Heinz Marketing

NOVEMBER 8, 2019

I had the pleasure of attending my first Marketing Profs B2B Forum several weeks ago outside of Washington D.C. Leveraging social media is a simple, and most often free tool, to promote content and generate engagement or interest. If you attended MarketingProfs B2B Forum, what were your favorite sessions and why?

B2B 67

B2B Contact Education Consult 67

Hubspot

DECEMBER 30, 2015

For companies in the B2B space, there 6 workflows that are essential for them to be using. You already got them to subscribe to your blog where they'll see plenty of your content; you don't want to them to feel like the email is too promotional. Promote an offer that relates to the one that they became a lead from.

B2B 53

B2B Tradeshows Promote Consult 53

Score More Sales

MARCH 13, 2013

Work to include a social selling strategy to promote that you’re at the show. Today’s tradeshow booths are littered with people who simply sit and stare at their smart phone – you appear unapproachable and disinterested when you do that. Understand why you will be there, and who your buyer is. During the show, be present.

Tradeshows 87

Tradeshows Follow-up Strategize Technology 87

Hubspot

JANUARY 12, 2018

Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017. In a 2015 study, 67% of marketing professionals stated that they engage with influencers, for example, specifically for content promotion.

Niche 78

Niche Tradeshows Gambling Promote 78

Martech

JANUARY 20, 2022

Changes in the sales dynamic, particularly the B2B environment, also accelerated the adoption of virtual events. Compelling and successfully promoted sessions are the typical drivers of attendance. Are you producing a tradeshow with lots of sponsors, and therefore attendee/sponsor interaction is the goal?

Objectives and Key Results 140

Objectives and Key Results Networking Presentation Entertainment 140

Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. Chatbots can deliver content such as articles, videos or promotional materials to users based on their interests and interactions. What is the potential value of sales to these customers? Content distribution. Feedback and surveys.

A/B testing 117

A/B testing Tradeshows Finance Cross-sell 117

Heinz Marketing

JULY 29, 2020

How to Promote your Content Like a Boss. The ‘publish and pray’ approach doesn’t work; you must put more time & effort into promotion by reducing the amount of time & effort you put into content creation. Spend 80% of your time promoting, and only 20% creating. presented by Brian Dean of Backlinko.

Promote 21

Promote Niche Clients Follow-up 21

Hubspot

AUGUST 22, 2022

Building trust and rapport, crafting a personalized sales approach, and prioritizing existing customers are more important than ever to a successful sales strategy that not only attracts customers, but turns them into promoters of your brand. How B2B Sales Pros Are Exceeding Targets/Quotas. How Salespeople Build Rapport When Selling.

Cross-sell 69

Cross-sell B2C CRM Sales 69

Closing Bigger

AUGUST 13, 2009

Usually one person will announce a Tweetup but many are involved in the organization and promotion, it’s a community focused event. Can I promote it as a Tweetup? The majority of people attending or promoting Tweetups follow these loose guidelines. I have a big event happening already.

Tradeshows 40

Tradeshows Sports Promote Networking 40

Cience

NOVEMBER 20, 2019

According to AdStage , 68% of B2B marketers use in-person events for lead generation initiatives. And the reason behind this growth is that B2B marketers know how to leverage events for lead generation. Furthermore, it offers more predictability and control to B2B lead generation at events. A Better Event Marketing Solution.

Lead generation 40

Lead generation B2B Appointment Campaign 40

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. This will ensure you have your resources planned, promotions mapped out, and topics and speakers confirmed. Here’s a quick view of the roles and responsibilities: Marketing: Strategy, Planning, Production, Promotion.

Cross-sell 70

Cross-sell Promote Lead generation Presentation 70

Sales Hacker

MAY 9, 2019

It also helps create “micro promotions” which are useful for motivating people, especially those who are early in their careers. The problem with this older B2B approach is that lacks predictability, and it is hard to measure where things go wrong. An overview of three titles. Metrics to keep in mind. Quality vs. Quantity.

SQL 110

SQL Commission Customers Non-Profits 110

Heinz Marketing

FEBRUARY 20, 2019

These are just a few of the questions we, as B2B sales and marketing professionals, must consider. This will ensure you have your resources planned, promotions mapped out, and topics and speakers confirmed. Here’s a quick view of the roles and responsibilities: Marketing: Strategy, Planning, Production, Promotion.

Cross-sell 63

Cross-sell Promote Lead generation Presentation 63

Heinz Marketing

SEPTEMBER 17, 2019

Furnishings and promotional materials and props should be multi-use or movable when they can be. Not all of these directly relate to B2B, but each has conceptual nuggets that can be applied! Be Dynamic, Adaptable and Context-Specific.

B2C 67

B2C Prospecting Pipeline Gaming 67

Sales Hacker

OCTOBER 21, 2019

2019: LinkedIn’s #1 B2B Sales Expert to Follow. Co-Founder & CRO of TradeShow Makeover. I hope it speaks to business owners who have a complex B2B sale and are stuck, or who want tremendous growth to build a strong sales organization to hit their goals. Being a professor teaching B2B sales at a top university.

Sales 98

Sales Up-sell Start-ups Cross-sell 98

SBI

NOVEMBER 7, 2019

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Sales Tools to Increase Tradeshow ROI There’s been a lot of excitement around Sales Enablement solutions (for the purpose of this post, I’m referring to. Field Sales. Video Reviews.

Customers 20

Customers Tradeshows Technology Technology 20

Martech

JANUARY 22, 2025

But SoLoMo has become the backbone of modern event promotion. Create strategic FOMO Elation Lighting, a professional lighting company, executed a SoLoMo strategy to generate hype for the new products it released at LDI, one of its industry’s most significant tradeshows in Las Vegas. Another marketing acronym?”

Tradeshows 108

Tradeshows Finance Promote Follow-up 108