Martech

SEPTEMBER 11, 2024

Dig deeper: A B2B marketer’s guide to long-form content Website While not traditional content marketing , a website is a source of content. Understanding that preference could present an opportunity to do more with less. Over six months, tease the speakers, venue, attendees, presentation, etc. Even so, here’s the point.

B2B 132

B2B Campaign Represent Presentation 132

Sales Hacker

JANUARY 14, 2025

I do do my best to be present around friends and family. The post GTM 129: 6 Proven Tactics Driving B2B Growth appeared first on GTMnow. And myself and Sophie decided to look back at every single answer to that question from 2024, uh, to try and provide some inspiration as we kick off 2025. The number was pretty terrifying.

GTM 108

GTM Growth B2B Pipeline 108

Search Engine Land

JULY 15, 2024

Like other GMLs in recent years, this one was short on B2B-focused updates and pointed toward more Google control and less for advertisers. For advertisers, that setup presents another challenge. But here in paid media land, I’ve been chewing on what we learned on the advertising front. Business email address Subscribe Processing.

B2B 76

B2B Campaign Trust Represent 76

ClickFunnels

SEPTEMBER 14, 2021

The post B2B Sales Funnel Guide – Start Growing Your Business appeared first on ClickFunnels. The greatest challenge of any B2B business is getting customers. 3 proven B2B sales funnels + case studies. We will also share some B2B sales funnel tips that will help you maximize your profits. Continue reading….

B2B 208

B2B Pitch Sales Up-sell 208

Iannarino

JULY 28, 2022

Many salespeople underestimate the importance of how they present themselves when they walk into their prospective client's office for a first meeting. The One-Down salesperson will, without meaning to, project that the client will not be able to count on them to help improve their results.

B2B 258

B2B Clients Presentation Sales 258

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability.

Growth 133

Growth GTM B2B Strategize 133

SaaStr

NOVEMBER 8, 2024

At SaaStr Annual, Tomasz Tunguz presented the results of their survey, along with a great story of a public company CRO who had deployed AI SDRs and generated a ton of pipeline … but no closed deals. Tons of B2B companies deploying AI SDRs already, but few deals closed so far. But is it working yet, these AI SDRs?

Pipeline 130

Pipeline Gaming Price Contact 130

Closing Bigger

NOVEMBER 3, 2024

The post Excerpt from AI Keynote, “Amplifying Your MSP Growth with AI,” presented at ChannelNext West. appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence. It saves time and ensures no critical detail is lost, helping salespeople and managers stay efficient and productive.

Presentation 52

Presentation Growth CRM Meeting 52

Iannarino

MAY 2, 2024

Address Challenges : In my sales journey, each day presented unique challenges for my team and clients. The gesture surprised the contact, highlighting the rarity and value of personal engagement. Consistent client visits foster loyalty and growth. Regardless of your industry, tackling client issues head-on is imperative.

Clients 229

Clients B2B Contact Follow-up 229

Iannarino

JULY 19, 2021

Here is the order in which sales conversations were (and mostly still are) conducted in legacy approaches to B2B sales. This is the B2B equivalent of social proof. Presentation and Proposal. Generally, after you agreed with your client on a solution, you would present it and provide a formal proposal and pricing.

Conversion 333

Conversion Clients Sales Presentation 333

Iannarino

AUGUST 8, 2021

Writing the book has caused me to recognize a critical insight about B2B sales , or more accurately, about B2B buying. According to two recent studies, those are the percentages of B2B salespeople who miss their quota. But before I share it, we need to look at some numbers: 57% and 67%. Status Quo.

Intrinsic 321

Intrinsic Quota Clients B2B 321

Martech

SEPTEMBER 12, 2024

It also announced moves to make B2B buying easier using Oracle Fusion Cloud. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. . ” A unified view of B2B buying and selling. The announcements came today at Oracle CloudWorld in Las Vegas.

Assembly Line 111

Assembly Line Contract B2C GTM 111

Martech

AUGUST 8, 2024

“Marketers should carefully consider how they present AI in their product descriptions or develop strategies to increase emotional trust,” said Cicek. Adobe’s Adobe Journey Optimizer (AJO) B2B Edition uses generative AI to create targeted buying groups and personalized customer journeys across various channels.

E-commerce 115

E-commerce Objectives and Key Results Hospitality Strategic planning 115

Martech

OCTOBER 27, 2023

.” It will also be disruptive for some of the solutions that present alternatives to cookie-based identity resolution. ” Another challenge for B2B. We asked Chris Golec, founder of Channel99 (and formerly CEO of Demandbase) if this move by Google presented fresh problems. ” Why we care. .” Get MarTech!

Presentation 117

Presentation Niche B2B Technique 117

Martech

JANUARY 16, 2024

Storytelling might not be the first tool that springs to mind in B2B marketing. This article dives into the nuts and bolts of storytelling in B2B marketing. Let’s explore these elements and more to harness the full power of storytelling in your B2B strategy. Yes, B2B decisions are data-heavy. But why storytelling?

B2B 137

B2B Angle Contract Trust 137

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 129

B2B Cross-sell Pharmaceutical Account management 129

Martech

MAY 3, 2024

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. Also, while B2B deals with leadership mindsets that make creativity difficult, that is only part of the problem. B2B purchases are not impulse decisions but considered ones. That creates major limitations.

