Martech

JANUARY 16, 2024

Storytelling might not be the first tool that springs to mind in B2B marketing. This article dives into the nuts and bolts of storytelling in B2B marketing. Let’s explore these elements and more to harness the full power of storytelling in your B2B strategy. Yes, B2B decisions are data-heavy. But why storytelling?

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B2B Angle Contract Trust 132

Highspot

MARCH 25, 2024

Moving from endless cold calling to pitching a new product to a key decision-maker demands a balance between informative and persuasive. If you miss the mark, your message will likely end up in the trash. What Is a Sales Pitch? How Do You Write an Effective Sales Pitch Email?

Pitch 52

Pitch A/B testing Sales Click Through Rate 52

The 5% Institute

AUGUST 8, 2021

In this article, you’ll learn our six proven and effective sales tips for B2B cold calling. B2B cold calling can be an effective way to get in touch with your ideal clients, because it allows you to cut through all the noise and get in direct contact with the potential decision maker. B2B Cold Calling – Tips For Sales Effectiveness.

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Cold Call B2B Technique Sales 145

ClickFunnels

SEPTEMBER 21, 2021

The post 17 Awesome Ideas & Strategies For B2B Lead Generation appeared first on ClickFunnels. Your B2B business needs leads like a boat needs water — not just to keep afloat but also to gain momentum. It usually ends with a pitch toward one of your products or services — something that’s related to the topic of the webinar.

Lead generation 244

Lead generation B2B Launch Referrals 244

Sales Hacker

FEBRUARY 3, 2021

Pitching a complicated industry-specific SaaS is like the Olympics in sales. How to Pitch a Complicated Product. There is no universal playbook for B2B sales. Your pitch should sound like a coherent story, not a stream of consciousness. Do they understand what your pitch is about? Craft a narrative.

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Pitch Objectives and Key Results Clients Presentation 115

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? Mutiny is set up to refresh your website instantly, based on who has stopped by.

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B2B Teamwork Referrals Cross-sell 87

Hubspot

AUGUST 2, 2023

Whether you sell furniture or enterprise software, you face the same challenge: finding the right words to say. Sending cold emails, leading prospects through sales calls, and following up all take time and articulation. Sales teams everywhere are starting to use AI to streamline these processes and craft better pitches.

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Pitch Objectives and Key Results Sales Follow-up 62

Highspot

JANUARY 9, 2024

Gone are the days of cold calls and one-size-fits-all pitches. Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. What Does the B2B Sales Process Look Like? What Is B2B Sales Training?

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Technique B2B Cross-sell Negotiate 52

Heinz Marketing

MAY 26, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. The Dismal State of B2B Email Creative. Unfortunately, poorly designed B2B emails aren’t hard to find these days. Leverage Sales Data to Sell Better. Here’s why.

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Pitch B2B Technique Appointment 67

Martech

DECEMBER 14, 2023

The B2B sales cycle is lengthy and complex. Regular follow-ups, reminders and negotiations offer little to no satisfaction for both parties. Identify your ideal customers precisely Developing a solid ideal customer profile (ICP) is your starting point for B2B marketing success. Sales isn’t easy. Click here to take the survey 3.

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B2B Pharmaceutical Sales Healthcare 81

PandaDoc

JUNE 11, 2024

What is B2B sales, and what strategies can you use to maximize your success? Whether you’re a B2B-native startup or an established direct-to-consumer company pivoting to B2B sales, this guide will walk you through everything you need to know about B2B. What is B2B sales? Why is B2B sales important?

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B2B Process B2C Objectives and Key Results 52

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. And B2B salespeople are a big reason why it’s growing. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. Longer close time.

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B2B B2C Manufacturing Government 59

Martech

FEBRUARY 20, 2024

This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples. While I can’t guarantee you overnight success, I promise you’ll walk away inspired and armed with powerful tactics to take your B2B outreach to the next level. Shows value without feeling like a sales pitch.

