Heinz Marketing

JANUARY 25, 2022

A retention strategy is a plan or process designed to help retain customers after they decide to do business with you. According to Forrester , the average B2B customer retention rate in 2021 was between 76% and 81%. That is a huge chunk of business. B2B customer retention is all about creating foundations for partnership.

Growth 109

Growth Customers Repeat business Cross-sell 109

Sales Pop!

AUGUST 29, 2021

No matter what industry your business-to-business (B2B) company is targeting, a single customer conversion is likely to have relatively little impact on your trajectory. Businesses spend a significant amount of their capital trying, failing, and occasionally succeeding in unlocking repeat customers.

UX 130

UX B2B Repeat business Trust 130

The 5% Institute

JUNE 7, 2023

In today’s highly competitive business landscape, effective sales strategies and tactics are crucial for sustainable growth. B2B sales consulting plays a pivotal role in helping businesses achieve their sales goals and optimize their revenue generation process.

Consult 52

Consult B2B Growth Strategic partnership 52

Miller Heiman Group

JUNE 4, 2019

It’s a buyers market, even in B2B sales. Buyers now expect the innovation they’ve experienced as consumers when they’re buying solutions at the workplace—and less than one-third report that B2B sellers exceed their expectations. Sales and service teams share the goal of building customer relationships that improve company performance.

Service 96

Service Customers Repeat business Referrals 96

The Sales Hunter

FEBRUARY 7, 2013

Using a low price to attract new business is a great technique to attract customers who will never pay full price. This is true in both B2B and B2C. What companies found out when they use ½ price coupons to get new business is you may create trial business, but the trial will rarely if ever turn into repeat business.

Price 94

Price Customers B2C Repeat business 94

Martech

AUGUST 2, 2021

A better customer experience directly affects the success of your business: increasing sales, improving revenue, and ensuring high-value, repeat business. SoloSegment provides search and website engagement solutions for B2B companies that connect customers with content that converts.

Customers 104

Customers Repeat business B2B Engineering 104

Search Engine Land

FEBRUARY 14, 2024

From B2B to ecommerce: Navigating the customer journey The customer’s buying journey begins with recognizing a gap in the customer’s daily experience, such as a missing item, a lifestyle upgrade, or a solution to a workplace challenge. Here’s where ecommerce keyword tagging can go quicker than tagging for B2B.

Customers 91

Customers Referrals User Experience B2B 91

SaaStr

DECEMBER 1, 2021

B2B buyers are increasingly relying on their peers to make a purchase decision. The good news is that, as long as you are providing the customer with high value and good experiences, you will likely get repeat business and perhaps even more revenue from the same customer.

Repeat business 112

Repeat business Growth Trust Product 112

Veloxy

APRIL 12, 2023

For more tips on using Sales Navigator in B2B sales, check out this LinkedIn hub of best practices. A well-crafted guarantee can help to differentiate your company from competitors and increase customer satisfaction, which can lead to repeat business and referrals. Happy Selling!

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Adaptive Business Services

MARCH 9, 2022

I began in retail and then moved to B2B in 1977. It has to be B2B vs. B2C. My preference is for new vs. repeat business depending on dollar value. In terms of careers, aside from my early stints as a busboy and a security guard, I have spent my entire career in sales. I like every deal to be different.

Niche 71

Niche Electricity Retail B2C 71

Salesmate

MARCH 17, 2020

B2B sales is a much more complex process than B2C sales. As B2B sales have multiple stakeholders and steps. That is the only way you will generate repeat business for your startup and secure its future growth. Your sales process must be planned for generating repeat business.

Process 125

Process Objectives and Key Results CRM Sales 125

Martech

MARCH 17, 2022

Revenue operations, like any other business function, needs to be implemented properly or else it runs the risk of failure. A survey of 270 B2B professionals in the US by RevOps automation vendor Openprise suggests RevOps is falling short and has yet to solve the long-established problem of aligning sales and marketing teams.

Profit margin 117

Profit margin Teamwork Price Growth 117

Sales Hacker

FEBRUARY 6, 2019

It can be highly personalized, with a significant impact on customer satisfaction, customer loyalty, and repeat business. According to Marketing Charts, in the B2B setting, events help generate the most leads, while case studies help convert and accelerate the most leads. Most brands don’t optimize their email signatures.