B2B 126

B2B Advertising/ Marketing B2C Pipeline 126

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. This transformation is crucial in the B2B sector, where purchase decisions are complex and often based on detailed information and trust.

GTM 128

GTM B2B Technology Technology 128

Veloxy

JANUARY 7, 2025

It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. Presenting: Showing the value of what you sell. Qualification: Evaluating a leads needs and fit.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B 115

B2B B2C Entertainment Education 115

Heinz Marketing

APRIL 30, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. Challenge 2: Niche Audience Targeting Technical personas represent a niche audience within the expansive B2B market.

B2B 108

B2B Niche Strategize Trust 108

Iannarino

JULY 7, 2021

To make a point about where we are today in B2B sales , let’s try a thought experiment. Let’s look at the challenges these rules present. These rules also present difficulty if you are used to opening the call with a solution-focused agenda. Here is the scenario: You are meeting with your prospective client.

Sell 328

Sell Cold Call Contact Clients 328

Martech

AUGUST 2, 2024

This is especially useful for big-ticket and B2B purchases with longer buying cycles. B2B customer journey maps might focus on the different personas in the buying group, as multiple stakeholders take part in the purchase decision. Some organizations create journey maps for individual products.

Customers 108

Customers B2B Start-ups CRM 108

Heinz Marketing

MAY 31, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B marketing, businesses often face difficult times characterized by slowing win rates and longer buying cycles. These challenges can be particularly daunting, but they also present opportunities for growth and innovation.

B2B 115

B2B Objectives and Key Results Drivers/motivators Sales 115

Martech

JUNE 27, 2023

And I am frequently surprised by how many B2B companies still neglect features and functionality that would improve the effectiveness of their sites. B2B firms typically seek to accomplish some combination of the following with their sites: Be found by qualified prospects. Hmmm, am I an out-of-touch boomer? But on this topic, not.

B2B 112

B2B Customers Cross-sell Price 112

Martech

OCTOBER 28, 2022

B2B marketing leaders are at a crossroads. But in simple terms, it starts with B2B marketing viewing sales as their customer. B2B buying and selling processes are complex and dynamic. To be clear, B2B marketing must be accountable for marketing spend return on investment (ROI). Oxford Dictionary.

B2B 128

B2B GTM Cross-sell Quota 128

Heinz Marketing

SEPTEMBER 26, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing In the world of B2B sales and marketing, first impressions matter more than ever. ” Let’s dive into the principles and strategies behind the art of the cold open in B2B communication. Use your cold open to humanize your message.”

B2B 133

B2B A/B testing Pitch Technique 133

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

B2B 133

B2B Pipeline Represent Sales 133

Iannarino

JUNE 24, 2021

The Gist: Advice to “do whatever it takes to win the deal” is presented without the necessary guardrails. Of all the ways you can improve your sales results, few will have a greater impact than adopting and practicing a modern approach to B2B sales. Improve Your Approach. Increase Your Activity.

Sales 317

Sales Cross-sell Clients B2B 317

Martech

MARCH 19, 2024

The biggest hurdle in searching for B2B writers B2B articles and blog posts were the first most popular content format used by marketing specialists in 2023, with a 94% usage rate compared to 89% in 2022. Our content marketing inbox was inundated with requests from B2B writers — 20 a week, to be precise. B2B specialization.

B2B 119

B2B B2C Education Construction 119

Search Engine Land

AUGUST 20, 2024

Your approach to content should, as usual, be grounded in knowledge of the customer – and, for B2B, your customer’s customer. Go for objectivity over quick sales I love teaching clients that presenting opposing or alternate viewpoints is great for rankings. Including all relevant keywords in your content.

CTR 100

CTR Cross-sell Promote Presentation 100

Tibor Shanto

OCTOBER 12, 2021

Even that can be open to interpretation, I know a number of B2B sellers who have success prospecting on Saturday. The past 18 months have presented sales professionals across the country with unexpected challenges and have forced us all to rethink our approach to sales and selling. By Tibor Shanto.

Prospecting 288

Prospecting Drivers/motivators Cold Call Gaming 288

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. Here’s what this means for B2B marketing organizations. To learn more about how to use AI tools in B2B, join me at The MarTech Conference on September 27 at 11:35 a.m.

B2B 117

B2B Construction Drivers/motivators Campaign 117

Search Engine Land

AUGUST 30, 2023

LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. The audience is not in-market Up to 95% of your B2B audience is consistently out of the market, per a LinkedIn B2B Marketing Institute report. SUBSCRIBE See terms. Pair your visuals with concise, compelling messaging.

B2B 123

B2B Campaign Represent Lead generation 123

Martech

APRIL 1, 2024

Events play a crucial role in fostering connections and driving growth in B2B marketing. This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events. The post Beyond attendance: Unlocking B2B growth with event-led Strategies appeared first on MarTech. In your inbox.

Growth 108

Growth B2B Pipeline Presentation 108

Martech

NOVEMBER 16, 2023

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss.

Gaming 108

Gaming B2B Presentation 108

Martech

DECEMBER 19, 2023

The strategic role of case studies in B2B marketing Case studies do one thing incredibly well — they show real, tangible results. 42% of B2B buyers find them incredibly helpful in the early stages of shopping for a product or service. While typical marketing speaks of what could be, case studies explain what has been.

B2B 117

B2B Campaign Represent Clients 117