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B2B Prospecting A/B testing Click Through Rate 102

Lead Fuze

JULY 11, 2021

What is a sales pitch? A sales pitch is a message used to persuade a prospect to purchase a product or service. In most cases, a sales pitch should be short and to the point. Slideshare Presentation: Sales Pitch: The Ultimate Guide to Mastering the Message. Sign up to get 25 leads for FREE. 1 One-word pitch.

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Pitch Cold Call Sales Objectives and Key Results 98

Sales Hacker

MARCH 15, 2021

Have you ever wanted to actually follow through with a cold pitch you got on LinkedIn? I ran an experiment about people on LinkedIn pitching on their first couple of messages. During that experiment, 70% of the people who pitched had done so on the first message. Was I pitched? Anyone can solicit, but not anyone can sell.

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Pitch Contact Networking Gaming 114

PandaDoc

DECEMBER 19, 2022

B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. B2B sales prospecting in a nutshell. Consider using an automation SaaS and hiring external assistants who can enrich your prospecting list and add up the missing data.

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Prospecting B2B Objectives and Key Results Referrals 98

The 5% Institute

APRIL 7, 2021

At The 5% Institute is to teach, empower, and serve Sales Professionals and Business Owners around the world – which is why we created a premium B2B sales course. The 5% Sales Blueprint ; our B2B sales course, is a 100% online delivered sales training program, completely designed with the end user in mind. Our Mission.

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B2B Closing Real Estate Sales 126

Search Engine Land

MAY 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Truly, the businesses that do B2B content marketing right have a giant competitive advantage. First: The wrong way to do B2B content marketing The only way to learn the right way to do content marketing is to understand the wrong way, first.

B2B 101

B2B Promote Engineering Up-sell 101

Adaptive Business Services

DECEMBER 18, 2019

You’ve built up your book of business, your marketing is a fine-tuned lead generating machine, but are your pitches closing as many deals as they should be? In this guide we’ll explore simple yet effective “hacks” to increase your pitch acceptance rate, close more deals and grow your book of business. #1

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Pitch Objectives and Key Results Follow-up B2B 62

Hubspot

JUNE 5, 2018

Your sales pitch can make or break the deal, so it’s a good idea to have that nailed down before meeting with your customer. I’ve been in sales for 15 years and have heard some really great pitches and some really bad ones. I’ve been in sales for 15 years and have heard some really great pitches and some really bad ones.

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Pitch Sales Represent Commission 101

Iannarino

JULY 16, 2021

He conceded that he only wanted to pitch me. My radar is fairly fine-tuned, so I can normally detect the “connect and pitch” variety of LinkedIn spammers. Few professionals would sell something to someone who wouldn’t benefit from what they sell. Sadly, many have given up hope. No one owes you a meeting.

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Prospecting Cold Call Pitch Negotiate 306

Hubspot

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. As a McKinsey & Company study found, 65% of B2B companies sold exclusively online in 2022. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In this post, we highlight the top 10 for 2023: 1.

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B2B B2C Retail Manufacturing 77

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. Which is unlike selling to consumers, who have common needs and wants. Which is why you need a well thought out B2B Sales strategy in place. What is B2B Sales? B2B(Short for Business to Business) sales is a function of B2B product sales(i.e.

B2B 98

B2B Cross-sell X-functional Follow-up 98

Salesforce

SEPTEMBER 21, 2021

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. When you think B2B sales, you probably imagine folks getting on an airplane every day, knocking on doors, trying to get someone to listen to their pitch.

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B2B Territory Manufacturing Sales 96

Partners in Excellence

SEPTEMBER 25, 2024

Information Asymmetry has been a powerful tool in buying/selling almost from when Eve convinced Adam to take a bite of an apple. When I first started selling, simply giving my customer data sheets/specs, case studies, brochures about products drove my ability to engage them in conversations about their business.

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Pitch Up-sell B2B Start-ups 136

Outreach

MAY 14, 2019

What is B2B Sales? Business-to-business (B2B) describes a commercial relationship between business entities. Building on that definition, B2B sales is the process by which B2B companies engage decision makers at other companies to sell products or services. How Are B2B and B2C Sales Different? Sales Process.

