaluate whether value-based bidding is a good fit for your business. In contrast, B2B ecommerce generally has a shorter cycle than traditional B2B sales.

Profit margin 134

Profit margin Objectives and Key Results Campaign Conversion 134

Heinz Marketing

JANUARY 23, 2020

For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like). How can B2B marketers deliver predictable sales pipeline impact while helping the company grow profitably? Know your CFO’s key metrics. But there are likely key metrics your finance leaders care deeply about.

B2B 109

B2B Objectives and Key Results Profit margin Pipeline 109