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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day. It’s a common noun in B2B. Listen in and/or read along with the transcript below.

Pipeline 115
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How to Build Effective Sales Compensation Plans for Any Customer Facing Role

Sales Hacker

Here’s a simple example to begin with that covers the SDR, AE and Customer Success Manager (CSM) functions: Table 1. The problem with this older B2B approach is that lacks predictability, and it is hard to measure where things go wrong. 40,000/150 = $267/SQL. Or rather $250/SQL. Experienced/Top Performer.

SQL 101