Sales Hacker

OCTOBER 11, 2024

Shift from Results to Metrics Most organizations focus on results – pushing for more deals, more pipeline, more revenue. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails. percentage to goal, win rate, pipeline volume).

GTM 115

GTM X-functional Pipeline Construction 115

Heinz Marketing

MAY 14, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Strategic planning is vital to a business’s success and in order to do this effectively, you must be clear on where you want to go and how to get there. Leading Adaptive Strategy.

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Strategic planning Strategize B2B Technique 97

Closing Bigger

SEPTEMBER 18, 2023

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

Strategize 116

Strategize Sales Pipeline Non-Profits 116

Martech

NOVEMBER 27, 2024

AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. As a result, we know we will see more AI applications aimed at B2B marketers. We are only at the beginning of the wave of AI solutions. Processing.

B2C 119

B2C Launch Gaming B2B 119

ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

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B2B Non-Profits Tradeshows Campaign 150

Veloxy

FEBRUARY 15, 2024

Key Takeaways Sales podcasts offer valuable insights for sales professionals of all levels, featuring content ranging from beginner-friendly tips to expert interviews and advanced strategies for B2B sales, sales engagement, and various industry-specific sales topics.

Gaming 233

Gaming Sell GTM Technique 233

Hubspot

MARCH 13, 2025

Its relatively straightforward to do simply take your current pipeline, multiply the gross at each milestone times your historical close rates (actual or estimated), and determine if a seller can reasonably expect to be YTD one sales cycle ahead. On top of that, B2B buyers are wary of sellers trying to influence their decisions.

Meeting 66

Meeting Pipeline Quota Sales 66

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . We use pipelines. B2B sales funnels vs. sales pipelines .

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B2B Pipeline Represent Sales 133

Martech

MAY 3, 2024

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. Also, while B2B deals with leadership mindsets that make creativity difficult, that is only part of the problem. B2B purchases are not impulse decisions but considered ones. That creates major limitations.

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B2B Advertising/ Marketing B2C Pipeline 126

Martech

APRIL 2, 2025

Dig deeper: 5 ways to transition from tactical to strategic marketing Defining your target audience A critical part of the audit is clearly defining your target audience or customer persona(s). Your target audience is B2B, likely consisting of mid-size to larger companies, with decision-makers within those organizations.

Objectives and Key Results 66

Objectives and Key Results Strategize B2C CRM 66

Heinz Marketing

OCTOBER 12, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “Is Outbound the New Normal?

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Pipeline Cold Call Sales Clients 135

Heinz Marketing

OCTOBER 26, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. I cannot see what the connection is between B2B marketing and Hall and Oates.

Pipeline 131

Pipeline Sales B2B Manufacturing 131

Heinz Marketing

OCTOBER 18, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everybody to another exciting episode of Sales Pipeline Radio.

Pipeline 114

Pipeline Sales Strategize B2B 114

Closing Bigger

FEBRUARY 10, 2025

They look beyond the immediate quarter and set a strategic course for the future. But AI-driven tools like Gong, Fathom, and Maximizer go a step furtherthey provide insights that empower leaders to make informed strategic decisions. Proactive leaders: Build a talent pipeline before they need it. Their world is the next 90 days.

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Sales Hacker

OCTOBER 27, 2023

This pipeline slowdown calls for something other than ‘more of the same.’ It calls for extreme intentional in order to dislodge stuck deals and reinvigorate the pipeline – this week we’ve got you covered on core tactics that are working to move the needle. Let’s get into it. Let’s get into it. Use Fewer Resources.

Pipeline 123

Pipeline GTM Cross-sell Sports 123

Martech

FEBRUARY 19, 2024

Most B2B deals are won or lost before sales teams even know they exist. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Dig deeper: A B2B marketer’s guide to long-form content 2.

B2B 113

B2B Education Pitch Sports 113

Heinz Marketing

MARCH 22, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome to another episode of Sales Pipeline Radio. This and a lot more!

Pipeline 133

Pipeline Referrals Angle Sales 133

Salesmate

JULY 9, 2020

Your sales pipeline covers every stage of the customer acquisition process from leads to after-sales support to repeat business. While revenue is a good indicator of success, it only measures what’s coming out of the pipeline – in other words, the result. For B2B businesses, the sales cycle can take anything from 1 to 12 months.

Pipeline 121

Pipeline Contract Sales Territory 121

Martech

FEBRUARY 16, 2024

Most B2B deals are won or lost before sales teams even know they exist. By maximizing existing content assets, securing customer validation and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Dig deeper: A B2B marketer’s guide to long-form content 2.

B2B 108

B2B Education Pitch Sports 108

Salesmate

JUNE 5, 2020

As a business owner, your sales strategy must always include activities that help in maximizing the sales pipeline by constantly attracting new leads inside it. Filling up your sales pipeline with hot leads lets your business flourish and generate better revenue. What is a sales pipeline? What are the sales pipeline stages?

