Veloxy

JANUARY 20, 2023

Much has been said and written about the human side of selling. And how exactly should you apply it to everyday selling activities? How to Cultivate the Human Side of Selling Spending most of your day nurturing the human experience you share with prospects, leads, and customers is easier said than done.

Sell 246

Sell Quota Sales Cold Call 246

ClickFunnels

SEPTEMBER 21, 2021

The post 17 Awesome Ideas & Strategies For B2B Lead Generation appeared first on ClickFunnels. Your B2B business needs leads like a boat needs water — not just to keep afloat but also to gain momentum. If you search for “Sales Funnels”, for instance, here’s a snippet of what comes up…. Cold outreach users.

Lead generation 244

Lead generation B2B Launch Referrals 244

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. And smooth our selling process — their buying process — to its digital best. Could be that marketing will enjoy an increase in power and influence in B2B? Dig deeper: The B2B case for retention marketing — 7 key tactics 4. What’s going on?

B2B 134

B2B X-functional Cross-sell B2C 134

Iannarino

FEBRUARY 28, 2024

9 Questions B2B Sales Leaders Must Answer Why isn’t improving B2B sales effectiveness your most important initiative? There have never been as many options to continuously level up your sales force. How much revenue generation from pipeline coverage do you generate from the lost deals that make up your pipeline coverage?

B2B 176

B2B Objectives and Key Results Pipeline Sales 176

Martech

NOVEMBER 4, 2024

They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” Maintain your authenticity and transparency Buyers know what’s up. Digital natives aren’t like the rest of us.

B2C 131

B2C B2B Drivers/motivators Entertainment 131

Veloxy

JANUARY 19, 2022

When a B2B buyer picks up a cold call, they instantly think you got their name and number from a list. I’ve worked with dozens of regional sales managers at telecom companies T-Mobile and Comcast, multiplying revenue by eliminating non-selling activities that bog down field sales reps. Demonstrate that you know their business.

Cold Call 358

Cold Call Territory Quota Up-sell 358

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Buyer groups include all key stakeholders in B2B purchase decisions, including people from roles you may not be actively targeting who nonetheless have a say in the final decision (examples here often include legal, IT, and/or compliance).

B2B 130

B2B Legal CRM Lead generation 130

Iannarino

FEBRUARY 27, 2022

What is the best sales approach for B2B sales? Is it "Solutions Selling" or perhaps "Spin Selling?" Is it some seemingly new approach that is really an old pig with touched-up lipstick? Challenger?

Sales 269

Sales B2B Up-sell Clients 269

Iannarino

JULY 20, 2021

As a result, they refuse follow-up meetings, they rely more on their own research, and they end more deals with a “no decision.” How you sell—including what you believe your client needs from you—is a greater variable to your success than what you sell. How to Make Sense of Their World.

Clients 307

Clients B2B Up-sell Gaming 307

Partners in Excellence

DECEMBER 14, 2023

It’s interesting to see continued predictions of the death of selling. Some focus on PLG types of approaches, where the product sells itself–at least until one wants to scale that to the enterprise level. I actually never see anything about this other than within the selling community. Hmmm, what am I missing?

Sell 146

Sell Retail Up-sell Promote 146

Martech

JULY 11, 2024

Dig deeper: The false allure of B2B intent data Analyzing your own engagement data Here’s what you need to know about analyzing your own engagement data. They’re building a relationship based on interest, not jumping to selling a solution they have shown no real interest in pursuing.

B2B 123

B2B Cross-sell Drivers/motivators Pipeline 123

Martech

NOVEMBER 7, 2024

Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. This makes it easier to tie marketing activities to sales outcomes, providing transparency into the often murky world of B2B marketing attribution. Marketers are expected to set up, integrate and manage the system themselves.

B2B 125

B2B Contract GTM CRM 125

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. Luckily, B2B retention marketing differs significantly from consumer retention efforts that rely heavily on discounts and perks. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 128

B2B Cross-sell Pharmaceutical Account management 128

Veloxy

NOVEMBER 29, 2021

Salesforce is arguably the best customer relationship management system for B2B companies. Start here: Speed up your selling activities in a few clicks If you’re using another sales acceleration software, most of the principles will still apply. Sales acceleration isn’t merely selling faster to sell more.

Sales 290

Sales Quota Up-sell Contact 290

Partners in Excellence

MARCH 26, 2024

It’s a solution that addresses the way buying is changing, integrating digital and personal selling. But what really interested me were Bill’s perspectives on where buying and selling is headed and how we must change our engagement strategies to work with buyers more impactfully.

Sell 137

Sell Cross-sell Finance B2C 137

Iannarino

JULY 14, 2021

Those who pay careful attention to B2B sales will notice its trajectory towards greater value creation and away from more transactional approaches. That method worked well for a long time, but entropy has caught up with it. The Inflection Point in B2B Sales.

Conversion 299

Conversion Sales Clients Technique 299

Partners in Excellence

MARCH 7, 2024

Marketers sell! At least Carlos Hidalgo sells. Sometimes, “we” have mis-conceived notions about selling, thinking that only those in some sort of formal sales role sells. But selling goes far beyond the titles. And some of the very best have never had a selling title. Preface : Surprise!!

Sell 139

Sell Tradeshows Pitch Up-sell 139

Martech

APRIL 22, 2024

Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. If you’re new to account-based marketing (ABM), this probably sounds familiar, as planning with very specific accounts provided by a selling team is critical to any solid ABM strategy.

B2B 128

B2B Cross-sell Campaign CRM 128

Martech

DECEMBER 4, 2024

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. The B2B influencer space is different. ” But just who is “that guy”? .”