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B2C B2B E-commerce Real Estate 91

Partners in Excellence

MARCH 7, 2024

Marketers sell! At least Carlos Hidalgo sells. Sometimes, “we” have mis-conceived notions about selling, thinking that only those in some sort of formal sales role sells. But selling goes far beyond the titles. And some of the very best have never had a selling title. Preface : Surprise!!

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Sell Tradeshows Pitch Up-sell 129

Lead Fuze

NOVEMBER 30, 2021

Today’s buyers are constantly bombarded by sales pitches and presentations. In this article, you†re going to learn how to make a sales pitch with an easy 6-step framework that will get results every time. Step 1 To Make A Pitch: Know Your Customer. Step 2 To Make A Pitch: Tie up the Problem for Your Solution.

Pitch 52

Pitch Presentation Legal Clients 52

SalesHandy

NOVEMBER 28, 2020

For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. With this article, we’ll comprehensively cover existing B2B lead generation ideas and channels. What is B2B lead generation? 11 Ways to Set Up B2B Lead Generation. Website Landing Pages.

Lead generation 111

Lead generation B2B Referrals Networking 111

Veloxy

JANUARY 19, 2022

When a B2B buyer picks up a cold call, they instantly think you got their name and number from a list. I’ve worked with dozens of regional sales managers at telecom companies T-Mobile and Comcast, multiplying revenue by eliminating non-selling activities that bog down field sales reps. Demonstrate that you know their business.

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Cold Call Territory Quota Up-sell 358

Outreach

APRIL 15, 2021

On Thursday, May 13th, I’m hosting our Diversity, Equity & Inclusion Breakfast, where I’ll share executive-level findings from research I led for the Journal of Selling's special edition on women in B2B sales— It's Time To Move Beyond Lean-In: Breaking Institutional Barriers to Empower Female Sales Leaders.

B2B 59

B2B Represent Quota Sales 59

Openview

FEBRUARY 11, 2019

You may have all the answers to commonly asked questions and have no problem pitching your product, but your value proposition only goes so far. With 30 percent of the workforce now made up of millennials, it’s important to understand how sales are changing from both a professional and consumer’s standpoint.

B2B 101

B2B Pitch Gaming Clients 101

A Sales Guy

JULY 5, 2013

Hi Jim, I’ll be honest, this is not “another sales pitch” from Sales Instead, I’d like to send you a 2-minute demo video of Gainsight’s Customer Success Management solution: [link]. Let us know if there’s someone else who heads up those efforts. this is not “another sales pitch” from Sales -Yes it is. It’s not a joke.

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Pitch Sales Up-sell B2B 114

ClickFunnels

AUGUST 17, 2021

This makes it the best place to look for sales prospects, especially if you are in the B2B space. Once you have your list of sales prospects, you should conduct extensive research on them in order to make your sales pitch as persuasive as possible. LinkedIn Sales Navigator. LinkedIn is the #1 professional social network in the world.

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Prospecting Price CRM Pitch 244

Partners in Excellence

DECEMBER 14, 2023

It’s interesting to see continued predictions of the death of selling. Some focus on PLG types of approaches, where the product sells itself–at least until one wants to scale that to the enterprise level. I actually never see anything about this other than within the selling community. Hmmm, what am I missing?

Sell 132

Sell Retail Up-sell Promote 132

Outreach

FEBRUARY 26, 2019

What is B2B Sales? Business-to-business (B2B) describes a relationship, situation, or marketplace between one business entity and another. A B2B company is one whose target customers are other businesses. Common examples of B2B relationships include: Organizations that provide professional services (e.g.

Technique 71

Technique B2B Process Manufacturing 71

Veloxy

JANUARY 20, 2023

Much has been said and written about the human side of selling. And how exactly should you apply it to everyday selling activities? How to Cultivate the Human Side of Selling Spending most of your day nurturing the human experience you share with prospects, leads, and customers is easier said than done.

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Sell Quota Sales Cold Call 246