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13 Strategies to Shorten Your Sales Cycle

Veloxy

Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. You need to know how your unique cycle works like the protracted decision-making process typical in B2B transactions. The more theyre trained to negotiate, the quicker deals close and the greater your profit margins grow.

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AI adoption in CX is rising, but implementation challenges remain

Martech

According to Nextivas 2025 CX Landscape report, 89% of CX decision-makers say their execs understand CXs impact on profit margins. Dig deeper: 7 proven strategies for effective B2B customer retention However, theres a difference between getting ROI and getting the ROI you want.

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How B2B Marketers Can Contribute to EBITDA: 7 Best Practices

Heinz Marketing

For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like). Growth at the expense of profit no longer works. How can B2B marketers deliver predictable sales pipeline impact while helping the company grow profitably?

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Winning the B2B race from sales to profitability

Martech

The race that we are engaged in is B2B. It begins with an idea and ends, we hope, with an ongoing business that is consistently profitable. Click here for survey The race to B2B profitability There are three legs in this race: 1. Finding the right balance between growth and profitability is difficult. Get MarTech!

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How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

Because our client was not having the right customer discussions, Sephora would treat our client as technicians and pay for man hours vs. strategic value that has higher profit margins and revenue growth. Create margin growth. There was no conversation involving our client in the go-to-market planning of new products or lines.

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3 common B2B SEO mistakes sabotaging cost per lead

Search Engine Land

Over-relying on paid acquisition for long-term growth There are a few giant implicit problems for B2B brands with paid media: Auction-based networks, like Google Ads, will keep getting more expensive over the long-term. Thus, your potential ROI and profit margins decreases over the long term, too. This ain’t new, either.

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2024 Predictions: Email captures marketers’ attention

Martech

“We’re seeing a walk away from a race to the bottom when it comes to discounts and profit margins,” said Marin. B2B email campaigns Email campaigns aren’t just for consumer brands. In the year ahead, expect to see more B2B organizations adopting and implementing email efforts to engage their customers.