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50% of B2B marketers won’t reach 2024 goals

Martech

No less than 50% of B2B marketers won’t reach their goals this year. The insights come from a new Pipeline360 report, “The H2 2024 state of B2B pipeline growth” based on a survey of 500 B2B marketers in the U.S. Top B2B challenges. Economic conditions (46%). Why we care. Processing.

B2B 143
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Why B2B marketers get their signals crossed

Martech

These offer insights into behaviors that indicate interest in a company, such as ad engagement, web activity, topic engagement and technology use.” Dig deeper: The false allure of B2B intent data Analyzing your own engagement data Here’s what you need to know about analyzing your own engagement data. Pull data on 10 accounts to start.

B2B 131
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The small B2B marketing team’s guide to ABM

Martech

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it?

B2B 114
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Channel99 introduces digital channel scoring for B2B

Martech

This is based, in part at least, on Channel99’s “view through” technology where a “smart pixel” is used to measure and verify B2B advertising performance. Dig deeper: Channel99 launches “view-through” pixel technology for digital B2B Performance by target audience. Why we care.

B2B 112
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How Technology Helps you Manage the Sales Pipeline

Veloxy

Perhaps the answer could be in your sales pipeline. Research shows that top performing companies and sales teams do extremely well when it comes to managing their pipeline. However, over 60% of sales teams say their companies are doing a bad job of managing the sales pipeline. What is a Sales Pipeline? But first….

Pipeline 195
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Pipeliner CRM: Vital In Times of Crisis

Sales Pop!

The difference between such systems and services and Pipeliner CRM is that a company cannot run without Pipeliner. In times of crisis, Pipeliner is vital. Another way that Pipeliner is vital is that it is part of a strong company structure and environment. People will try to fix company problems using technology.

CRM 227
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B2B Sales in 2024: Navigating the Shift from Trend-Chasing to Core Sales Effectiveness Mastery

Iannarino

The Future of B2B Sales: Prioritizing Effectiveness over Trends B2B sales is a fashion show, and today’s fashion is artificial intelligence. The other dominant, yet slightly older fashion is pipeline coverage. Before that, it was technology. Before technology, it was the linear sales process.

B2B 233