Pipeline 120

Pipeline CRM Sales Follow-up 120

Martech

JANUARY 13, 2023

To help B2B marketing, sales and customer success teams power through the current and foreseeable choppy macroeconomic environment, this article dives into core strategies and tactics to turn GTM efforts into results. Work to win over prospects and accounts that have been active with your company and in your pipeline. Get MarTech!

GTM 129

GTM B2B Sales Pipeline 129

Martech

APRIL 11, 2024

B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. This allows us to participate in strategic conversations about marketing objectives and how to find the best martech solutions for the job. Effectiveness should be mastered and constantly invested in ahead of efficiency.

B2B 132

B2B Manufacturing Technology Technology 132

Heinz Marketing

SEPTEMBER 28, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome to another episode of Sales Pipeline Radio. Matt: Yeah.

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Pipeline Outside Sales Sales Up-sell 135

Heinz Marketing

NOVEMBER 1, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Welcome everyone to another episode of Sales Pipeline Radio.

Pipeline 124

Pipeline Objectives and Key Results Sales Strategize 124

Heinz Marketing

JANUARY 15, 2019

Reporting gives B2B marketers headaches and heartburn more than almost any other task. But if B2B marketers provide high-value reporting and analytics, it’s a great way to become a leading star within your organization. The strategic-level reporting pushes the comfort zone for most B2B marketers – as it should.

B2B 90

B2B Pipeline Strategize Presentation 90

Heinz Marketing

NOVEMBER 30, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Are you going to deliver some tactical coaching, some strategic coaching?

Pipeline 126

Pipeline Objectives and Key Results Sales Negotiate 126

Heinz Marketing

AUGUST 25, 2020

Today, I want to continue the conversation and talk about how to map the B2B buying committee. What is the B2B buying committee? The B2B buying committee is a group of people involved in a purchase decision. Today’s B2B buying committees (and buying decisions) are growing more complex.

B2B 129

B2B Sell E-commerce Cross-sell 129

Heinz Marketing

AUGUST 5, 2021

Welcome to the sixth installment of The B2B Marketer’s Quick Start Guide. To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. Advertise to your target accounts with the only DSP that delivers the precision and scale that B2B requires. Today’s post is about ABM Orchestration.

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B2B Objectives and Key Results Campaign CRM 124

Heinz Marketing

AUGUST 17, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Talking today on Sales Pipeline Radio with Will Curran. Matt: Yeah.

Pipeline 137

Pipeline Sports Sales Start-ups 137

Martech

FEBRUARY 12, 2024

Most B2B deals are won or lost before sales teams even know they exist. By maximizing existing content assets, securing customer validation, and participating strategically in events buyers already attend, marketing can raise awareness and shape decisions early. Dig deeper: A B2B marketer’s guide to long-form content 2.

B2B 101

B2B Education Pitch Sports 101

Sales Hacker

APRIL 1, 2021

Snoitarepo Eunever, backwards. ” — Oliver Squires , Director of Business Development and Strategic Alliances at Ebsta. The silver bullet.” — Eric Slaager , Revenue Operations Transformation at B2B Saas Companies. The post RevOps Will Fix Your Pipeline and Your Love Problems appeared first on Sales Hacker. Happy April 1st.

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Pipeline Angle GTM Consult 123

Heinz Marketing

JANUARY 24, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Well, welcome everybody to another episode of the Sales Pipeline Radio.

Pipeline 115

Pipeline Real Estate Sales Gaming 115

Heinz Marketing

OCTOBER 10, 2018

Over the past two months we’ve hosted dozens of B2B chief marketing officers for breakfast (including of course bacon ) to share ideas, best practices, hard lessons and priorities for the coming new fiscal and calendar year. The post Six focus areas keeping B2B CMOs up at night appeared first on Heinz Marketing.

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B2B Pipeline Strategize Meeting 105

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

B2B 125

B2B Pipeline Campaign Cross-sell 125

Heinz Marketing

MAY 19, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome everybody to another episode of Sales Pipeline Radio.

Pipeline 121

Pipeline Sales Education Start-ups 121

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. By Alan Gonsenhauser Principal and Founder of DemandRevenue, LLC. Customer Obsession.

B2B 116

B2B Cross-sell Education Strategize 116

Veloxy

AUGUST 31, 2023

Feeling overwhelmed by the infinite options for growing your pipeline? These are tactics that have helped outside sales professionals grow their pipeline by 300% in one month. Did you know that 81% of B2B buyers expect sales reps to understand their needs and expectations—this includes when to send an email and when to call them.

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Outside Sales Pipeline Inside sales Cross-sell 130