B2B 107

B2B B2C Entertainment Niche 107

Partners in Excellence

MAY 7, 2024

Like many other contributors to the series, Lori didn’t start in selling, She found herself moving to sales to support her family. Why I’m So Interested in Selling By Lori Richardson, CEO, Score More Sales President, Women Sales Pros When I was young I wanted to be a teacher, because I loved school and I loved to read.

Sell 139

Sell Commission Sports Promote 139

Iannarino

JUNE 29, 2021

You might still start this pitch by sharing information about your company, but follow up by extolling the tremendous value in your products and services. But the salespeople themselves were never the primary factor, even though the salesperson has always been central to B2B sales. The competition was over trust and reputation.

Clients 334

Clients Price Service Technology 334

Martech

JANUARY 16, 2024

Storytelling might not be the first tool that springs to mind in B2B marketing. This article dives into the nuts and bolts of storytelling in B2B marketing. Let’s explore these elements and more to harness the full power of storytelling in your B2B strategy. Yes, B2B decisions are data-heavy. But why storytelling?

B2B 138

B2B Angle Contract Trust 138

Martech

MAY 3, 2024

It’s a tired cliche that B2B marketing is the “boring” sibling to B2C, but that doesn’t mean it’s not true. Also, while B2B deals with leadership mindsets that make creativity difficult, that is only part of the problem. B2B purchases are not impulse decisions but considered ones. That creates major limitations.

B2B 127

B2B Advertising/ Marketing B2C Pipeline 127

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 131

Strategize B2B B2C Trust 131

The 5% Institute

JULY 29, 2022

In this article, you’ll learn how to sell in a recession, by using these simple yet highly effective sales tips to make the most of the sales conversations you have with your potential clients. These sales tips are centred around consultative selling. How To Sell In A Recession – Tips To Win More Sales.

Sell 141

Sell Up-sell Clients Presentation 141

SaaStr

DECEMBER 10, 2024

Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. In a recent SaaStr Workshop Wednesday , Komodor CRO Jim Hunnewell who also previously led sales at companies like GitHub, shared his first-hand experience and insights for successfully selling to engineering teams.

Engineering 113

Engineering Sell Technical Sales B2B 113

Iannarino

JULY 16, 2021

Few professionals would sell something to someone who wouldn’t benefit from what they sell. Every time the sequence runs without a human being doing any work, it reinforces the idea that selling requires neither effort nor competence. Sadly, many have given up hope. No one owes you a meeting. Essential Reading!

Prospecting 294

Prospecting Cold Call Pitch Negotiate 294

Martech

JANUARY 14, 2025

Well, you may be surprised to learn that among most B2B marketers, it averages out to be around 15%. What makes it odder is that research shows that a significant portion of B2B revenue originates from existing customers. A Forrester report found that 73% of B2B revenue comes from existing customers. Give me leads. .”

B2B 125

B2B Customers Objectives and Key Results Cross-sell 125

Martech

NOVEMBER 19, 2024

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.

B2C 122

B2C B2B Drivers/motivators Campaign 122

Iannarino

JULY 21, 2021

His main goal, though, was to sell his solution, something his email made perfectly clear. Any conversation about your competition takes up time that would be better spent in a conversation that creates value for the client. There is nothing wrong with being an expert on what you sell. A Self-Oriented Approach.

Cold Call 257

Cold Call Cross-sell Gaming Clients 257

Martech

FEBRUARY 8, 2024

“We just signed up for this Eloqua thing. We need you to set it up, and figure out how we use it.” SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. For a while, all was well in B2B marketing.

B2B 125

B2B Technology Technology Pipeline 125

Veloxy

JUNE 17, 2021

Drive Up Your Average Deal Size. If it were up to either the customer or the sales reps, both would prefer the process to be as quick as possible. In the B2B scene, sales are what make the world go round. Opening up some of these channels could mean a significant boost in your lead count. Number of Opportunities.

Pipeline 306

Pipeline Non-Profits Sales Quota 306

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Remarkable.

B2B 117

B2B Drivers/motivators CRM Contact 117

Tibor Shanto

AUGUST 5, 2021

With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. Over half (58 percent) of respondents believe that up to 80 percent of their data is not useful or reliable, implying that less than a quarter of data is actionable and trustworthy.” Track Or Act? The Invite.

Objectives and Key Results 293

Objectives and Key Results Sales CRM Prospecting 293

Hubspot

SEPTEMBER 12, 2024

Car buyers 30 years ago might have shown up at the dealership wanting a truck, a sedan, or something as vague as a “good family car,” and the salesperson’s job was to help steer them in the right direction based on their needs. A 2024 HubSpot Blog Survey of 422 B2B professionals in the U.S. Table of Contents What Is a B2B Buyer?

B2B 80

B2B B2C Tradeshows Contract 80

The 5% Institute

OCTOBER 9, 2022

In this article, you’ll learn how to have a selling advantage, by learning proven sales tips and techniques that you can start implementing straight away. These successful sales techniques are centred around consultative selling. Read on to learn how to have a selling advantage in a non-pushy way. 3 – Positioning.

Sell 136

Sell Technique Up-sell Clients 136

Iannarino

JUNE 15, 2021

The idea of what makes up value in B2B sales has changed dramatically over time. Typically, the salesperson’s knowledge would be limited to their products and services, expertise that is still necessary but no longer sufficient for modern B2B sales. Execute your best sales calls with this FREE Sales Call Planner.

Cold Call 197

Cold Call Clients Sales Up-sell 197