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B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot

A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. who make purchasing decisions for their teams (hereafter the 2024 B2B Buyer survey) found that half of them find the B2B buying experience outdated. Table of Contents What Is a B2B Buyer? B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers?

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The B2B case for retention marketing: 7 key tactics

Martech

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 130
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How to align teams early with a strategic event workshop

Martech

By positioning the event as a way to meet late-stage prospects and accelerate deals in the pipeline, sales went from reluctant participants to some of the event’s biggest champions. Dig deeper: Beyond attendance: Unlocking B2B growth with event-led strategies Email: Business email address Sign me up! Processing.

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Today’s B2B buyers are calling the tune

Martech

B2B marketing is a dance between the marketer and the customer. Said Dennis Shiao, founder of B2B agency Attention Retention. Five to seven years ago, two of the trendiest tactics for B2B marketers were infographics and SlideShare…These days, marketers still create infographics, but not nearly as frequently as before. “The

B2B 106
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How to turn the great buyer resignation into B2B career opportunities

Martech

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.” A reality check. We know the facts.

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Unlock the real value of genAI in martech

Martech

For example, ExactBuyer and Upscale support outbound engagements with cold, warm and hot leads with relevant B2B messaging. AI sales support. Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue. AI copy generation/writing.

Niche 122
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I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]

Hubspot

In this article, Ill explain what a sales champion truly is, the importance of having one in your sales squad, and, most importantly, how to get one on your side. Table of Contents: What is a sales champion? The Importance of Sales Champions in B2B Sales What Do Sales Champions Do For Your Sales Deal?