Heinz Marketing

FEBRUARY 1, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. With all the new tricks for staying up to date in the ever-changing marketing world, here are some things that will help you be future-proof. Does Your B2B Company Need a Podcast?

Pitch 96

Pitch B2B Clients Up-sell 96

Veloxy

JANUARY 19, 2022

When a B2B buyer picks up a cold call, they instantly think you got their name and number from a list. I’ve worked with dozens of regional sales managers at telecom companies T-Mobile and Comcast, multiplying revenue by eliminating non-selling activities that bog down field sales reps. Demonstrate that you know their business.

Cold Call 358

Cold Call Territory Quota Up-sell 358

Sales Pop!

JUNE 28, 2021

It’s a prospect that’s leaning your way after having heard your ‘un-sales’ pitch over a rather lengthy engagement period. They’re on cruise control with you in the driver’s seat (at least until you do something stupid that destroys all the currency you’ve built up with them). What’s a ‘leaner’? They believe you and they trust you.

B2B 207

B2B Sell Strategize Clients 207

The 5% Institute

AUGUST 8, 2021

In this article, you’ll learn our six proven and effective sales tips for B2B cold calling. B2B cold calling can be an effective way to get in touch with your ideal clients, because it allows you to cut through all the noise and get in direct contact with the potential decision maker. B2B Cold Calling – Tips For Sales Effectiveness.

Cold Call 145

Cold Call B2B Technique Sales 145

Iannarino

JUNE 29, 2021

You might still start this pitch by sharing information about your company, but follow up by extolling the tremendous value in your products and services. But the salespeople themselves were never the primary factor, even though the salesperson has always been central to B2B sales. The competition was over trust and reputation.

Clients 344

Clients Price Technology Technology 344

Hubspot

MARCH 12, 2025

Being a salesperson today feels like trying to get someones attention in Times Square; buyers are swamped with choices, blinking lights, and loud pitches from every direction. SNAP Selling is designed to help you cut through the noise and make buying easier for prospects. Table of Contents What is SNAP selling?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

SaaStr

MARCH 25, 2025

In SaaS, its easy to assume that virtual selling has completely taken over. Hyrid and work-from-home made it the default paradigm for many in B2B sales. Splunk is very enterprise and its CRO also sees 3x the conversions when they show up in person. After all, Zoom is efficient, email is scalable. Slice does much of the same.

Conversion 76

Conversion Territory Referrals Inside sales 76

Sales Hacker

FEBRUARY 3, 2021

Pitching a complicated industry-specific SaaS is like the Olympics in sales. How to Pitch a Complicated Product. There is no universal playbook for B2B sales. Your pitch should sound like a coherent story, not a stream of consciousness. Do they understand what your pitch is about? Craft a narrative.

Pitch 119

Pitch Objectives and Key Results Clients Presentation 119

Sales Hacker

MARCH 15, 2021

Have you ever wanted to actually follow through with a cold pitch you got on LinkedIn? I ran an experiment about people on LinkedIn pitching on their first couple of messages. During that experiment, 70% of the people who pitched had done so on the first message. Was I pitched? Anyone can solicit, but not anyone can sell.

Pitch 132

Pitch Contact Networking Prospecting 132

Hubspot

OCTOBER 15, 2024

"This makes your conversation feel more personal and genuine, and the prospect can tell you‘re not just throwing out a pitch. When a prospect brings up a concern, you won‘t be caught off guard — you’ll already have the answers ready. Remember, it's not just about what you're selling, but who you're selling to.

Prospecting 74

Prospecting Trust Consult Pitch 74

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The spark before the flame: Building martech with a heart It all begins with a spark — a yearning to help businesses not merely sell but connect. Well, not anymore.

Pitch 113

Pitch Product Electricity Healthcare 113

Martech

FEBRUARY 20, 2025

Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns. The lead model does not reflect the reality of B2B purchases.

Objectives and Key Results 90

Objectives and Key Results B2B CRM Territory 90

Hubspot

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. But navigating social selling isn‘t always straightforward. That’s why we here at The HubSpot Sales Blog reached out to some experts for their takes on the mistakes you need to avoid while social selling.

Sell 75

Sell Relationship building Trust Networking 75

Iannarino

JUNE 15, 2021

The idea of what makes up value in B2B sales has changed dramatically over time. Later sales pitches added “advantages.” Typically, the salesperson’s knowledge would be limited to their products and services, expertise that is still necessary but no longer sufficient for modern B2B sales.

Cold Call 235

Cold Call Clients Sales Up-sell 235

Martech

JANUARY 16, 2024

Storytelling might not be the first tool that springs to mind in B2B marketing. This article dives into the nuts and bolts of storytelling in B2B marketing. Let’s explore these elements and more to harness the full power of storytelling in your B2B strategy. Yes, B2B decisions are data-heavy. But why storytelling?

B2B 139

B2B Angle Contract Trust 139

ClickFunnels

AUGUST 17, 2021

This makes it the best place to look for sales prospects, especially if you are in the B2B space. Once you have your list of sales prospects, you should conduct extensive research on them in order to make your sales pitch as persuasive as possible. LinkedIn Sales Navigator. LinkedIn is the #1 professional social network in the world.

Prospecting 244

Prospecting Price CRM Pitch 244

The 5% Institute

APRIL 7, 2021

At The 5% Institute is to teach, empower, and serve Sales Professionals and Business Owners around the world – which is why we created a premium B2B sales course. The 5% Sales Blueprint ; our B2B sales course, is a 100% online delivered sales training program, completely designed with the end user in mind. Our Mission.