Real Estate 87

Real Estate Promote Lead generation Sales 87

Hubspot

AUGUST 12, 2014

If sales reps are measured by new revenue generated, they’re less likely to spend time on up-selling existing clients and securing repeat business -- and Marketing''s efforts on the ‘repeat business’ stage of the conversion funnel will consequently fall flat.

Cross-sell 78

Cross-sell Repeat business Education Sales 78

Search Engine Land

JUNE 6, 2024

With over 30 new features to enhance advertisers’ capabilities, there were clear trends (ecommerce is a big priority) and notable gaps (B2B use cases were sparse). And remembering that new customers are the most expensive to acquire, how could generative AI help drive loyalty and repeat business from existing customers?

CTR 96

CTR Click Through Rate Drivers/motivators Technology 96

Hubspot

JUNE 21, 2022

According to research firm Gartner , 75% of B2B sales organizations will augment their traditional sales methods with guided selling solutions by 2025 to better connect with customers and drive conversion. But what exactly is guided selling, and how does it benefit your business? Example 3: Providing Decision Data.

Sell 81

Sell E-commerce B2C B2B 81

Adaptive Business Services

NOVEMBER 4, 2020

You exceeded their expectations – Referrals and repeat business. Continuously hone your skills – I’ve been in B2B selling since 1977, but I am constantly striving to be better at my craft. You met their expectations – Meh. Even if you got this sale, you don’t have a customer. I don’t know it all.

Repeat business 71

Repeat business Referrals Sales Education 71

Adaptive Business Services

JANUARY 24, 2024

Dating back to 1977, my entire career was as a B2B sales rep or I was managing a B2B sales team. A good salesperson not only needs to build new relationships, they need to maintain and strengthen relationships with existing clients who are their best sources for repeat business and referrals. Build relationships.

CRM 71

CRM Commission Territory Repeat business 71

ConversionXL

OCTOBER 16, 2022

It followed up post-conversion to ensure buyers were happy, improving the overall customer experience to generate repeat business and brand advocacy. Bad customer acquisition strategies can cause your business to fall behind more efficient competitors. Segment repeat customers and look at their purchase frequency.

Customers 129

Customers Retail Cross-sell Follow-up 129

Hubspot

NOVEMBER 26, 2021

Certain schools of B2B sales advise against offering prospects discounts — as it can train both customers and salespeople to devalue their products or services. Some businesses will offer new customers discounts on their initial purchases. It's a solid strategy that can drive customer acquisition and hook potential repeat business.

Price 88

Price Retail Construction Territory 88

Salesmate

JULY 9, 2020

Your sales pipeline covers every stage of the customer acquisition process from leads to after-sales support to repeat business. For B2B businesses, the sales cycle can take anything from 1 to 12 months. It doesn’t account for leads that have “leaked” out. Let’s get started. Sales Cycle Length. Source: Mktg Mentors.

Pipeline 121

Pipeline Contract Sales Territory 121

Martech

AUGUST 30, 2022

What’s more, brands need to know what those who convert do post-purchase–this information helps companies win repeat business and encourage customer advocacy. Customer journey analytics tools do just that. What the tools do.

Customers 106

Customers Retail Repeat business Service 106

Heinz Marketing

MAY 24, 2023

Implement a loyalty program that incentivizes repeat purchases and provides additional benefits to customers who consistently choose your brand. By recognizing and appreciating their loyalty, you not only encourage repeat business but also foster a sense of belonging and value among your customer base.

Growth 111

Growth Customers Referrals Niche 111

Openview

APRIL 20, 2018

Too many sellers rely too heavily on inbound leads, referrals, and repeat business. Of the 488 B2B buyers surveyed, here were their top preferences: Primary research data relevant to our business (69 percent). It’s one thing to get meetings. It’s another to generate sales wins.

Meeting 65

Meeting Repeat business Referrals Sales 65

Salesforce

MARCH 15, 2024

Our latest B2B marketing guide will show you how. Customers feel special when they are “seen” by businesses. Clients are more satisfied and I’ve gotten repeat business. Think like a buyer and seal the deal Use these four tactics to attract prospects, build lasting relationships, and deliver metrics that matter.

