Remove B2B Remove Objectives and Key Results Remove Strategic planning
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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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AI-powered martech news and releases: August 8

Martech

OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner. It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

However, many B2B companies grapple with the decision of whether to manage marketing efforts in-house or collaborate with an external marketing agency. This article delves into key indicators and situational triggers that signal when partnering with a marketing agency might be a strategic move for your business.

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The Science of Content Success: Analyzing Metrics in B2B Marketing

Heinz Marketing

The Role of Metrics in B2B Content Marketing First things first: Why bother with metrics? Key Metrics for Evaluating Content Marketing Traffic Metrics : These are your bread and butter. Understanding these interaction patterns can help you optimize the layout and placement of key content elements.

B2B 69
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Increase LinkedIn Engagement by 86% in 2 Weeks (Case Study)

Sales Hacker

It’s the act of generating business results through content, community, and conversation in the digital space. Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses. Lastly, we needed to create a human-to-human connection between Evolved Media and buyers within their key verticals.

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AI Podcast – Collaborating with AI to Enhance Human Capabilities in Sales and Marketing

Closing Bigger

and ChaptGPT 4o) we pulled the top 10 takeaways from the podcast that you can expect to get from listening to the podcast: AI Podcast: Top 10 Key Points for Marketers and Sales Leaders: 1. Workflows (which we will cover in episode 3 in more depth) enable us to create a repeatable result in our AI process.

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Why we care about email marketing: A marketer’s guide

Martech

A successful email marketing program requires a thorough understanding of the channel, from acquisition to strategic planning, data collection, and management. The difference between B2B and B2C in email marketing. B2B and B2C marketers say email is essential. The difference between B2B and B2C in email marketing.

B2C 117