B2B 126

B2B Closing Real Estate Sales 126

Martech

MARCH 26, 2025

The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Some B2B partners are making that happen at an upcoming webinar. Email: Business email address Sign me up! In a world where members constantly ask, “How do I stack up?” On the surface, it looks like just another industry panel.

Launch 107

Launch Promote Trust Campaign 107

Hubspot

JANUARY 14, 2025

The Importance of Sales Champions in B2B Sales What Do Sales Champions Do For Your Sales Deal? Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. Lets get it cracking. Table of Contents: What is a sales champion?

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Here are a few proven ways to supercharge your B2B content distribution strategy. Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content.

B2B 109

B2B X-functional Pitch Click Through Rate 109

ClickFunnels

JANUARY 30, 2022

The post The Top 5 Strategies To Sell Without Selling appeared first on ClickFunnels. So how can you convey the value of what you offer without the potential customers getting their guards up? This is where the “selling without selling” comes in. This is where the “selling without selling” comes in.

Sell 246

Sell Up-sell Networking Promote 246

Hubspot

JANUARY 8, 2025

Youre selling something to someone who just wouldnt budge. No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. Truthfully, gap selling takes patience, practice, and persistence to master.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Veloxy

JUNE 17, 2021

Drive Up Your Average Deal Size. If it were up to either the customer or the sales reps, both would prefer the process to be as quick as possible. In the B2B scene, sales are what make the world go round. Opening up some of these channels could mean a significant boost in your lead count. Number of Opportunities.

Pipeline 306

Pipeline Non-Profits Sales Quota 306

Salesforce

JUNE 28, 2023

Let’s be real, the sales pitch has evolved. It’s no longer just a pitch, it’s a fastball. Pitching with information your prospective customers already know shows apathy — and a lack of awareness. We have some tips to ace the pitch — before, during, and after those critical 30 seconds.

Pitch 98

Pitch Objectives and Key Results Sales Trust 98

Veloxy

JANUARY 20, 2023

Much has been said and written about the human side of selling. And how exactly should you apply it to everyday selling activities? How to Cultivate the Human Side of Selling Spending most of your day nurturing the human experience you share with prospects, leads, and customers is easier said than done.

Sell 246

Sell Quota Sales Cold Call 246

Veloxy

NOVEMBER 29, 2021

Salesforce is arguably the best customer relationship management system for B2B companies. Start here: Speed up your selling activities in a few clicks If you’re using another sales acceleration software, most of the principles will still apply. Sales acceleration isn’t merely selling faster to sell more.

Sales 290

Sales Quota Up-sell Contact 290

Lead Fuze

JULY 11, 2021

What is a sales pitch? A sales pitch is a message used to persuade a prospect to purchase a product or service. In most cases, a sales pitch should be short and to the point. Slideshare Presentation: Sales Pitch: The Ultimate Guide to Mastering the Message. Sign up to get 25 leads for FREE. 1 One-word pitch.

Pitch 98

Pitch Cold Call Sales Objectives and Key Results 98

Veloxy

SEPTEMBER 30, 2021

Just be sure you print and bookmark this blog post so you can take it with you wherever you go, wherever you sell. In its simplest form, cold calling is the act of calling someone whom you’ve never had contact with before, with the ultimate intention of selling them your product or service. They’ll thank you for it.

Cold Call 211

Cold Call Objectives and Key Results Real Estate Up-sell 211

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. But Salesforce revealed that less than 0.5%

B2B 131

B2B Objectives and Key Results Prospecting Start-ups 131

Sales Hacker

DECEMBER 17, 2024

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. I have no idea what episode we are currently on, but it’s getting up there. And thank you all for rocking with us every week.

GTM 102

GTM Engineering Electricity X-functional 102

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? Mutiny is set up to refresh your website instantly, based on who has stopped by.

B2B 95

B2B Teamwork Referrals Cross-sell 95

Martech

FEBRUARY 20, 2024

This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples. While I can’t guarantee you overnight success, I promise you’ll walk away inspired and armed with powerful tactics to take your B2B outreach to the next level. Shows value without feeling like a sales pitch.

B2B 119

B2B Prospecting A/B testing Click Through Rate 119

SalesHandy

NOVEMBER 28, 2020

For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. With this article, we’ll comprehensively cover existing B2B lead generation ideas and channels. What is B2B lead generation? 11 Ways to Set Up B2B Lead Generation. Website Landing Pages.

Lead generation 111

Lead generation B2B Referrals Networking 111

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. Which is unlike selling to consumers, who have common needs and wants. Which is why you need a well thought out B2B Sales strategy in place. What is B2B Sales? B2B(Short for Business to Business) sales is a function of B2B product sales(i.e.

B2B 98

B2B Cross-sell X-functional Follow-up 98

ClickFunnels

JANUARY 27, 2022

You can create a course, sell it online, and potentially make thousands or even millions of dollars (many of our Two Comma Club Award winners are course creators). How do you sell it? A lot of entrepreneurs make the mistake of starting with what they’re going to sell… not who they’re going to sell it to. Have expertise?

Launch 215

Launch Sales Up-sell Pitch 215

PandaDoc

DECEMBER 19, 2022

B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. B2B sales prospecting in a nutshell. Consider using an automation SaaS and hiring external assistants who can enrich your prospecting list and add up the missing data.

Prospecting 98

Prospecting B2B Objectives and Key Results Referrals 98

Sales Pop!

JANUARY 25, 2022

It’s simply easier to put your head in the sand and stick to the same sales pitch that has always worked. Once a business has established its overall identity, it’s up to marketers to run effective campaigns which leverage your business’s identity and, hopefully, make the job of sales teams that much easier. How to Use Branding.

Pitch 180

Pitch Sales Niche Relationship building 180