Lead generation 115

Lead generation A/B testing Sales Promote 115

Hubspot

JANUARY 12, 2016

B2B marketing survives and thrives on the steam engine of content. Nonetheless, you’ll still need to produce high-quality blog posts and articles on a regular basis to build credibility and visibility, with 91% of B2B marketers using content marketing and 84% using it to spread brand awareness. How do you keep up?

Promote 53

Promote Construction Repeat business B2B 53

Score More Sales

MARCH 24, 2011

Download a free chapter of The Thank You Economy now – and then find an 80 or 90 year old to teach you about how to build repeat business and customer loyalty. Of Value Propositions and Elevator Pitches for B2B. Talking or Writing Too Much in B2B Sales. They’ll be thrilled to have been asked. I didn’t find it.

Consult 52

Consult B2B Repeat business Contact 52

Sales Hacker

MARCH 2, 2020

B2B Is Really P2P. It’s a simple, timeless, and repeatable process that’s been known to help reps close 30% more sales. Based on an in-depth analysis of more than 700 B2B purchases amounting to $3.1 B2B Is Really P2P: How to Win With High Touch in a High Tech World. Strategy and Process. Hacking Sales. Eat Their Lunch.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143

PandaDoc

OCTOBER 12, 2020

Upsell is a quite popular technique in a B2B niche since marketers are always interested in upgrading their users. This is especially important for B2C or B2B eCommerce. It can be both – in B2C and B2B business and it’s also a great way to collect feedback. Source: SocialPilot. Rescue abandoned carts.

Customers 59

Customers Cross-sell B2C Sales 59

Heinz Marketing

JULY 1, 2019

The show is less than 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You guys have clearly positioned yourself as a leader in this space, and I feel like we’ve been talking about AI in B2B for quite a while. How would you characterize that?

Pipeline 76

Pipeline Sports Sales B2B 76

Sales Hacker

APRIL 30, 2018

Thus, win rates, repeat business, referrals, sales cycles, and customer success improve significantly. As customer behavior shifts (especially in the B2B space), sales enablement also transitions from being just “valuable” to “indispensable.” Jim Ninivaggi, SiriusDecisions.

Non-Profits 101

Non-Profits Profit margin Quota Sales 101

The 5% Institute

JUNE 19, 2023

Strive to become a trusted advisor and partner in your customers’ journey , which will lead to increased loyalty and repeat business. Conclusion Sales farming offers businesses a strategic approach to cultivate long-term customer relationships and drive sustainable growth. Want To Close Sales Easier?

Cross-sell 52

Cross-sell Technique Sales Trust 52

Highspot

DECEMBER 5, 2023

B2B Sales In B2B software sales, the journey from identifying potential customers to implementing solutions is driven by constantly changing digital needs and innovations. After-sale service: Provide excellent customer service to encourage repeat business and referrals. Closing the sale: Assist in the checkout process.

Process 52

Process Real Estate Objectives and Key Results Negotiate 52

Highspot

SEPTEMBER 28, 2023

Sandler Selling doesn’t stop at reaching quotas and making the sale; it emphasizes the importance of nurturing ongoing customer relationships by building trust for repeat business. Maintaining post-sale follow-up ensures mutual trust for repeat business and minimizes buyer’s remorse.

Repeat business 52

Repeat business Consult Contract Sales 52

Salesforce

OCTOBER 11, 2021

Even B2B sellers are trying to understand the end user of their products. If you are trying to buy a product that’s really expensive, or if you’re making a large B2B purchase, you want more flexibility in your cloud cash flow. Giving customers new payment options is a smart way to build repeat business and customer loyalty.

Retail 52

Retail Manufacturing Repeat business B2B 52

The 5% Institute

MAY 22, 2023

By aligning their sales strategies with consumer psychology, businesses can foster stronger relationships, increase customer satisfaction, and drive repeat business. Can psychological selling be applied in B2B sales contexts? B2B buyers are also influenced by emotions, social proof, and the perception of value.

Sell 52

Sell Technique E-commerce Trust 52

Sales Hacker

SEPTEMBER 4, 2018

It also involves translating your customers’ successes into a platform for orchestrating repeat business, recurring income, referrals, upsells, cross-sells, and brand advocacy. . Like many other organizational units, B2B Marketing has evolved as the business landscape shifted towards a buyer-centric model.

Customers 72

Customers Cross-sell Referrals Growth 72